"Applying Next Generation Uplift Modeling to Optimize Customer Retention Programs" to be presented at Predictive Analytics World

Media Alert - Predictive Analytics World
Case Study Presentation: “Applying Next Generation Uplift Modeling to Optimize Customer Retention Programs”
Thursday, February 19, 2009 at 3:35 – 4:15 pm
Nikko II at Hotel Nikko, San Francisco

In a recent report titled “Optimizing Customer Retention Programs,” a leading industry analyst firm profiled next generation uplift analytics and its impact on optimizing customer retention. According to the report “Uplift modeling is an emerging technique that can help marketers improve the performance of their customer retention programs.” The report found that Telenor, one of the world’s largest telecommunications companies, used this new technique and observed results 36% better than that which could be achieved using traditional analytics, with 40% less marketing costs.

At this session, Dr. Patrick Surry, vice president of technology for Portrait Software will present this case study and discuss managing customer churn in a down economy. Attend this session to learn how organizations can rise to meet today’s challenges by applying next generation uplift analytics to optimize retention programs and achieve better results.

To be presented by Dr. Patrick Surry
Patrick Surry, Ph.D. is an expert on the Uplift method. He holds a Ph.D. in mathematics and statistics from the University of Edinburgh where he studied optimization based on evolutionary algorithms, following an HBSc in continuum mechanics from the University of Western Ontario.

Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners. Predictive Analytics World is the only conference of its kind, delivering vendor-neutral sessions across verticals such as banking, financial services, e-commerce, entertainment, healthcare, high technology, insurance, non-profits, publishing, and retail.

WEBSITE For more information visit http://www.predictiveanalyticsworld.com/ or http://www.portraitsoftware.com

Media Contact:
Jackie Sagl for Portrait Software
978.265.3663
jsagl@comcast.net

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