vandana_ahuja

 

Consumer Generated Media

Vandana Ahuja, Jaypee Institute of Information Technology University, India
vandana_ahuja's picture

Vandana Ahuja is a visiting faculty at India's Jaypee Institute of Information Technology, Noida, an educational initiative of the USD 750 M Jaypee Group of Companies. She was earlier a member of the IT arm of the group which she joined after brief associations with software giant NIIT and Elbee Express.

 
Member for 2 years 9 weeks
 | 
User points: 2275
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Recent Posts
  • Title
    Blogs as Marketing Campaigns: Influencing and Mining Consumer Sentiment
    Type
    Article
    posted
     Mar. 20, 2009;
     1
    comment
    body
    When lacking consumer sentiment data, organizations resort to blanket promotional schemes, thereby not matching the true consumer expectations. Using a corporate blog as an eCRM tool, organizations...
  • Title
    Blog Interactivity for Increased Brand Communication.
    Type
    Blog
    posted
     Nov. 16, 2008;
     0
    comments
    body
    My research paper on Improving Corporate Blog interactivity for increased brand communication This paper focuses on the use of corporate blogs as tools which foster community interaction and...
  • Title
    A Troubled General Motors Blogs to Connect With Customers
    Type
    Article
    posted
     Oct. 17, 2008;
     1
    comment
    body
    General Motors is celebrating its 100th anniversary, facing the future with ledger books bleeding red. As it asks the U.S. Congress for billions in low-interest loans and considers a merger, the...
  • Title
    The Gartner Hype Cycle for Emerging Technologies, 2008
    Type
    Blog
    posted
     Sep. 21, 2008;
     0
    comments
    body
    The Gartner Hype Cycle for Emerging Technologies, 2008, lists Behavioral Economics, Mobile Robots, Surface computers, Augmented reality, Cloud Computing and Microblogging as the new upcoming...
  • Title
    162 Brands Use Social Media for Marketing
    Type
    Blog
    posted
     Sep. 6, 2008;
     0
    comments
    body
    The variety of social media delivery mechanisms is increasing in leaps and bounds-Social Networking, Corporate Blogging, Online videos, Facebook Fan pages, Widgets, Microblogging, Twittering, Second...
  • Title
    Corporate 2.0: Some Companies Are Catching On—and They Are Fast!
    Type
    Blog
    posted
     Aug. 19, 2008;
     0
    comments
    body
    The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of hours of putting the following post up on my personal blog, Marketology-Emerging...
  • Title
    Web 2.0 Emerges Strong in McKinsey Survey
    Type
    Blog
    posted
     Aug. 9, 2008;
     0
    comments
    body
    A McKinsey survey on usage of Web 2.0 tools in organisations has some interesting results. 1.Tools they looked into:Web services, Blogs, RSS, Wikis, Podcasts, Social networking, Peer to Peer and...
  • Title
    Emergent Social Software Platforms: Some FAQs
    Type
    Blog
    posted
     Jul. 28, 2008;
     2
    comments
    body
    Enterprise social software, also known as Enterprise 2.0, is a term describing social software used in "enterprise" (business) contexts. It includes social and networked modifications to company...
  • Title
    Consumer Engagement and Technorati Authority: The Realm of Social Media
    Type
    Blog
    posted
     Jun. 6, 2008;
     1
    comment
    body
    Research clearly indicates that organisations have accepted 2 facts- 1.Cultivating a respectable level of customer engagement is a strategic challenge. 2.The volumes and degree of consumer...
  • Title
    Building Loyalty the Southwest Way: Let Your Customers Drive the Discussion
    Type
    Article
    posted
     Jan. 28, 2008;
     5
    comments
    body
    "It is the season to tell someone you'd love a Southwest giftcard" "Want to see the airport gate makeover, Southwest style?" "Do you like the nuts Southwest offers on it's [sic] flights?" "Need a...