Here are the Top 4 Benefits Gained from Adopting Marketing Automation. There are plenty more but in our minds these are the ones that will really help your business thrive.
- Improved follow-up to all new leads. Implementing an automated lead response process via marketing automation will ensure that each lead receives a consistent, prompt and personalized response from your company. It will also prevent leads from falling through the cracks due to human error. These automated processes can be used in different situations. From auto-responders on forms to automating sales follow-up of raw trade show leads.
- Increased sales productivity. Marketing automation automatically identifies the leads that are ready to buy and then hands-off these leads directly to your sales people. Leads are qualified utilizing demographic and behavioural criteria’s defined by each organisation based on their own qualifying methodology. This eliminates sales wasted time and allows them to focus on good leads.
- Make smart marketing decisions. Marketing automation helps businesses get more bang for their buck. Marketing automation systems make it easier to track the true ROI of marketing programs especially for complex multi-touch campaigns. See which campaigns is driving revenue and which ones aren’t. Companies can make smarter marketing investments based on more than just conversion rates and Cost Per Lead.
- Lead nurturing shortens sales cycles. Marketing automation and a well-designed lead nurturing program help accelerate the speed at which leads move along your sales cycle. Lead nurturing programs provides information your leads need at each step of the sales cycle enabling them to make buying decisions more quickly and more efficiently.
