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Feb. 21, 2007
A Tradeshow Shouldn’t Cost You money. A Tradeshow Should Make You Money.PRESS RELEASE Salespider.com Toronto, February 20, 2007 - 2 to 4 times a year, managers, CEOs and marketing executives have to make a decision as to whether they should attend or exhibit at an industry trade show. The question used to be whether you could afford not to attend while today the question is more likely can you afford to attend? The challenges regarding traditional tradeshows are many. The primary issue is the return on investment. How do you judge the potential traffic? Just how much do you spend on pens or stress balls with your logo on them? Even more crucial is trying to discern how many of the attendees will actually be motivated and qualified customers. It’s another gamble which most executives would rather not have to roll the dice on. What if you could attend a tradeshow attracting 15,000 to 20,000 motivated attendees daily without even leaving your desk? What if you could exhibit at a tradeshow where you could develop leads and close them on the spot? A tradeshow open 24/7 requiring no booth construction costs, no staffing, no setup or tear down and no travel. Say it’s free and then it’s a slam dunk. And here’s the lay-up; social networking for business site, Salespider.com has launched a feature it’s calling “Networks”. The new service is designed to be a non-stop online tradeshow where everyone and every size of business can compete on a level playing field -- marketing their products or services online to thousands of motivated and qualified leads daily. “We realized there was a real need and no one in the market was meeting it,” states CEO Russell Rothstein. “It really became a “no-brainer” when we partnered with Google AdSense in a ground-breaking program which allows us to share ad revenues with our Premium Network members.” A tradeshow which doesn’t cost you money but, makes you money? Now that’s what anyone would call a “no-brainer”. Contact: MarketPlace Customer Service as a Differentiator: The Road to Excellence at Overstock.com Companies are beginning to realize they don’t have the option of ignoring the quality of their customer’s experiences. Overstock.com realized that customers want service that is excellent, regardless of which channel is used. But they had to overcome some serious obstacles on the road to excellence. Read their story. New Research Report: Customer Experience Maturity Monitor Discover the five levels of customer experience maturity, ranging from Limited Capability to Experiential Master. Find out where your company stands, and explore what it takes to move from the base level to the peak. Download free research report here. Selling the "New Consumer" with Smart Conversations, Not Blind Automation Learn how to engage your customers in a great cross-channel conversation that will set your company apart. CustomerThink founder/CEO Bob Thompson reveals his latest research on the multi-channel buying experience, and Lisa Abbott of Genesys explains how to solve cross-channel challenge. Four Strategies to Shift Your Support Center from Surviving to Thriving With an economic upturn on the horizon, it's time to focus on how to gain a sustainable competitive edge. In this webinar, contact center guru Bill Price reveals how to improve the customer experience, reduce operational costs and retain top technical talent. TCE (Total Customer Experience) Model Building e-Workshop for Financial Services Providers [August 27, 09:00-10:30 GMT] This program is designed to help Marketing, Sales and Service Executives of Financial Services Providers to build a TCE model to monitor, manage, and enhance the total customer experience across multiple channels and touch-points throughout the whole customer lifecycle. Global Customer Experience Management Certification Program [Sep. 30-Oct. 1, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers. Featured Links
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