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Why CustomerThink?

CustomerThink.com is the new name for CRMGuru.com, effective April 20, 2007. If you're looking for the latest insights on making your business customer-centric, you're in the right place.

It was time for a change for these reasons:

There's More to CRM Than "CRM"

The term "CRM" has had a troubled past and faces an uncertain future. A successful customer-centric business doesn't chase buzzwords, and it doesn't "implement" CRM by automating an internal process. We cover the complete realm of customer management thinking, including Customer Experience Management. (Read my thoughts at Why "CRM" Must Die for Customer-Centric Business To Thrive.)

CustomerThink Is Your Name

"CustomerThink" is a name that this community—you—developed for our email newsletter way back in 2002. Now, we're going to use it for the web site, too.

This Time, It's About You

This community-created name also signifies a shift in our approach. The original tag line for CRMGuru.com was, "Real Gurus. Real Answers." Now, although industry experts will still be heavily involved, it will be up to you to make this community what you want it to be—through your blogging, your debates and your networking.

Welcome to CustomerThink.com! With your support, this will be the world's best resource for customer-centric business leaders.

If you'd like to be part of an advisory group to help guide the content and design decisions we'll be making in the months ahead, please email me directly.


Bob Thompson
Founder

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MarketPlace

Powering the New Customer-Conversation Driven Enterprise

[March 18, 10 AM PDT] With the exponential growth of the social web, enterprises need a new way to effectively collect and utilize unstructured information that can be used to drive business decisions. This webinar will discuss LARA, a new methodology to help enterprises more effectively Listen to, Analyze, Relate and Act on customer information.

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[March 17-18, Paris] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.

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