If you are sceptical that we will repeat the 1999-2000 type collapse re: the Internet, only with social media, here’s some sobering data. Users of social media aren’t particularly content with the companies or the sites they use to interact with. In case you aren’t familiar with the general thinking, we consider this metric a part of the fundamental numbers/issues to look at when predicting what will happen in social media, and it’s consistent with a boom/bust cycle.
The factors that have pulled people into social media will not be enough to keep them using it, so other “substantial” factors must be introduced to keep users happy, loyal and “there”. Social media is somewhat resistant to collapse due to present momentum but at some point companies must offer “real value”.
Here’s the report of relevance and a brief quote:
Facebook, along with other social media web sites like MySpace, YouTube and Wikipedia, was recently added to ACSI’s customer satisfaction research. According to the recent report, Facebook scored 64 on the ACSI’s 100-point scale, in the bottom 5% of all companies–with perennial bottom dwellers like the airlines and cable companies. Ouch!
