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May 08, 2008
FirstWave Wins ISM's Top 15 CRM Enterprise Software Award 2008FOR IMMEDIATE RELEASE . . . . . FirstWave Wins ISM’s Top 15 CRM Enterprise Software Award 2008 FirstWave Outperforms Other Enterprise Apps for Second Consecutive Year ATLANTA, GA. May 8, 2008 – FirstWave Technologies, Inc., a provider of on-demand marketing solutions for lead generation, scoring and nurturing, announced today that its FirstWave CRM v. 3.1 solution was selected by ISM Inc., Customer Relationship Management (CRM) and Contact Center strategic advisors, as a Top 15 CRM Enterprise Software Award for 2008. This is the second consecutive year that ISM has named FirstWave to its Top 15 Award list. The Top 15 are divided into two categories—1) Enterprise and 2) Small & Medium Business (SMB)—to reflect the changes and growth of the CRM marketplace. "FirstWave's solution features robust lead generation features including Google AdWord tracking and the ability to feed email and e-newsletter campaign results directly into the marketing application, score leads and prioritize nurturing activities," said John Chan, Software Lab Director, ISM, Inc. FirstWave was chosen after intensive testing by the ISM Software Lab at its Bethesda, Md.-based headquarters. Each package was rated according to 217 selection criteria, including 103 business functions, 52 technical features, 36 implementation capabilities, 9 real time criteria and 17 user-support features. “FirstWave Technologies is to be praised for obtaining the Top 15 honor as ISM’s software selection process is strenuous and comprehensive,” said Barton Goldenberg, president, ISM. About ISM About FirstWave Technologies, Inc. # # # FirstWave Contact: Editorial Contact: MarketPlace Customer Service as a Differentiator: The Road to Excellence at Overstock.com Companies are beginning to realize they don’t have the option of ignoring the quality of their customer’s experiences. Overstock.com realized that customers want service that is excellent, regardless of which channel is used. But they had to overcome some serious obstacles on the road to excellence. Read their story. New Research Report: Customer Experience Maturity Monitor Discover the five levels of customer experience maturity, ranging from Limited Capability to Experiential Master. Find out where your company stands, and explore what it takes to move from the base level to the peak. Download free research report here. Selling the "New Consumer" with Smart Conversations, Not Blind Automation Learn how to engage your customers in a great cross-channel conversation that will set your company apart. CustomerThink founder/CEO Bob Thompson reveals his latest research on the multi-channel buying experience, and Lisa Abbott of Genesys explains how to solve cross-channel challenge. Four Strategies to Shift Your Support Center from Surviving to Thriving With an economic upturn on the horizon, it's time to focus on how to gain a sustainable competitive edge. In this webinar, contact center guru Bill Price reveals how to improve the customer experience, reduce operational costs and retain top technical talent. TCE (Total Customer Experience) Model Building e-Workshop for Financial Services Providers [August 27, 09:00-10:30 GMT] This program is designed to help Marketing, Sales and Service Executives of Financial Services Providers to build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. Global Customer Experience Management Certification Program [Sep. 30-Oct. 1, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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