Editor's Picks
Thought Leadership Articles
Six Help Center Problems That Quietly Sabotage CX — and Undermine AI-Powered Support
Interviews with 41 SaaS support and CX leaders revealed the same six help center failures that erode CX and cause AI-powered support to give confident…
CX Is Trapped. AI Won’t Save It. People Will.
Customer experience (CX) is trapped between metrics that few understand, dashboards that are barely used, and committees that repeat themselves in a loop.
The B2B Content Drift No One Talks About — and the Five-Day Diagnostic to Fix It
Most content problems aren't execution problems. They're buyer alignment problems — invisible until the pipeline stalls.
The Customer Success Reckoning: From Relationship Theater to Analytical Precision
Half the industry cut CSM headcount in 2025. The survivors aren't the ones who defended the old model — they're the ones who rebuilt it.
Think Tank Discussions
Meta’s AI Tracking Raises a Question Nobody’s Ready For
Meta just announced it will install tracking software on employee laptops to record every keystroke, mouse movement, and screen activity. The reason? To train AI models.
B2B attribution platform Dreamdata appoints GTM thought leader Dave Kellogg to Board as it reports 400% revenue growth
Kellogg is a respected thought leader and author of the widely followed Kellblog, where he writes about go-to-market-strategy, SaaS and enterprise software