Why CustomerThink?

CustomerThink.com is the new name for CRMGuru.com, effective April 20, 2007. If you're looking for the latest insights on making your business customer-centric, you're in the right place.

It was time for a change for these reasons:

There's More to CRM Than "CRM"

The term "CRM" has had a troubled past and faces an uncertain future. A successful customer-centric business doesn't chase buzzwords, and it doesn't "implement" CRM by automating an internal process. We cover the complete realm of customer management thinking, including Customer Experience Management. (Read my thoughts at Why "CRM" Must Die for Customer-Centric Business To Thrive.)

CustomerThink Is Your Name

"CustomerThink" is a name that this community—you—developed for our email newsletter way back in 2002. Now, we're going to use it for the web site, too.

This Time, It's About You

This community-created name also signifies a shift in our approach. The original tag line for CRMGuru.com was, "Real Gurus. Real Answers." Now, although industry experts will still be heavily involved, it will be up to you to make this community what you want it to be—through your blogging, your debates and your networking.

Welcome to CustomerThink.com! With your support, this will be the world's best resource for customer-centric business leaders.

If you'd like to be part of an advisory group to help guide the content and design decisions we'll be making in the months ahead, please email me directly.


Bob Thompson
Founder

MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.

Featured Links

Salesforce CRM

The leader in customer relationship management and cloud computing.

Strategic Roadmap for Digital Marketing

Free e-book (no reg required). 15 articles by digital marketing thought leaders.

CEM Training and Certification

Patent-pending methodologies combine the art and science of Customer Experience Management.

Get your event or resource listed in the MarketPlace, reaching 200,000 business leaders monthly.
For more information, contact CustomerThink advertising sales.

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Top 10 Authors of 2011

  1. Stan Phelps, Synergy Events
  2. Dave Brock, Partners In EXCELLENCE
  3. Nick Stamoulis, Brick Marketing
  4. Cheryl Hanna, Service Untitled
  5. Matt Heinz, Heinz Marketing Inc
  6. Bob Thompson, CustomerThink Corp.
  7. Maz Iqbal, Dynamica Consulting Group
  8. Bob Apollo, Inflexion-Point
  9. Jacob Morgan, Chess Media Group
  10. Jesse Noyes, Eloqua

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