Having launched his new total customer management company, Blueview (http://www.blueviewgroup.co.uk), in March 2009, serial entrepreneur Graham Ede has now expanded the organisation with two new acquisitions just three months later. Blueview, which offers ‘integrated customer management at every touchpoint’, has added digital agency Glass and demand generation specialists Logicall Results to the organisation. Key management from both organisations remain in place. Blueview, which adopts a ‘you first’ attitude to helping its clients grow their businesses, builds bespoke client solutions that identify and retain areas of excellence, and only outsources elements of the client’s marketing and customer management activities that are not working optimally.
The concept of Blueview Group is designed to provide clients with any or every facet of a customer development strategy and the infrastructure with which to deliver that strategy. This encompasses initial analysis and customer/prospect insight, through the development of key strategies and tactics, through to multi-channel communications, campaign management, lead management and regular campaign refinement through results analysis.
Blueview’s consultants provide a single point of strategic advice and account management, helping clients to understand customer value, behaviour, loyalty and profile. Using those insights, gaps are identified, whether in terms of customer understanding or in communications and campaign execution. Equally, areas of good practice are also highlighted. Solutions are then delivered that are an exact tailored fit for each organisation’s particular needs, retaining excellence and only outsourcing areas that are weaker. This flexible, independent, media-agnostic approach revolutionises the vested interests approach of the current marketing services provider model, allowing clients to cover all touchpoints, but only buy into the services they really need.
Graham Ede comments, “We’re moving fast at Blueview to make sure that our service capabilities are comprehensively 360 degrees, both in terms of consultancy and delivery. The acquisition of Glass and Logicall Results are important contributors to that range of capabilities. We are also in the process of exploring further acquisitions and joint ventures to enrich our offering still further. The enthusiasm and interest that our objective and independent approach has inspired from clients over the last quarter has exceeded our expectations. It would seem that our independent standpoint, coupled with service delivery actually in place and ready to roll, is making a very powerful impression in the market.”
