Below is a fantastic infographic outlining methods e-commerce websites use to increase sales and improve buyer conversions. This graphic breaks down the sales process of a retail website into steps:
- Design – using creatives and images to build trust
- Buying Elements – make it easy to buy from you, remove purchasing obstacles
- Social Proof – using 3rd party verification to improve trust: testimonials, ratings, buyers guides
- Pricing – using a free trial to bring you in, free shipping, upsells
- Scarcity – using timers to show ending deals, showing the remaining items in stock, remaining seats on an airplane, remaining tickets to a show
- Follow Up – reminder emails with products you placed in your cart but did not purchase, ad retargeting showing products you looked at on other websites
This fantastic ecommerce examination infographic was created by vouchercodes using visual.ly
