New! When Hot's Not: Lead Scoring for Better Results Vtrenz's latest white paper outlines a sophisticated, step-by-step process to help marketers better classify leads. You'll see how to implement a process that ensures sales gets hot leads, ready to be worked.

Making Every Interaction Count Every time a customer interacts with you, it should be part of an integrated experience. Most companies view this from the inside out and value operational efficiency over customer experience. Download this white paper and learn how providing a consistently positive multi-channel experience has benefits that go well beyond a satisfied customer.

New Insights for Business Technology If you're a marketer of technology solutions, join MarketingSherpa and Marketo as we discuss findings from MarketingSherpa's upcoming Benchmarks 2008 report. This webinar will touch on response rates of online and offline campaigns, lead quality and new marketing tactics. Register now!

SCORE Conference 2008 [May 13-15, Boston] Attend and learn how to Build Customers for Life^SM! CRM industry gurus and best-in-class customer service organizations will reveal best practices for maximizing revenue and profits by increasing customer satisfaction and loyalty. SCORE is produced by Omega Management Group Corp.

Customer Experience Management Professional Certificate Training 2008 [May 28-29, Amsterdam] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.