vandana_ahuja

Consumer Generated Media

Vandana Ahuja, Jaypee Institute of Information Technology University, India

Vandana Ahuja is a visiting faculty at India's Jaypee Institute of Information Technology, Noida, an educational initiative of the USD 750 M Jaypee Group of Companies. She was earlier a member of the IT arm of the group which she joined after brief associations with software giant NIIT and Elbee Express.

Member for 1 year 29 weeks

User points: 3900

Recent Posts

Title

Blog Interactivity for Increased Brand Communication.

Type

Blog
posted
Nov. 16, 2008;

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My research paper on Improving Corporate Blog interactivity for increased brand communication This paper focuses on the use of corporate blogs as tools which foster community interaction and...
Title

A Troubled General Motors Blogs to Connect With Customers

Type

Article
posted
Oct. 17, 2008;

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General Motors is celebrating its 100th anniversary, facing the future with ledger books bleeding red. As it asks the U.S. Congress for billions in low-interest loans and considers a merger, the...
Title

The Gartner Hype Cycle for Emerging Technologies, 2008

Type

Blog
posted
Sep. 21, 2008;

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The Gartner Hype Cycle for Emerging Technologies, 2008, lists Behavioral Economics, Mobile Robots, Surface computers, Augmented reality, Cloud Computing and Microblogging as the new upcoming...
Title

162 Brands Use Social Media for Marketing

Type

Blog
posted
Sep. 6, 2008;

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comments

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The variety of social media delivery mechanisms is increasing in leaps and bounds-Social Networking, Corporate Blogging, Online videos, Facebook Fan pages, Widgets, Microblogging, Twittering, Second...
Title

Corporate 2.0: Some Companies Are Catching On—and They Are Fast!

Type

Blog
posted
Aug. 19, 2008;

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The beauty of the use of the social web to track the voice of the customer became evident today, when in a couple of hours of putting the following post up on my personal blog, Marketology-Emerging...
Title

Web 2.0 Emerges Strong in McKinsey Survey

Type

Blog
posted
Aug. 9, 2008;

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A McKinsey survey on usage of Web 2.0 tools in organisations has some interesting results. 1.Tools they looked into:Web services, Blogs, RSS, Wikis, Podcasts, Social networking, Peer to Peer and...
Title

Emergent Social Software Platforms: Some FAQs

Type

Blog
posted
Jul. 28, 2008;

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Enterprise social software, also known as Enterprise 2.0, is a term describing social software used in "enterprise" (business) contexts. It includes social and networked modifications to company...
Title

Consumer Engagement and Technorati Authority: The Realm of Social Media

Type

Blog
posted
Jun. 6, 2008;

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Research clearly indicates that organisations have accepted 2 facts- 1.Cultivating a respectable level of customer engagement is a strategic challenge. 2.The volumes and degree of consumer...
Title

Building Loyalty the Southwest Way: Let Your Customers Drive the Discussion

Type

Article
posted
Jan. 28, 2008;

4
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"It is the season to tell someone you'd love a Southwest giftcard" "Want to see the airport gate makeover, Southwest style?" "Do you like the nuts Southwest offers on it's [sic] flights?" "Need a...
Title

People-Centricity or Customer-Centricity?

Type

Blog
posted
Jan. 23, 2008;

7
comments

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India recently witnessed the launch of the Tata Nano-the “people’s” car-The much awaited $2500 car for the common man. Tata Motors Limited is India's largest automobile company, with revenues...