Detailed sentiment analysis of over 40M+ sources, 4+ years of historical
context, upgraded GUI for “drag and drop” reporting and Web Services-based
API among key features
Kansas City, MO-March 9, 2011-Infegy, provider of the industry’s most
intelligent social media monitoring and analytics platform, today unveiled
Social Radar 3, providing enterprises, market research firms and digital
marketing agencies with actionable intelligence delivered through the
industry’s fastest and most accurate analytics platform. With detailed
sentiment analysis pulling from more than 40 million Web sources over the
past four years, a rich user interface, improved usability, and a packaged
Web-services API, Social Radar 3 aims to empower marketers, product
managers, developers and sales to instantly take the temperature of the
marketplace, strategically plan, and then act swiftly to capitalize on
expanded market opportunities.
Today, more than ever before, social media monitoring and analytics is
essential to determining brand, product, marketing, and expansion strategies
for any enterprise or services firm that relies on knowledge of consumer
trends and perceptions to improve their business. Consumers are flocking to
social networking sites, blogs and forums to share their opinions-positive
or negative. Companies with the capacity and capability to listen, analyze
and extract information from billions of conversations can create
instantaneous focus groups on any topic imaginable, and then, put that
information into action that results in revenue growth.
Social Radar 3, available now and delivered through the cloud, enhances the
platform’s superior analytics tools, improves usability, provides the
industry’s fastest results, and offers integration into any enterprise
system. Enhanced features include:
– Near-instantaneous search results and analytics reporting: Four
years’ worth of online “chatter” can be searched, analyzed and returned in
two seconds, providing a complete historical view of what’s happening now,
and how trends have shifted any time over the past five years.
– Customizable, graphically rich “drag and drop” dashboards and
reports: Users can mirror their company’s “look and feel” on the Social
Radar dashboard, customize reports through drag and drop design, and export
to and share information with key stakeholders through PDFs, Excel and the
creation of unique URLs.
– “Trend to granular”: Filter data by language, country,
sentiment-positive or negative-and, then, drill down to type of source,
engagement frequency, time stamp, the unique post, and more. Also available
is support for more than 12 languages, including double-byte languages.
– Say no to spam: Unlike other social media monitoring and analytics
solutions, Social Radar 3 offers the industry’s most robust analytics that
filter and nearly eliminate spam returns, so users’ research time is more
efficient and the quality of data returned higher.
– Flexible, Web services-based API: Immediately integrate Social Radar
data into any Web-enabled system to improve existing enterprise systems used
for product management, development, branding and marketing programs
planning.
– Subscription-based, all-you-can-eat pricing: Unlike other vendors
who charge by query or number of often spam-laden results, Social Radar
users pay one, flat monthly rate for unlimited searches. Infegy’s
cloud-based delivery model comes with no hidden services nor up-front
hardware or software costs.
“Social Radar’s web analytics has been essential to tracking online chatter
brand perception for our clients and their competitors, predicting future
trends based on sentiment history, and building and influencing marketing
strategies accordingly,” said Amy Goodnow of VML, a full-service digital
marketing agency and Social Radar 3 beta customer. “The latest version
allows us to greatly enhance our trend analysis, while saving time and
resources so we can focus on impacting our client’s strategies and
furthering our business.”
“Social Radar 3 meets an increasing and, until now, unmet market demand for
easy-to-use, complete and highly intelligent social media analytics,” said
Justin Graves, Infegy Founder, CEO and the original developer of Social
Radar’s patent-pending algorithms. “Infegy and Social Radar are now poised
for massive growth and record-setting adoption rates as more and more
companies look to the social and collaborative web to listen, hear and act
on what their customers and prospects want and need.”
About Infegy
Founded in 2007, Infegy is the provider of Social Radar, the industry’s most
intelligent social media monitoring and analytics platform. Delivered
through the cloud, Social Radar enables organizations to listen and discern
meaning from all of the conversations that occur every moment on the web and
through social channels. Social Radar’s patent-pending analytics and
algorithms extract valuable, sentiment-based and actionable information that
is used to develop successful marketing strategies and bring to market
competitive and improved products and services that better meet the needs of
consumers and business users. Tapped by enterprises, advertising agencies,
and market research firms, Social Radar is used by and for some of the
world’s most innovative brands including Viacom, 3M, Sprint, Pizza Hut,
Sony, and DirecTV to determine the tone of the marketplace and tune into
what consumers want. Infegy can be found on the web at www.infegy.com.
