Premium Content

Title	Date	Type	Views	Company
Communicate in Context to Build Your Brand	2012-03-30	White Paper	5,840	Virtual Hold Technology
Enhancing The Call Experience For Speech Enabled Voice Applications	2012-03-14	White Paper	6,444	Interactive Digital - VUI Cloud
Effective Conversational Marketing	2012-03-05	White Paper	6,828	Braden Kelley
Charitable Innovation – Disrupting for Good	2012-03-05	White Paper	6,841	Braden Kelley
Broadcasting the Voice of the Customer	2012-03-05	White Paper	7,120	Braden Kelley
Rise of the Social Business Architect	2012-03-05	White Paper	7,038	Braden Kelley
Optimizing Self-Service Telephone Calls For Mobile Phone Users	2012-02-22	White Paper	7,580	Interactive Digital - VUI Cloud
How to Engage Senior-Level Decision Makers: Point of View Selling	2012-02-20	Research Report	7,891	The Forum Corporation
Case Studies In Improving Call Experience Using Adaptive Technology	2012-02-15	White Paper	7,593	Interactive Digital - VUI Cloud
Corporate Culture, Behavior, and Strategic Performance	2012-02-14	White Paper	7,533	Dr. Johnny D. Magwood
Caller Demographics and Mobile Technology Considerations in the IVR	2012-02-09	White Paper	8,225	Interactive Digital - VUI Cloud
Secrets to Successful Content Marketing	2012-02-02	White Paper	7,518	Heinz Marketing Inc
Secrets to Successful Social Selling	2012-02-02	White Paper	7,364	Heinz Marketing Inc
Corporate Intangibles – What does it Mean?	2011-12-15	White Paper	10,225	Dr. Johnny D. Magwood
Leadership, Marketing, and Selling!	2011-12-10	White Paper	10,094	Dr. Johnny D. Magwood
Delivering a Customer Experience That Rocks	2011-12-05	White Paper	11,310	Bill Hogg & Associates
Turning Managers into Leaders	2011-12-05	White Paper	11,523	Bill Hogg & Associates
The Generational Effect: Customer Loyalty across the Generations	2011-12-05	White Paper	10,929	GfK Custom Research
Taming The Government Beast: ServiceOntario	2011-12-04	Case Study	13,237	Bill Hogg & Associates
The J. M. Smucker Company and Foreign Market Penetration	2011-11-23	Case Study	12,693	Dr. Johnny D. Magwood
Business Transformation: Porter’s Five Force Model or Telescopic Observations?	2011-11-14	Case Study	13,651	Dr. Johnny D. Magwood
The 99%ers/Occupiers are also Customers	2011-10-17	Case Study	14,210	Dr. Johnny D. Magwood
Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship	2011-10-05	Research Report	15,399	Dr. Johnny D. Magwood
Are Print Yellow Pages Still a Good Investment?	2011-10-05	White Paper	13,310	Berry Network Inc., an AT&T Company
B2B email marketing workshop - best practices	2011-09-15	On-Demand Webcast	12,668	SalesFUSION

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on June 6th in San Diego. Speakers include Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX and Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.