On a typical day, peruse through your social media streams and see how many brands are touting and seeding their content, products and/or services, but not necessarily listening to what their audience wants.
Most brands don’t do nearly as much listening on their networks, primarily because they only view social media as place to promote their offerings. Social media listening is a key element for building relationships, keeping up to date with trends, supporting your community and eavesdropping on your competitors. We will provide you with the top tools to seamlessly snoop (but in a good way):
This social media management tool is quite dynamic. When it comes to listening, you can create streams to monitor your competitor’s feed, particular keywords or hashtags, and identify tastemakers who are talking about your brand.
- If your brand sells sporting goods, now that NCAA March Madness is upon us, set up a Twitter stream that monitors hashtags such as #NCAA, #MarchMadness or #basketball. Listen to what others are saying not only about the tournament but about sporting equipment, clothing and accessories.
Cyfe is an all-in-one dashboard that helps users monitor and analyze data found across all your online services like Google+, Constant Contact, Salesforce, Facebook, WordPress and Twitter, to name a few, from one location.
- Utilize the Google Analytics widget to identify what content is pushing the most engagement from your community.
This free social media monitoring service locates and measures the most important conversations among hundreds of billions of tweets instantly. With Topsy, you can analyze Twitter usernames, keywords or web domains over various periods of time— day, week, month, or year.
- Filter tweets by displaying “influential only” (pro version). This option will only display the most influential tweets, and the accounts they were tweeted from, so you can contact these key influencers (if appropriate) to help shape and influence their conversation about your branding.
These email updates, which automatically notify users when a specific keyword or phrase is mentioned online, allow you to stay on top of any conversation involving your business, industry or areas of interest.
- Sift through various alerts pertaining to your industry. They could be used as blog articles, Facebook fan page discussions or helpful resources.
Brands that get to know their clientele, respect and trust their competency, and listen continually to how individuals are utilizing their products or services will have a far greater chance of developing and retaining their customers.
What tools do you use to listen in on social media? Let us know in the comments section
I’m still not convinced that social listening is going to be that much of a strategic advantage for MOST businesses. I’m not saying it won’t be. One of the reasons I’m sceptical is that like all data collection, the problem is in interpreting it.
I think it’s easy to “listen” via technology, but it’s really hard to make sense of what one is hearing. Let alone take action.
Additionally, one will very rarely hear a uniform, and consistent theme in the online community about a brand.
Robert
http://customerservicezone.com
PS. I am informed that Google Alerts hasn’t worked properly in a long time, so one will miss a lot of good stuff if one relies on it. That matches my own experiences.
Robert,
Thank you for providing your insight. I understand why you may feel this way however based upon my experiences and specialized team we have been able to garner success from listening to our customers social media channels. It has helped us avoid potential conflicts, identify niche markets and sell products/services.
As with any technology there will be glitches (Google alerts) based upon the volume of things that are posted to the web. But combining tools and getting the right team of people who can sift data and make sense of it is what businesses need to identify.
If you would like to connect please feel free to email me at [email protected]
Have a wonderful week!