Responsys Revolutionizes Data-Driven Marketing With Industry's First Self-Service Data Integration Solution

New Responsys Offering Makes Best-in-Class Marketing Campaigns Attainable by Putting Marketers in Control of Data

SAN BRUNO, CA--(Marketwire - July 6, 2009) - Responsys, a global provider of on-demand email and marketing automation solutions, today announced the availability of Responsys Interact® Connect™, an easy-to-use integration tool that allows marketers to define, schedule, and automate data transfers between external systems and the Responsys Interact campaign management platform. By using a web-based UI, Interact Connect eliminates the need for scripting and reliance on IT resources, giving marketers increased transparency and control over how customer data can be utilized to build timely, relevant, and automated campaigns.

Having quick and easy access to data is a major barrier preventing marketers from executing targeted and integrated campaigns. According to a February 2009 Forrester Research report titled, "What's Your Web Data Integration Strategy?," the term data integration "conjures feelings of animosity and dread for numerous marketers who view integration as something that belongs in the realm of their IT departments."

"Data integration used to be a complex and highly technical task that required significant IT resources and time commitment," said Wilson Lau, Online Marketing Manager at Trend Micro. "We expect Responsys Interact Connect will give us the flexibility and control to effectively manage the data integration between our in-house database and the Responsys system, which is a key element to our automated and event-triggered campaigns."

"Leveraging customer and transactional data to drive campaigns is one of the best ways to increase relevance, improve the overall customer experience, and maximize results," said John Berkley, Vice President of Product Marketing and Product Management at Responsys. "Responsys Interact Connect allows for easier sharing of data, providing marketers with a complete and uninterrupted view of their customers at every interaction point. Companies that implement this solution will see significant advances in their ability to drive innovative and high-impact campaigns, as well as reduce their ongoing reliance on IT."

Availability

Built on the industry-leading Responsys Interact® platform, Responsys Interact Connect is available today. For more information, visit: http://www.responsys.com/solutions/interactconnect

About Responsys

Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, web, print, mobile, and social media channels. Since 1998, Responsys' hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Men's Wearhouse, Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit http://www.responsys.com.

Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720
kcanedo@responsys.com