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Feb. 02, 2010
Infogroup’s OneSource Breaks New Ground with LiveContent™ Next Generation Information Platform for Sales Intelligence, MarketingOneSource LiveContent™ Platform Integrates Content from Compiled Data, Editorial Content, Web-Mining and Social Media into the Comprehensive Information Service (OMAHA, NE) — OneSource, an Infogroup company (NASDAQ: IUSA), and the pioneer in aggregating and adding value to business information, today launched the LiveContent™ platform, which for the first time combines data from traditional compiled data, editorial content, web-mining and social media into a single unified information service. LiveContent™ combines these very different ways of capturing information, each with unique advantages, into a single superior information service:
The LiveContent™ methodology is defined by a rigorous, multi-step process to ensure the highest level of quality by: To develop a more comprehensive set of business contact information for a particular company, LiveContent™ may blend together contacts from several different sources, removing duplicates, and synthesizing the information at both the contact and data-element level. OneSource aggregates information from over 50 different sources of data, including providers such as Thomson Reuters, Experian, and NetProspex. "More than ever, companies in today's global economy need deep information that goes beyond the content freely available on the web. In order to achieve a superior level of quality and depth, OneSource developed the unique LiveContent™ platform, which incorporates the best data elements from a wide variety of sources, including user-contributed information, and synthesizes them into a comprehensive business information service. For example, a name and title may be taken from one data source and combined an e-mail from another source," said Phil Garlick, President of OneSource. OneSource recently incorporated user contributed data from NetProspex as a key new source of business contacts. Gary Haliwell, the Chief Executive Officer of Netprospex says, "NetProspex offers millions of contact records contributed by users, which we verify with our ClenestepTM technology and processes. These records include complete business card information, such as contact name, job title, company, address, phone number and e-mail." The OneSource LiveContent™ platform enables companies to develop sales leads and gain actionable business intelligence about companies, executives, and industries around the world, including Asia, Europe, and North America. The solution is available through OneSource’s subscription service offerings, including its flagship Global Business Browser. It will also be available through OneSource for CRM, which helps companies accelerate sales prospecting to drive sales. About NetProspex About OneSource Information Services, Inc. About Infogroup Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission. MarketPlace Powering the New Customer-Conversation Driven Enterprise [March 18, 10 AM PDT] With the exponential growth of the social web, enterprises need a new way to effectively collect and utilize unstructured information that can be used to drive business decisions. This webinar will discuss LARA, a new methodology to help enterprises more effectively Listen to, Analyze, Relate and Act on customer information. Global Customer Experience Management Certification Program [March 17-18, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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Marc Perramond
InsideView - If you can't beat 'em, join 'em
OneSource is taking a page (heck, several pages) from the InsideView playbook. Compare the language used above with InsideView's Smart Cloud announcement 6 months ago.
http://insideview.com/NEWS-PRESS/press-07302009-smartcloud.html
They've also recently jumped onto the Sales 2.0 bandwagon (well, who hasn't) a good 2.5 years after the original conference in October 2007 - http://www.sales20conf.com/agenda.html.
Then again, imitation is the most sincere form of flattery. It's inspiring to see how a disruptive technology company can dictate changes in the positioning (if not the products themselves, as the catch up game takes much longer there) used by large incumbent data companies. The conversation is shifting away from "look how much data we have" to "look how we can improve your business". It's about time!
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