Combination Drives Customer Success by Providing Unique Content Discovery and Brand Protection Capabilities Across Online Communities
EMERYVILLE, Calif — June 2, 2009
Today Lithium Technologies, the leading provider of on-demand customer community solutions for the enterprise, announced that it has acquired Keibi Technologies, Inc., the leader in automated content discovery, analysis, and moderation for online communities. The acquisition extends Lithium’s lead in delivering highly successful communities by giving brands the power to immediately discover, analyze, and moderate user-generated content of all kinds that might impact their brands on the web.
Keibi’s technology adds to the Lithium application a content analysis platform proven at popular social networking sites like Bebo, Inc., a wholly owned subsidiary of AOL LLC, as well as with leading global brands, including the world’s largest beverage company. Keibi’s engine quickly processes large volumes of user-generated content – including text, images, animations, and video. A patented process measures and scores content across multiple dimensions, helping brand managers discover content that demands their immediate attention or that provides deeper insight into their customers’ behavior.
“The largest companies in the world now use social media every day to engage with their customers, but protecting their brands remains a pressing concern,” said Lyle Fong, CEO of Lithium Technologies. “This technology augments our market-leading moderation services by automating the content analysis process, ensuring that inappropriate material doesn’t damage a customer’s brand, while simultaneously enabling marketers to focus on engaging with customers and deriving critical metrics and insights from their interactions.”
According to a Forrester Research report published in January of this year titled Developing a Content Moderation System, “Content moderation is one of the most important and potentially time-consuming aspects of managing a social application.”
Lithium has an eight-year track record of delivering successful enterprise communities leveraging moderation expertise and a rigorous, metrics-driven approach – capped by the February launch of the Community Health Index, the industry’s first objective measure of community success. Keibi’s technology will build on this leadership by adding new tools for measuring the quality of users’ content and engaging effectively with community members. With this acquisition, Lithium becomes the only enterprise community provider to combine an enterprise-class SaaS technology platform, automated content moderation and discovery, and expert community management services.
“No company we’ve worked with has Lithium’s depth of understanding of online enterprise communities, so we’re delighted to join them,” said Pierre Grenier, Keibi’s founder. “Our platform is an essential component of some of the largest social web communities, so we bring a deep understanding of that world to Lithium. Our combined solution can ensure success for enterprise community deployments today, and will advance the state of the art for analysis of user generated content on the web.”
“Over the past two years, we’ve seen online communities become critical to companies’ relationships with their customers,” said CEO Lyle Fong. “As that happens, capabilities for brand protection, measurement, and active engagement have become critical for effective partnership with enterprise customers. In both R&D and services, we’ve been acknowledged as leaders in these areas. This acquisition will advance those efforts and open up new frontiers for our customers.”
About Lithium Technologies
Lithium is the leading provider of customer-centric social networking solutions for the enterprise. Working with market leaders such as Best Buy, Sony, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium delivers online customer communities that work. Lithium solutions inspire customers to share knowledge, connect with each other, and connect with the enterprise, thus providing a unique method for companies to identify, engage, and understand customers. As a result, businesses measurably improve their marketing and sales, accelerate innovation, and increase customer satisfaction. Lithium’s platform is proven in high-volume, growth environments and provides the security, analytics, APIs, and multi-language support that enterprises demand. Founded in 2001, Lithium is privately held with headquarters in Emeryville, California. For more information, visit www.lithium.com.
Contacts
Lithium Technologies, Inc.
John O’Brien, 415-905-4006
[email protected]
