All posts by vandana_ahuja
| Title | Type |
Date |
Views | Comments | Categories |
|---|---|---|---|---|---|
| Customer Intelligence for Sales, Marketing and CRM using Blogs | Article | 2009-11-05 | 8,252 | 3 | Digital Marketing, Customer Analytics, Web Analytics |
| Blogs as Marketing Campaigns: Influencing and Mining Consumer Sentiment | Article | 2009-03-19 | 4,568 | 1 | Digital Marketing, Social Business, Customer Analytics, Customer Experience, Voice of Customer, Web Analytics |
| Blog Interactivity for Increased Brand Communication. | Blog | 2008-11-16 | 2,387 | 0 | Digital Marketing, Social Business, Customer Strategy, Chief Customer Officer |
| Improving Corporate Blog Interactivity for Increased Brand Communications | Research Report | 2008-10-30 | 11,438 | 0 | Digital Marketing |
| JIITU | Company Profile | 2008-10-30 | 3,102 | 0 | |
| A Troubled General Motors Blogs to Connect With Customers | Article | 2008-10-16 | 7,246 | 1 | Leadership, Digital Marketing, Social Business, Fast-Moving Consumer Goods, Customer Strategy, Chief Customer Officer, Transportation / Travel / Leisure |
| The Gartner Hype Cycle for Emerging Technologies, 2008 | Blog | 2008-09-21 | 4,607 | 1 | Social Business, Chief Customer Officer, Chief Information Officer, Technology Implementation |
| 162 Brands Use Social Media for Marketing | Blog | 2008-09-06 | 3,020 | 0 | Digital Marketing, Social Business, Customer Strategy |
| Corporate 2.0: Some Companies Are Catching On—and They Are Fast! | Blog | 2008-08-18 | 3,849 | 0 | Leadership, Social Business, Voice of Customer, Customer Strategy, Chief Customer Officer |
| Web 2.0 Emerges Strong in McKinsey Survey | Blog | 2008-08-08 | 2,778 | 0 | Social Business, Customer Strategy, Chief Customer Officer, Chief Information Officer, Technology Implementation |
| Emergent Social Software Platforms: Some FAQs | Blog | 2008-07-28 | 3,174 | 2 | Social Business, Chief Information Officer |
| Consumer Engagement and Technorati Authority: The Realm of Social Media | Blog | 2008-06-05 | 4,099 | 1 | Digital Marketing, Social Business, Voice of Customer, Customer Strategy, Chief Customer Officer |
| Building Loyalty the Southwest Way: Let Your Customers Drive the Discussion | Article | 2008-01-28 | 20,985 | 5 | Leadership, Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Strategy, Chief Customer Officer, Transportation / Travel / Leisure |
| People-Centricity or Customer-Centricity? | Blog | 2008-01-23 | 3,867 | 7 | Digital Marketing, Voice of Customer, Customer Loyalty, Fast-Moving Consumer Goods, Customer Strategy, Chief Customer Officer, Transportation / Travel / Leisure |
| Achieving consumer engagement and building a brand relationship through interactivity | Blog | 2008-01-13 | 2,059 | 0 | Digital Marketing, Social Business, Customer Strategy, Chief Customer Officer |
| Cocreation-Participation From Passionate Customers | Blog | 2007-12-18 | 2,491 | 0 | Digital Marketing, Voice of Customer, Chief Customer Officer |
| The CRM Forum, Mumbai, India, October 2007 | Blog | 2007-11-07 | 3,650 | 1 | Social Business, Chief Customer Officer |
| Branded Online Communities Move to Television | Blog | 2007-10-07 | 2,737 | 2 | Broadcast / Communications, Digital Marketing, Social Business |
| Consumer-Generated Media and the Dissatisfied Customer | Blog | 2007-09-11 | 2,698 | 0 | Broadcast / Communications, Social Business, Voice of Customer |
| Calculating the Marketing Value of a Social Network | Blog | 2007-09-04 | 2,159 | 2 | Digital Marketing, Social Business |
| Marketers Start To Use Social Networks as a CRM Tool | Blog | 2007-08-21 | 2,643 | 0 | Social Business, Customer Loyalty, Chief Customer Officer |
| Can Social Media Be Used by Corporates To Manage Customer Satisfaction? | Blog | 2007-08-07 | 2,138 | 0 | Leadership, Social Business, Customer Experience, Customer Strategy |
| Corporate Blogs Can Make Organizations Customer-Centric | Article | 2007-08-06 | 5,361 | 2 | Leadership, Digital Marketing, Social Business, Voice of Customer, Fast-Moving Consumer Goods, Chief Customer Officer, Transportation / Travel / Leisure |
| Building Brand Equity Through Social Media | Blog | 2007-07-31 | 7,454 | 3 | Digital Marketing, Social Business, Voice of Customer |
| The Correlation Between Consumer-Generated Media and Sales | Blog | 2007-07-19 | 2,097 | 4 | Voice of Customer |
| The Era of the Empowered Consumer: Why Do Consumers Generate Content? | Blog | 2007-07-14 | 1,886 | 0 | Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Performance Metrics, Chief Customer Officer |
| Peer Reviews and Consumer Behavior | Blog | 2007-07-06 | 4,093 | 4 | Digital Marketing, Social Business, Voice of Customer, Customer Loyalty |
| The Customer Was King, and We All Seemed To Know It | Blog | 2007-06-28 | 2,435 | 2 | Digital Marketing, Social Business, Voice of Customer, Chief Customer Officer |
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10 Steps to a Single Customer View
Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.
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