Powering the New Customer-Conversation Driven Enterprise

March 18, 2010; 10 - 11 a.m. Pacific Daylight Time

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Today’s modern enterprise succeeds because it is able to access and use information more effectively than its competition. But with the exponential growth of the social web, enterprises need a new way to effectively collect and utilize this information to gain actionable insights that can be used to help drive business decisions.

In this webinar, we will discuss LARA, a new methodology developed to help enterprises more effectively. LARA means to Listen to their customers, Analyze the information they receive, Relate that information to structured information within their organization, and Act on that information.

Attensity's partner Lithium will present about how your current customer listening system can be enhanced through Social CRM, the next generation in customer engagement that delivers the customer network.

Join this webinar to learn:

How to more effectively listen to, analyze, relate, and act on customer conversations across a wide variety of channels
How to extend the value of your Lithium-powered forums and other customer contact points
How to bridge silos between different departments who have contact with the customer
Best practices to enhance your current customer listening system
How to create an engaging cross-channel experience that improves company performance

About the Speakers

Catherine van Zuylen, Vice President of Product Marketing for Attensity Americas, brings more than 15 years of experience thriving on the passion and intensity of technology startups and rollups. Prior to Attensity, Catherine was VP of Marketing for the Block Shield family of companies, where she defined and implemented new positioning, product, and branding strategies in support of company restructuring and acquisition of technology assets.

Charles Hough, Senior Vice President of Operations & Strategy for Lithium, is responsible for Lithium's customer success, overseeing all facets of customer operations and business planning. Previously, Charles led the Partner Services team at Yahoo, helping its customers achieve their business goals with Yahoo's monetization products.

This webinar has already been conducted.
View Recording Here

Sponsored By

Speakers

Catherine H. van Zuylen
VP of Product Marketing
Attensity Americas

Charles Hough
SVP, Operations & Strategy
Lithium

About the Sponsor

Attensity provides semantics-based software that accurately "reads" customer conversations to deliver a complete Customer Experience Suite, with applications to monitor, analyze, route, respond to, reuse, and deliver information in emails, documents, call notes, surveys, FAQs, forums and social media.

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Powering the New Customer-Conversation Driven Enterprise