All posts by AkinArikan
| Title | Type |
Date |
Views | Comments | Categories |
|---|---|---|---|---|---|
| Strategic Roadmap for Digital Marketing in 2011: eBook for Marketing Execs | Blog | 2011-07-31 | 1,241 | 1 | Digital Marketing, Enterprise Technology |
| Align Digital Technology with your Marketing Strategy: By David Raab | Blog | 2011-04-28 | 875 | 0 | Digital Marketing, Enterprise Technology |
| RPM, Revenue Performance Management: Will the Term Stick? | Blog | 2011-04-08 | 1,074 | 2 | Digital Marketing, Web Analytics |
| Fascinating New Marketing Automation Technology: Whatsnexx’s Customer State Marketing | Blog | 2011-03-02 | 1,056 | 0 | Digital Marketing |
| Content Marketing: How to Engage with Your Target Audience – by Ardath Albee | Blog | 2011-02-05 | 1,028 | 0 | Digital Marketing |
| How can You Increase Digital Marketing ROI and Accountability? | Blog | 2011-01-12 | 1,120 | 0 | Digital Marketing |
| A Strategic Roadmap for Digital Marketing | Article | 2011-01-03 | 5,196 | 0 | Leadership, Digital Marketing |
| A Maturity Model for Digital Marketing Strategy | Blog | 2010-10-21 | 3,749 | 0 | Digital Marketing |
| Seeking a Strategic Framework for Digital Marketing | Blog | 2010-10-03 | 3,969 | 2 | Digital Marketing |
| To Test or to Target? Where to Start for Best ROI? | Blog | 2010-08-25 | 1,160 | 0 | Digital Marketing |
| Building the Business Case for Behavioral Targeting | Blog | 2010-08-06 | 1,503 | 2 | Digital Marketing |
| Since when does SEM no longer include SEO??? | Blog | 2010-08-01 | 1,040 | 0 | Digital Marketing |
| Behavioral Analysis for Driving Targeted Marketing | Blog | 2010-07-09 | 1,108 | 0 | Digital Marketing |
| Q&A with Radian6′s Lauren Vargas from our Recent Webinar | Blog | 2010-07-01 | 1,395 | 0 | Social Business |
| The Nerd-Geek Venn Diagram Applied to Analytics | Blog | 2010-06-27 | 2,452 | 0 | Digital Marketing, Customer Analytics |
| 5 Multichannel Gems from eMetrics San Jose | Blog | 2010-05-11 | 1,242 | 0 | Digital Marketing |
| 5 Ways to Increase Returns from Search Marketing (SEM) | Blog | 2010-04-16 | 1,211 | 0 | Digital Marketing |
| Web Analytics Wizards go on Beyond Web Analytics - Podcast | Blog | 2010-02-18 | 1,495 | 0 | Digital Marketing, Web Analytics |
| Web Analytics Wizards go on ColderIce - Podcast | Blog | 2010-02-18 | 1,458 | 0 | Digital Marketing, Web Analytics |
| Announcing: Free Optimization Wizard for Organic Search (SEO) | Blog | 2010-01-06 | 1,386 | 0 | Digital Marketing |
| What’s a web analytics STRATEGY vs. TACTIC? | Blog | 2009-12-25 | 2,585 | 1 | Leadership, Digital Marketing, Web Analytics |
| Social Marketing Metrics Must Fit Your (Real) Business Goals | Blog | 2009-12-08 | 2,925 | 0 | Digital Marketing, Social Business, Customer Analytics, Voice of Customer, Web Analytics |
| Twitter: Here is a business model for you | Blog | 2009-10-24 | 1,445 | 0 | Social Business |
| Online-Offline Integration - Is It Happening? | Blog | 2009-07-10 | 3,204 | 5 | Digital Marketing, Customer Analytics, Customer Experience, Web Analytics, Chief Information Officer |
| Be Humbled by Twitter | Blog | 2009-04-28 | 1,570 | 0 | Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer |
| New Web Marketing Era: On-Site/Off-Site Integration | Blog | 2009-04-25 | 2,242 | 1 | Digital Marketing, Customer Analytics, Web Analytics |
| Would You be a Better Marketer if You Calculated Cost of Unwanted Email? | Blog | 2009-02-15 | 2,228 | 2 | Digital Marketing, Customer Analytics, Customer Experience, Web Analytics, Performance Metrics |
| Customer Reviews Are a Great Experience Online. Why Not Apply Them Offline, Too? | Blog | 2008-12-26 | 2,122 | 0 | Digital Marketing, Social Business, Customer Analytics, Customer Experience, Voice of Customer, Performance Metrics, Chief Customer Officer |
| A Channel Attribution Problem: Do Marketing Affiliates Deserve All the Credit They Get? | Blog | 2008-12-12 | 2,878 | 0 | Digital Marketing, Performance Management, Web Analytics, Chief Customer Officer, Employee Engagement |
| Web Analytics from Behavioral Segmentation to Targeting and Interactive Marketing | Blog | 2008-11-30 | 2,463 | 0 | Digital Marketing, Customer Analytics, Web Analytics, Performance Metrics |
| Online Customer Reviews: Do They Help or Hurt? | Blog | 2008-11-15 | 2,826 | 0 | Sales Performance, Digital Marketing, Social Business, Customer Analytics, Voice of Customer, Web Analytics |
| How Can an Awesome Online Experience Get Better? Here's Some (Unsolicited) Web 2.0 Advice for Manhattan's FreshDirect | Article | 2008-10-30 | 5,886 | 2 | Leadership, Digital Marketing, Social Business, Customer Analytics, Customer Loyalty, Customer Strategy, Chief Customer Officer, Retail Sales |
| Fun With Web Analytics: How Could You Measure a Paperback Book? | Blog | 2008-09-07 | 2,693 | 0 | Digital Marketing, Customer Analytics, Customer Experience, Performance Management, Web Analytics, Performance Metrics, Chief Customer Officer, Printing and Publishing |
| Customers Can Handle More Than One Channel, so Why Can't You? | Interview | 2008-08-20 | 6,457 | 0 | Digital Marketing, Web Analytics, Customer Strategy, Chief Customer Officer, Employee Engagement, Transportation / Travel / Leisure |
| Coupon-o-Metrics: Has the Web Changed Coupon Use? | Blog | 2008-08-16 | 2,989 | 0 | Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Customer Loyalty, Web Analytics, Performance Metrics, Chief Customer Officer, Customer Information Architecture, Manufacturing, Technology Implementation, Retail Sales |
| Quadrant Chart for Analytics Versus Multichannel Sophistication (Part III) | Blog | 2008-06-16 | 6,854 | 2 | Digital Marketing, Customer Analytics, Customer Experience, Performance Management, Web Analytics, Customer Strategy, Performance Metrics, Chief Customer Officer, Technology Implementation, Retail Sales |
| March Beyond "Can't Manage What You Don't Measure" | Blog | 2008-06-05 | 4,958 | 6 | Digital Marketing, Performance Management, Web Analytics, Customer Strategy, Performance Metrics, Chief Customer Officer |
| McKinsey Versus Me on Multichannel Marketing (Part II) | Blog | 2008-05-27 | 20,521 | 2 | Digital Marketing, Customer Analytics, Performance Management, Web Analytics, Performance Metrics |
| What a Beggar Can Teach Us About Marketing | Blog | 2008-04-25 | 3,205 | 0 | Digital Marketing, Web Analytics, Performance Metrics |
| A Good Web Analyst Is Hard To Find | Blog | 2008-03-29 | 3,543 | 0 | Digital Marketing, Web Analytics, Performance Metrics |
| Top 7 Misconceptions About Web Analytics | Blog | 2008-03-20 | 2,277 | 0 | Digital Marketing, Customer Analytics, Customer Experience, Web Analytics, Customer Strategy, Performance Metrics, Technology Implementation |
| Is Web Analytics the "Blush-o-Meter" We Have Been Looking For? | Blog | 2008-03-13 | 2,835 | 0 | Digital Marketing, Social Business, Web Analytics, Performance Metrics |
| Who Cares About Web Analytics ... | Blog | 2008-02-25 | 1,880 | 0 | Digital Marketing, Web Analytics |
| Web 2.0: The New Better Business Bureau | Blog | 2008-02-19 | 2,253 | 1 | Leadership, Digital Marketing, Customer Analytics, Customer Experience, Voice of Customer, Customer Loyalty, Web Analytics, Performance Metrics, Chief Customer Officer |
| RFM Is Dead. Long Live RFEM | Blog | 2007-08-27 | 3,056 | 1 | Digital Marketing, Social Business, Web Analytics |
| How To Measure Brand Equity With Web Analytics, Part 2 | Blog | 2007-08-16 | 3,649 | 1 | Digital Marketing, Web Analytics |
| How To Measure Brand Equity With Web Analytics | Blog | 2007-08-08 | 5,490 | 0 | Web Analytics |
| Hire People Who Care About Performance! | Blog | 2007-06-18 | 2,432 | 3 | Customer Analytics, Web Analytics, Performance Metrics, Employee Engagement |
| Awesome Book on Web Analytics | Blog | 2007-06-04 | 3,128 | 1 | Digital Marketing, Web Analytics, Performance Metrics |
| Do You Think "Life Time Value" Is a Metric or a Verb? | Blog | 2007-05-21 | 6,494 | 11 | Digital Marketing, Customer Analytics, Customer Experience, Customer Loyalty, Web Analytics, Performance Metrics |
| Web Analytics Are Four-Dimensional Now (Or How Many Do You See?) | Blog | 2007-05-15 | 2,796 | 3 | Customer Analytics, Customer Experience, Web Analytics, Performance Metrics |
| The Online-Offline Fusionist | Blog | 2007-05-14 | 3,354 | 0 | Advertising / Media / Public Relations, Broadcast / Communications, Business / Legal Services, Computers / Technology, Customer Analytics, Customer Experience, Enterprise Technology, Web Analytics, Financial Services, Performance Metrics, Healthcare Services, Hospitality / Entertainment, Manufacturing, Non-Profit / Associations, Printing and Publishing, Pharmaceutical, Retail Sales, Telecommunications, Transportation / Travel / Leisure, Utilities / Energy |
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