May 8, 2008

FirstWave Wins ISM's Top 15 CRM Enterprise Software Award 2008

FOR IMMEDIATE RELEASE . . . . .

FirstWave Wins ISM’s Top 15 CRM Enterprise Software Award 2008

FirstWave Outperforms Other Enterprise Apps for Second Consecutive Year

ATLANTA, GA. May 8, 2008 – FirstWave Technologies, Inc., a provider of on-demand marketing solutions for lead generation, scoring and nurturing, announced today that its FirstWave CRM v. 3.1 solution was selected by ISM Inc., Customer Relationship Management (CRM) and Contact Center strategic advisors, as a Top 15 CRM Enterprise Software Award for 2008. This is the second consecutive year that ISM has named FirstWave to its Top 15 Award list. The Top 15 are divided into two categories—1) Enterprise and 2) Small & Medium Business (SMB)—to reflect the changes and growth of the CRM marketplace.

"FirstWave's solution features robust lead generation features including Google AdWord tracking and the ability to feed email and e-newsletter campaign results directly into the marketing application, score leads and prioritize nurturing activities," said John Chan, Software Lab Director, ISM, Inc.

FirstWave was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 217 selection criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features.

“FirstWave Technologies is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Barton Goldenberg, president, ISM.
The Top 15 selections are featured in ISM’s 16th edition of The Guide to CRM Automation and in a Top 15 CD available at (www.ismguide.com).

About ISM
Founded in 1985, ISM Inc. offers strategic advisor services to organizations planning and implementing Customer Relationship Management (CRM), Contact Center initiatives and Digital Client initiatives. ISM annually publishes The Guide to CRM Automation and Top 15 CRM and Real Time CRM software reviews. Barton Goldenberg, founder and president of ISM, is the author of CRM in Real Time (published by Information Today) and CRM Automation (published by Prentice Hall) and is a columnist for a number of publications including CRM Magazine. ISM private sector clients include AAA, Amtrak, Delta Faucet, ExxonMobil, IBM, Lucent Technologies, McGraw-Hill, Nike, NYSE, PepsiCo, Roche, T. Rowe Price, United Way and Xerox; ISM’s government clients include the Department of Defense and the US Postal Service. www.ismguide.com.

About FirstWave Technologies, Inc.
FirstWave provides on-demand solutions to generate, score and nurture leads. Solutions include online ad tracking, email campaigns, and e-newsletters as well as a robust marketing application to design, implement and track campaigns. For details, visit www.firstwave.net, or contact FirstWave at 678-672-3100 or info@firstwave.net.

# # #

FirstWave Contact:
Meredith Smith
FirstWave Technologies
678-672-3101
msmith@firstwave.net

Editorial Contact:
Elizabeth Fairleigh
thE Connection
404-874-4562
Elizabeth@EConnectionPR.com

3431 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan><object>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.