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All content posted by alan_see

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A timeless change statement: “I’ve never seen it like this!”`Blog2010-07-233940Leadership
Are your key executives still scoffing at social media?Blog2010-07-216120Leadership | Digital Marketing | Social Business
Twitter Lists Can Help You Monitor Your ReputationBlog2010-05-178070Digital Marketing | Social Business
Strategic MarketingBlog2010-03-0911420Leadership | Customer Strategy | Organization Alignment
Building Social-Ready OrganizationsBlog2010-02-2721051Advertising / Media / Public Relations | Social Business | Chief Customer Officer
Organizational Leadership and Change in 2010Blog2010-01-1113310Leadership
Social Networking Platforms are Valuable Listening PostsBlog2009-10-1223642Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Customer Strategy | Chief Customer Officer
Will Social Media become the Primary Line of Communication?Blog2009-09-1416320Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Customer Experience | Customer Process | Customer Strategy | Chief Information Officer | Chief Customer Officer
Make Sure Your Twitter Profile Stands Out for the Right ReasonBlog2009-09-0716550Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Experience | Chief Customer Officer
Performance-Based MarketingBlog2009-08-2520902Leadership | Digital Marketing | Social Business | Customer Analytics | Performance Management | Performance Metrics | Chief Customer Officer
Are You Building a Social-Ready Marketing Organization?Blog2009-08-1128030Leadership | Service and Support | Digital Marketing | Social Business | Voice of Customer | Customer Experience | Customer Loyalty | Customer Process | Customer Strategy | Organization Alignment | Chief Customer Officer | Technology Implementation
How Companies Build Strong Competitive Advantages During a RecessionBlog2009-07-1921980Leadership | Service and Support | Sales Performance | Digital Marketing | Contact Center | Performance Management | Organization Alignment | Chief Information Officer
Will Consumers Ever Pay Full Retail Price Again?Blog2009-07-1322062Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Chief Customer Officer
Will Less Variety Change Your Customer Experience?Blog2009-06-2914981Leadership | Sales Performance | Digital Marketing | Voice of Customer | Customer Analytics | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer
How to Leverage the Difference Between Shoppers and BuyersBlog2009-06-2723481Leadership | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Customer Strategy | Chief Customer Officer
Is Organizational Trust in Short Supply?Blog2009-06-0715192Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer
Pay-for-Performance Marketing in a Down EconomyBlog2009-05-2623020Leadership | Sales Performance | Digital Marketing
Code of Business ConductBlog2009-05-249663Leadership | Customer Experience | Customer Strategy
Is it Time to Bend Your Customer Loyalty Program?Blog2009-05-0415271Digital Marketing | Customer Loyalty | Customer Strategy | Chief Customer Officer
Generation Gaps, Marketing Media, and the PlumberBlog2009-04-2711421Leadership | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Chief Customer Officer
Customer Experience "Scope Creep" Creates Unprofitable AccountsBlog2009-04-2016720Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Analytics | Customer Experience | Performance Management | Customer Loyalty | Customer Strategy | Chief Customer Officer
Life Event Marketing that is Relevant, Timely and Permission BasedBlog2009-04-1316992Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Analytics | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer
SuperMedia’s SuperGuarantee Program Reduces the Customers’ RiskBlog2009-04-0518822Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Loyalty | Customer Process | Customer Strategy | Chief Customer Officer
Is Print Advertising Dead?Blog2009-03-2932493Digital Marketing | Customer Analytics | Customer Experience | Customer Strategy | Chief Customer Officer
How to Win More Business: “Shoot Before You Turn It Over”Blog2009-03-1610510Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Contact Center | Customer Loyalty | Customer Strategy | Chief Information Officer | Chief Customer Officer
Have You Started Eating Peanut Butter Again?Blog2009-03-1210990Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Loyalty | Chief Customer Officer
Are You Paying the Price of Leadership?Blog2009-03-0911220Leadership | Service and Support | Sales Performance | Digital Marketing | Chief Information Officer | Chief Customer Officer
Is “Buy American” in Your Strategic Marketing Plan?Blog2009-03-0511990Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Analytics | Customer Experience | Customer Loyalty | Customer Strategy | Chief Information Officer | Chief Customer Officer
How Relevant is “Price” in Your Marketing Mix?Blog2009-03-0421862Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Analytics | Customer Experience | Performance Management | Customer Loyalty | Customer Strategy | Chief Information Officer | Chief Customer Officer
How to Keep Your B2B Social Media Strategy on TrackBlog2009-03-0212130Leadership | Service and Support | Sales Performance | Digital Marketing | Social Business | Voice of Customer | Customer Experience | Customer Strategy | Chief Information Officer | Chief Customer Officer
Is Bartering in Your 2009 Business Strategy?Blog2009-02-1913352Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Loyalty | Customer Process | Chief Information Officer | Chief Customer Officer
Leading Your Organization through Uncharted WatersBlog2009-02-1711130Leadership | Service and Support | Sales Performance | Digital Marketing | Organization Alignment | Chief Information Officer | Chief Customer Officer
Will Sharing The Customers’ Risk Become The New Customer Experience Best Practice?Blog2009-02-0922054Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Performance Management | Customer Loyalty | Performance Metrics | Chief Customer Officer
Is Hyundai the Only Car Company Currently Listening to the Consumer?Blog2009-02-0420720Sales Performance | Digital Marketing | Voice of Customer | Customer Experience | Customer Strategy | Chief Customer Officer
Tips for Improving Your B-to-B Lead Nurturing ProcessBlog2009-01-3118831Digital Marketing | Customer Experience | Contact Center | Customer Process | Customer Strategy | Chief Customer Officer
How to Build an Organization that is Agile, Adaptable, and CreativeBlog2009-01-2714700Large Enterprise | Leadership | Sales Performance | Digital Marketing | Midsize Business | Small Business | Chief Customer Officer
How Marketing Can Help When B-To-B Sales Cycles Start To ExtendBlog2009-01-2610250Large Enterprise | Leadership | Sales Performance | Midsize Business | Small Business | Customer Strategy | Chief Customer Officer
The CXO's First 100 DaysBlog2009-01-2211331Leadership | Service and Support | Sales Performance | Digital Marketing
When Your Customers Are Caucusing You Need to ListenBlog2009-01-209870Leadership | Service and Support | Sales Performance | Digital Marketing | Voice of Customer | Chief Information Officer | Chief Customer Officer
How to Engage the 2009 Customer MindsetBlog2009-01-1928141Digital Marketing | Social Business | Voice of Customer | Customer Experience | Customer Strategy
Marketing Return on Investment and Your Tax Dollars at WorkBlog2009-01-099330Leadership | Digital Marketing
Will Sales and Marketing Become One in 2009?Blog2009-01-0513085Leadership | Sales Performance | Digital Marketing
How to Reduce Your Social Media Networking AnxietyBlog2008-12-2411570Leadership | Service and Support | Sales Performance | Digital Marketing | Chief Information Officer | Chief Customer Officer
Marketing Messages in a Recession: Warmth Versus ValueBlog2008-12-1433760Leadership | Digital Marketing | Customer Loyalty | Chief Customer Officer
Abercrombie's "Voice in the Wilderness" Discounting StrategyBlog2008-12-1014250Leadership | Sales Performance | Digital Marketing | Customer Experience | Customer Loyalty | Customer Strategy | Chief Customer Officer | Retail Sales
Reporting the Marketing News From Lake WobegonBlog2008-12-0317990Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Experience | Performance Management | Customer Strategy | Performance Metrics | Chief Information Officer | Chief Customer Officer
Bootstrapping Your Customer-Centric Marketing StrategyBlog2008-12-0117350Leadership | Service and Support | Sales Performance | Digital Marketing | Midsize Business | Social Business | Customer Experience | Small Business | Chief Information Officer | Chief Customer Officer
Do Your Brand's "Style Points" Matter in a Down Economy?Blog2008-11-3010560Digital Marketing | Customer Experience | Customer Strategy | Chief Customer Officer
You Can Support Headcount and Share of Voice on a Tight BudgetArticle2008-11-2829150Sales Performance | Digital Marketing | Customer Strategy | Chief Customer Officer
Kickball Draft Strategies and Nurturing RelationshipsBlog2008-11-2615790Leadership | Service and Support | Sales Performance | Digital Marketing | Customer Strategy | Chief Customer Officer

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Lessons in Loyalty: How Southwest Airlines Does It - An Insider's Point of View

Southwest Airlines recognized long ago that they were in the customer service industry, they just happened to fly airplanes. They built and maintained one of the most faithful customer bases in existence today. Read this white paper to discover how to boost the level of customer loyalty in your organization.

Empower Mobile Salesforce.com Users to Close More Deals

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Social Media Customer Service: Show Me the Money (or the Gold)

Hundreds of millions of engaged consumers have flocked to social media sites, with companies rushing to mine this new opportunity. Learn how the winners have approached this early "gold rush" by incorporating social media in cross-channel conversations, using social media analytics and engaging customers.

Social Business Executive Summit: How to Win in the Social Economy

This virtual Summit featured thought leaders in Social CRM, Enterprise 2.0 and Social Media Marketing. View recordings and download slides from six sessions on social business strategy, customer communities, employee collaboration... and how social computing will transform marketing, sales and customer service. Recorded May 25-27, 2010. Sponsored by InsideView, Genesys, Jive, Marketo and RightNow.

Using Social Media To Enhance Your Customer Feedback Program

Traditional Voice of Customer programs rely on survey techniques. Now the Social Web provides an additional source of customer feedback data. Learn how to use social media to listen, analyze, and act on vital feedback from your customers.

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