All businesses need to attract new customers, and ultimately customer service plays a profound part in the success of any modern-day enterprise. Assuming an organization has quality products, and they are reasonably priced, can we find different ways to market both our wares and our abilities?
Let’s look at some of the possibilities. A company can generate a monthly newsletter. Short articles can link to important events or news relating to your particular business. Newsletters can give business tips, helpful hints, and remind customers of products and services. Especially interesting to readers are customer comments and suggestions, and here presents the opportunity to create customer loyalty. How did your company accept suggestions, and what did you do to improve your services?
Good customers refer new customers, but everyone likes freebies. There’s hardly a day goes by that something doesn’t pop out over the internet or in snail mail offering something for nothing, but what stands apart? Make the freebie worthwhile; offer your loyal customers something substantial for a referral. After all, aren’t you profiting from that too?
In the real estate business, we frequently partner up with other businesses. At Keyes Company Realtors, we have several affiliates who provide excellent customer service and related services that enhance the “customer first” image the company strives to maintain. Be sure however, your recommendations have the same work ethics as your company since a poor affiliate can do more harm than good in the long run.
Where would I be if I didn’t recommend that organizations create a blog? It’s an interesting method of keeping up with the daily news and attracting search engines. The more meaningful blogs that can be generated, the more hits in your particular field you will attract. Update frequently, and include your products. And don’t forget to include issues you have resolved; people love humility and honesty.
Of course, we can’t forget to get involved with social media as in Facebook and Twitter. Having a web presence will give your customer the personal touch. On a recent assignment, I did an interview with a well-known trainer on NBC’s The Biggest Loser. Just the connection with his Facebook page made a profound difference in the interview; it created that personal link – how a business wants a customer to feel about you.
photo credit: Mike Licht, NotionsCapital.com
