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Jan. 27, 2008

Learning Methodologies and Customer Retention

alan_see

Learning Methodologies and Customer Retention

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Posted by Alan See on Jan 27, 2008

Research shows that we tend to remember:

• 10% of what we read
• 20% of what we hear
• 30% of what we see
• 50% of what we hear and see
• 70% of what we say
• 90% of what we both say and do

In other words, you are more likely to learn and retain when you are fully engaged in the material. When I’m facilitating classes I keep those statistics in mind because it suggests that the students who are active discussion leaders, and are fully participating in the group assignments most certainly understand the concepts I’m trying to get across. In short, they usually perform very well, and are a blast to have around.

As a marketer, I also like to reflect on what those percentages suggest as it relates to customer engagement and retention. Promoters, advocates, evangelists; whatever you call them, when they’re positively engaged with your brand it’s a blast.

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Alan See
Alan See is CMO and Vice President at Berry Network, Inc. an AT&T Company. He also serves as an associate faculty member for the University of Phoenix's College of Business & Management. He holds a bachelor of arts in business and an MBA from Abilene Christian University. Follow me on Twitter LinkedIn Profile Technorati Profile Berry Network
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