#706 in the Project is submitted via e-mail by Lee Silverstein:
“As I wrote about in my blog post “Adding Value Doesn’t Have To Cost A Nickel” After replacing your damaged windshield, Safelite Auto Glass cleans ALL of your windows and vacuums the interior of your car.
Love your site!”
Marketing Lagniappe Takeaway: The little unexpected extra is always appreciated.
Today’s Lagniappe (a little something extra thrown in for good measure) – Fix that ding before it becomes a crack:
Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.
How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your GLUE?
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