Business Week sold for $5 Million

Posted by Axel Schultze on December 18, 2009

0 comments | 2214 reads

Another victim killed by advertising cancer
It was one of the most respected business magazines. It was sold because the rapidly decreasing advertising revenue could not cover the cost, loosing $20 Million a year. The "Advertising Cancer" killed another victim.

When will publishers understand that it is not the Internet that killed the publisher but their business model. If publishers kept their original model of "Aggregation and distribution of independent content" the Internet would have been a blessing as publishers now could distribute that well researched independent content FASTER AND LESS EXPENSIVE through the Internet.

But at the time the Internet became popular the publishers already were in stage 3 of the fatal illness. Instead of selling "Independent News" they sold "Advertising".

News Papers, Magazines and similar independent information distributors will either need to get back to their original model where they focus on quality research and well readable independent news as the service they provide and get paid for or get killed through advertising whether it's print or even online for that matter.

NEWS is part of the "democratization of knowledge". But gathering, reviewing, validating, accumulating and individually distributing the omni present information is a service at least I would be more than happy to pay for. Unfortunately I don't know of any independent operator of such a business.

See my other post earlier this year "What Killed Publishers May Kill Blogger Too"
Or the reason why advertising was great but just doesn't work any longer "CeaseAdvertising"

Axel
http://xeesm.com/AxelS

Republished with author's permission from original post by Axel Schultze.

Axel Schultze

CEO of XeeMe, Chairman Social Media Academy, Silicon Valley entrepreneur, published author of Channel Excellence, frequent speaker at industry events, and winner of the 2008 SF Entrepreneur award. Former CEO of BlueRoads, Infinigate, Computer2000. My social presence: XeeMe.com/AxelS

About Axel Schultze |
Connect:

Categories:

2214 reads
Print
Email

0 comments »

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Homepage:

Subject:

Comment: *

Input format

Filtered HTML

Allowed HTML tags: <a> <img> <hr> <table> <tr> <td> <th><ul> <ol> <li> </li><blockquote> <colspan> <rowspan><object>
Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

Post

Lines and paragraphs break automatically.
Web page addresses and e-mail addresses turn into links automatically.
Images can be added to this post.

More information about formatting options

Notify me when new comments are posted

All comments

Replies to my comment

CAPTCHA

This question is for testing whether you are a human visitor and to prevent automated spam submissions.

What code is in the image?: *

Enter the characters shown in the image.

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.