SAN MATEO, Calif. – June 9, 2009 – Coremetrics, the leader in marketing optimization, today announced the launch of Coremetrics AdTarget™, an industry-leading data syndication platform and online marketing application. The solution enables businesses to easily syndicate information about website visitors to ad solution providers, who can begin serving personalized display ads almost instantaneously. AdTarget directly drives revenue through higher conversion rates and by increasing the likelihood that visitors will return to a site.
In launching AdTarget, Coremetrics has closely partnered with industry-leading ad solution providers such as AudienceScience, ChoiceStream, Dotomi, OpenX, and [X+1], who are now Coremetrics Connect™ certified partners. With a drag and drop, AdTarget clients can leverage their existing Coremetrics analytics tags, syndicating activity data across ad networks, products, and an exchange, eliminating the need to place additional tags on their pages. Moreover, since Coremetrics tags are placed throughout the entire website, clients can define and syndicate highly segmented activities, offering a broader range of behavioral data than available in most ad network tags. Connect certified ad partners can then easily and immediately launch extremely relevant display ad campaigns on behalf of clients.
“Benchmark Brands is very excited about the prospects of Coremetrics AdTarget,” said Alan Beychok, founder and president, Benchmark Brands. “With the ability to extend the reach of our advertising initiatives and to improve our targeting using Coremetrics audience definition tools, we can take the effectiveness of our display ad channel to an entirely new level.”
AdTarget Key Customer Benefits:
· Increases visitor re-acquisition rates with more effective display advertising campaigns fueled by rich website visitor behavior data
· Increases reach by placing more relevant ads via Coremetrics Connect™ certified AdTarget partners
· Minimizes marketing costs by not targeting already-registered visitors and increases ad conversion via personalized messages
· Decreases cost of implementation and time to value by using existing Coremetrics tags and segmentation capabilities
· Tracks how display ad campaigns drive conversions; optimizes marketing mix with comprehensive multi-channel views
“Consumers who are bombarded with irrelevant ads not only ignore them, but often walk away with negative feelings about the advertiser. AdTarget puts the right message in front of the right people,” said John Squire, chief strategy officer, Coremetrics. “By taking advantage of AdTarget’s sophisticated filters and segments, customers can optimize ad relevancy by defining specific audience segments using detailed visitor activity data. This solution will dramatically accelerate the use of targeted display advertising across the Coremetrics client base.”
About Coremetrics
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.
To learn more about Coremetrics, visit http://www.coremetrics.com or call 866-493-2673.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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