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Title Datesort icon Type Views Company
Corporate Intangibles – What does it Mean? 2011-12-15 White Paper 4,587 Dr. Johnny D. Magwood
Leadership, Marketing, and Selling! 2011-12-10 White Paper 4,998 Dr. Johnny D. Magwood
Delivering a Customer Experience That Rocks 2011-12-05 White Paper 5,606 Bill Hogg & Associates
Turning Managers into Leaders 2011-12-05 White Paper 5,608 Bill Hogg & Associates
The Generational Effect: Customer Loyalty across the Generations 2011-12-05 White Paper 4,555 GfK Custom Research
Taming The Government Beast: ServiceOntario 2011-12-04 Case Study 6,771 Bill Hogg & Associates
The J. M. Smucker Company and Foreign Market Penetration 2011-11-23 Case Study 6,621 Dr. Johnny D. Magwood
Business Transformation: Porter’s Five Force Model or Telescopic Observations? 2011-11-14 Case Study 7,373 Dr. Johnny D. Magwood
The 99%ers/Occupiers are also Customers 2011-10-17 Case Study 8,211 Dr. Johnny D. Magwood
Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship 2011-10-05 Research Report 9,042 Dr. Johnny D. Magwood
Are Print Yellow Pages Still a Good Investment? 2011-10-05 White Paper 7,587 Berry Network Inc., an AT&T Company
B2B email marketing workshop - best practices 2011-09-15 On-Demand Webcast 7,590 SalesFUSION
Four Basic Business Ethical Theories; Are You and Your Team Members Living Them and Should You? 2011-09-08 Case Study 8,683 Dr. Johnny D. Magwood
Innovating Customer Experiences in a Socially Connected World 2011-08-11 White Paper 7,621 smith+co
Leadership Operational Plan for Difficult Times 2011-08-10 Case Study 9,806 Dr. Johnny D. Magwood
Consumers Can Measure and Manage Energy Consumption: 2011-07-25 Case Study 11,049 Dr. Johnny D. Magwood
Reducing Customer Effort in the Chat Channel 2011-07-06 White Paper 7,987 TELUS International
Kraft Foods Inc. - Marketing and Managing the Customer Relationship 2011-06-20 Case Study 10,562 Dr. Johnny D. Magwood
Secrets of Selling to Seniors on the Web 2011-06-14 White Paper 7,885 The CareGiver Partnership
Social CRM as Strategy, Technology as the Tool - How to Make the Most out of Social Business Efforts 2011-05-02 White Paper 9,386 Solar Velocity
The Night Shift 2011-04-15 White Paper 9,488 Customer Experience Foundation
How to Make Selling Easy 2011-03-29 White Paper 9,315 Looking To Business
Revenue Performance Management: Re-Engineering the Revenue Cycle 2011-03-22 White Paper 9,467 Eloqua
Using an Adaptive Voice User Interface to Gain Efficiencies in Automated Calls 2011-02-22 White Paper 11,244 Interactive Digital - VUI Cloud
Guide to Selecting Help Desk Software for Enterprise 2011-02-01 White Paper 11,562 Zendesk

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10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

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Top 10 Authors of 2011

  1. Stan Phelps, Synergy Events
  2. Dave Brock, Partners In EXCELLENCE
  3. Nick Stamoulis, Brick Marketing
  4. Cheryl Hanna, Service Untitled
  5. Matt Heinz, Heinz Marketing Inc
  6. Bob Thompson, CustomerThink Corp.
  7. Maz Iqbal, Dynamica Consulting Group
  8. Bob Apollo, Inflexion-Point
  9. Jacob Morgan, Chess Media Group
  10. Jesse Noyes, Eloqua

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