Optimizing B2B Email Marketing for Lead Generation

Research Library Featured Content

Title	Date	Company	Type
Taming The Government Beast: ServiceOntario	2011-12-04	Bill Hogg & Associates	Case Study
The J. M. Smucker Company and Foreign Market Penetration	2011-11-23	Dr. Johnny D. Magwood	Case Study
Business Transformation: Porter’s Five Force Model or Telescopic Observations?	2011-11-14	Dr. Johnny D. Magwood	Case Study
The 99%ers/Occupiers are also Customers	2011-10-17	Dr. Johnny D. Magwood	Case Study
Relationship Marketing Theories Taxonomy: Marketing and Managing the Customer Relationship	2011-10-05	Dr. Johnny D. Magwood	Research Report
B2B email marketing workshop - best practices	2011-09-15	SalesFUSION	On-Demand Webcast
Four Basic Business Ethical Theories; Are You and Your Team Members Living Them and Should You?	2011-09-08	Dr. Johnny D. Magwood	Case Study
Leadership Operational Plan for Difficult Times	2011-08-10	Dr. Johnny D. Magwood	Case Study
Consumers Can Measure and Manage Energy Consumption:	2011-07-25	Dr. Johnny D. Magwood	Case Study
Kraft Foods Inc. - Marketing and Managing the Customer Relationship	2011-06-20	Dr. Johnny D. Magwood	Case Study

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MarketPlace

Drive customer loyalty, empower support teams, and reduce costs. Get social.

[Feb 22] Guest speakers from Forrester Research, Allscripts, and CustomerThink will discuss market trends and research on social customer service strategies, as well as proven tactics from the trenches. Join the live webcast on Feb 22 at 10am Pacific (1pm EST).

Global Customer Experience Management (CEM) Certification Program

[March 13-14, Paris] An internationally recognized program with proven track record of success - being run for 33 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

10 Steps to a Single Customer View

Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.