| Title | Type | Date | Views | Comments | Categories |
|---|---|---|---|---|---|
| A timeless change statement: “I’ve never seen it like this!”` | Blog | 2010-07-23 | 394 | 0 | Leadership |
| Are your key executives still scoffing at social media? | Blog | 2010-07-21 | 612 | 0 | Leadership | Digital Marketing | Social Business |
| Twitter Lists Can Help You Monitor Your Reputation | Blog | 2010-05-17 | 807 | 0 | Digital Marketing | Social Business |
| Strategic Marketing | Blog | 2010-03-09 | 1142 | 0 | Leadership | Customer Strategy | Organization Alignment |
| Building Social-Ready Organizations | Blog | 2010-02-27 | 2105 | 1 | Advertising / Media / Public Relations | Social Business | Chief Customer Officer |
| Organizational Leadership and Change in 2010 | Blog | 2010-01-11 | 1331 | 0 | Leadership |
| Social Networking Platforms are Valuable Listening Posts | Blog | 2009-10-12 | 2364 | 2 | Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Customer Strategy | Chief Customer Officer |
| Will Social Media become the Primary Line of Communication? | Blog | 2009-09-14 | 1632 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Customer Experience | Customer Process | Customer Strategy | Chief Information Officer | Chief Customer Officer |
| Make Sure Your Twitter Profile Stands Out for the Right Reason | Blog | 2009-09-07 | 1655 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Experience | Chief Customer Officer |
| Performance-Based Marketing | Blog | 2009-08-25 | 2090 | 2 | Leadership | Digital Marketing | Social Business | Customer Analytics | Performance Management | Performance Metrics | Chief Customer Officer |
| Are You Building a Social-Ready Marketing Organization? | Blog | 2009-08-11 | 2803 | 0 | Leadership | Service and Support | Digital Marketing | Social Business | Voice of Customer | Customer Experience | Customer Loyalty | Customer Process | Customer Strategy | Organization Alignment | Chief Customer Officer | Technology Implementation |
| How Companies Build Strong Competitive Advantages During a Recession | Blog | 2009-07-19 | 2198 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Contact Center | Performance Management | Organization Alignment | Chief Information Officer |
| Will Consumers Ever Pay Full Retail Price Again? | Blog | 2009-07-13 | 2206 | 2 | Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Chief Customer Officer |
| Will Less Variety Change Your Customer Experience? | Blog | 2009-06-29 | 1498 | 1 | Leadership | Sales Performance | Digital Marketing | Voice of Customer | Customer Analytics | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer |
| How to Leverage the Difference Between Shoppers and Buyers | Blog | 2009-06-27 | 2348 | 1 | Leadership | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Customer Strategy | Chief Customer Officer |
| Is Organizational Trust in Short Supply? | Blog | 2009-06-07 | 1519 | 2 | Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer |
| Pay-for-Performance Marketing in a Down Economy | Blog | 2009-05-26 | 2302 | 0 | Leadership | Sales Performance | Digital Marketing |
| Code of Business Conduct | Blog | 2009-05-24 | 966 | 3 | Leadership | Customer Experience | Customer Strategy |
| Is it Time to Bend Your Customer Loyalty Program? | Blog | 2009-05-04 | 1527 | 1 | Digital Marketing | Customer Loyalty | Customer Strategy | Chief Customer Officer |
| Generation Gaps, Marketing Media, and the Plumber | Blog | 2009-04-27 | 1142 | 1 | Leadership | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Chief Customer Officer |
| Customer Experience "Scope Creep" Creates Unprofitable Accounts | Blog | 2009-04-20 | 1672 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Analytics | Customer Experience | Performance Management | Customer Loyalty | Customer Strategy | Chief Customer Officer |
| Life Event Marketing that is Relevant, Timely and Permission Based | Blog | 2009-04-13 | 1699 | 2 | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Analytics | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer |
| SuperMedia’s SuperGuarantee Program Reduces the Customers’ Risk | Blog | 2009-04-05 | 1882 | 2 | Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Loyalty | Customer Process | Customer Strategy | Chief Customer Officer |
| Is Print Advertising Dead? | Blog | 2009-03-29 | 3249 | 3 | Digital Marketing | Customer Analytics | Customer Experience | Customer Strategy | Chief Customer Officer |
| How to Win More Business: “Shoot Before You Turn It Over” | Blog | 2009-03-16 | 1051 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Contact Center | Customer Loyalty | Customer Strategy | Chief Information Officer | Chief Customer Officer |
| Have You Started Eating Peanut Butter Again? | Blog | 2009-03-12 | 1099 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Loyalty | Chief Customer Officer |
| Are You Paying the Price of Leadership? | Blog | 2009-03-09 | 1122 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Chief Information Officer | Chief Customer Officer |
| Is “Buy American” in Your Strategic Marketing Plan? | Blog | 2009-03-05 | 1199 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Customer Loyalty | Customer Strategy | Chief Information Officer | Chief Customer Officer |
| How Relevant is “Price” in Your Marketing Mix? | Blog | 2009-03-04 | 2186 | 2 | Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Analytics | Customer Experience | Performance Management | Customer Loyalty | Customer Strategy | Chief Information Officer | Chief Customer Officer |
| How to Keep Your B2B Social Media Strategy on Track | Blog | 2009-03-02 | 1213 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Experience | Customer Strategy | Chief Information Officer | Chief Customer Officer |
| Is Bartering in Your 2009 Business Strategy? | Blog | 2009-02-19 | 1335 | 2 | Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Loyalty | Customer Process | Chief Information Officer | Chief Customer Officer |
| Leading Your Organization through Uncharted Waters | Blog | 2009-02-17 | 1113 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Organization Alignment | Chief Information Officer | Chief Customer Officer |
| Will Sharing The Customers’ Risk Become The New Customer Experience Best Practice? | Blog | 2009-02-09 | 2205 | 4 | Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Performance Management | Customer Loyalty | Performance Metrics | Chief Customer Officer |
| Is Hyundai the Only Car Company Currently Listening to the Consumer? | Blog | 2009-02-04 | 2072 | 0 | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Strategy | Chief Customer Officer |
| Tips for Improving Your B-to-B Lead Nurturing Process | Blog | 2009-01-31 | 1883 | 1 | Digital Marketing | Customer Experience | Contact Center | Customer Process | Customer Strategy | Chief Customer Officer |
| How to Build an Organization that is Agile, Adaptable, and Creative | Blog | 2009-01-27 | 1470 | 0 | Large Enterprise | Leadership | Sales Performance | Digital Marketing | Midsize Business | Small Business | Chief Customer Officer |
| How Marketing Can Help When B-To-B Sales Cycles Start To Extend | Blog | 2009-01-26 | 1025 | 0 | Large Enterprise | Leadership | Sales Performance | Midsize Business | Small Business | Customer Strategy | Chief Customer Officer |
| The CXO's First 100 Days | Blog | 2009-01-22 | 1133 | 1 | Leadership | Service and Support | Sales Performance | Digital Marketing |
| When Your Customers Are Caucusing You Need to Listen | Blog | 2009-01-20 | 987 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Chief Information Officer | Chief Customer Officer |
| How to Engage the 2009 Customer Mindset | Blog | 2009-01-19 | 2814 | 1 | Digital Marketing | Social Business | Voice of Customer | Customer Experience | Customer Strategy |
| Marketing Return on Investment and Your Tax Dollars at Work | Blog | 2009-01-09 | 933 | 0 | Leadership | Digital Marketing |
| Will Sales and Marketing Become One in 2009? | Blog | 2009-01-05 | 1308 | 5 | Leadership | Sales Performance | Digital Marketing |
| How to Reduce Your Social Media Networking Anxiety | Blog | 2008-12-24 | 1157 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Chief Information Officer | Chief Customer Officer |
| Marketing Messages in a Recession: Warmth Versus Value | Blog | 2008-12-14 | 3376 | 0 | Leadership | Digital Marketing | Customer Loyalty | Chief Customer Officer |
| Abercrombie's "Voice in the Wilderness" Discounting Strategy | Blog | 2008-12-10 | 1425 | 0 | Leadership | Sales Performance | Digital Marketing | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer | Retail Sales |
| Reporting the Marketing News From Lake Wobegon | Blog | 2008-12-03 | 1799 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Experience | Performance Management | Customer Strategy | Performance Metrics | Chief Information Officer | Chief Customer Officer |
| Bootstrapping Your Customer-Centric Marketing Strategy | Blog | 2008-12-01 | 1735 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Midsize Business | Social Business | Customer Experience | Small Business | Chief Information Officer | Chief Customer Officer |
| Do Your Brand's "Style Points" Matter in a Down Economy? | Blog | 2008-11-30 | 1056 | 0 | Digital Marketing | Customer Experience | Customer Strategy | Chief Customer Officer |
| You Can Support Headcount and Share of Voice on a Tight Budget | Article | 2008-11-28 | 2915 | 0 | Sales Performance | Digital Marketing | Customer Strategy | Chief Customer Officer |
| Kickball Draft Strategies and Nurturing Relationships | Blog | 2008-11-26 | 1579 | 0 | Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Strategy | Chief Customer Officer |
MarketPlace
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[August 19-20, Johannesburg] Learn cutting-edge CEM methods from a team of international gurus. This 2-day course applies CEM essentials, strategies and methodologies on Marketing, Sales and Services; provides a framework with relevant guiding principles and tools for designing the best experience to your customers.
Customer Experience Management (CEM) Certification Program
[Oct 5-7, Scottsdale; Nov 15-16, London] Innovate, Differentiate, Execute–Learn how from the leaders who did it. Packed with 200 templates, tools and fast affordable ideas, this 2-day workshop is your path to execution. Money Back Guarantee.
Lessons in Loyalty: How Southwest Airlines Does It - An Insider's Point of View
Southwest Airlines recognized long ago that they were in the customer service industry, they just happened to fly airplanes. They built and maintained one of the most faithful customer bases in existence today. Read this white paper to discover how to boost the level of customer loyalty in your organization.
Empower Mobile Salesforce.com Users to Close More Deals
The economy may be recovering, but is your sales force prepared to capitalize on increased demand? Learn how to empower on-the-go sales reps with innovative mobile sales tools and electronic signature solutions to increase sales productivity.
Social Media Customer Service: Show Me the Money (or the Gold)
Hundreds of millions of engaged consumers have flocked to social media sites, with companies rushing to mine this new opportunity. Learn how the winners have approached this early "gold rush" by incorporating social media in cross-channel conversations, using social media analytics and engaging customers.
Social Business Executive Summit: How to Win in the Social Economy
This virtual Summit featured thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing. View recordings and download slides from six sessions on social business strategy, customer communities, employee collaboration... and how social computing will transform marketing, sales and customer service. Recorded May 25-27, 2010. Sponsored by InsideView, Genesys, Jive, Marketo and RightNow.
Using Social Media To Enhance Your Customer Feedback Program
Traditional Voice of Customer programs rely on survey techniques. Now the Social Web provides an additional source of customer feedback data. Learn how to use social media to listen, analyze, and act on vital feedback from your customers.
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