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 <title>Your loyalty is not worth what we said it was: the pitfalls of devaluing customer loyalty points</title>
 <link>http://www.customerthink.com/blog/your_loyalty_is_not_worth_what_we_said_it_was_the_pitfalls_of_devaluing_customer_loyalty_points</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/your_loyalty_is_not_worth_what_we_said_it_was_the_pitfalls_of_devaluing_customer_loyalty_points#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/large_bu">Large Enterprise</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/medium_b">Midsize Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/18">Experience and Process Design</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Mon, 14 Dec 2009 14:30:10 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
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<item>
 <title>Dangers of Dumbing Down Customer Research</title>
 <link>http://www.customerthink.com/article/dangers_of_dumbing_down_customer_research</link>
 <description></description>
 <comments>http://www.customerthink.com/article/dangers_of_dumbing_down_customer_research#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <pubDate>Fri, 06 Nov 2009 00:00:00 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
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<item>
 <title>Capitalizing on Customer (In)experience</title>
 <link>http://www.customerthink.com/article/capitalizing_on_customer_inexperience</link>
 <description></description>
 <comments>http://www.customerthink.com/article/capitalizing_on_customer_inexperience#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Fri, 17 Jul 2009 00:00:00 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
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<item>
 <title>Will Hummer and Saturn Ever be the Same?  What a Global Recession Does to Brand Management</title>
 <link>http://www.customerthink.com/blog/will_hummer_and_saturn_ever_be_the_same_what_a_global_recession_does_to_brand_management</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/will_hummer_and_saturn_ever_be_the_same_what_a_global_recession_does_to_brand_management#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/large_bu">Large Enterprise</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/medium_b">Midsize Business</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
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 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <pubDate>Mon, 08 Jun 2009 09:37:44 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
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 <title>Stop Cutting Prices! Retain Customers with Four Types of Experiential Value</title>
 <link>http://www.customerthink.com/article/retain_customers_with_four_types_experiential_value</link>
 <description></description>
 <comments>http://www.customerthink.com/article/retain_customers_with_four_types_experiential_value#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
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 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/5">Contact Center</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/93">Customer Management Education</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/18">Experience and Process Design</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/manufact">Manufacturing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/non_prof">Non-Profit / Associations</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Fri, 24 Apr 2009 12:00:00 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
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<item>
 <title>Customer Experience: More Important Than Ever in Tough Times</title>
 <link>http://www.customerthink.com/article/customer_experience_importance_tough_times</link>
 <description></description>
 <comments>http://www.customerthink.com/article/customer_experience_importance_tough_times#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Mon, 22 Dec 2008 13:22:54 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
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<item>
 <title>In the Midst of a Global Economic Crisis, It&#039;s Still All About Service</title>
 <link>http://www.customerthink.com/blog/global_economic_crisis_all_about_service</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/global_economic_crisis_all_about_service#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Mon, 15 Dec 2008 09:17:56 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">206766 at http://www.customerthink.com</guid>
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<item>
 <title>Does Customer-Centricity Have to Be a Victim of the Economic Downturn?</title>
 <link>http://www.customerthink.com/blog/customer_centricity_victim_economic_downturn</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/customer_centricity_victim_economic_downturn#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/medium_b">Midsize Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <pubDate>Wed, 03 Dec 2008 11:32:32 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">206076 at http://www.customerthink.com</guid>
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<item>
 <title>Let&#039;s Talk About How We Create REAL Customer Loyalty</title>
 <link>http://www.customerthink.com/blog/how_create_real_customer_loyalty</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/how_create_real_customer_loyalty#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Tue, 07 Oct 2008 15:04:27 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">203504 at http://www.customerthink.com</guid>
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<item>
 <title>Get Out of Your Comfort Zone to Measure What Matters to Customers</title>
 <link>http://www.customerthink.com/article/performance_comfort_zone_measure_matters</link>
 <description></description>
 <comments>http://www.customerthink.com/article/performance_comfort_zone_measure_matters#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Fri, 26 Sep 2008 05:05:00 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">203050 at http://www.customerthink.com</guid>
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<item>
 <title>Shallow Thinking Ensures That We Get the Kind of Customer Research We Deserve</title>
 <link>http://www.customerthink.com/blog/shallow_thinking_customer_research_deserve</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/shallow_thinking_customer_research_deserve#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Tue, 02 Sep 2008 20:50:55 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">202157 at http://www.customerthink.com</guid>
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<item>
 <title>Can Starbucks Still Be a &quot;Third Place&quot; When Customers Drive Through?</title>
 <link>http://www.customerthink.com/blog/starbucks_third_place_customers_drive_through</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/starbucks_third_place_customers_drive_through#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/medium_b">Midsize Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Wed, 06 Aug 2008 02:15:22 -0500</pubDate>
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 <title>Don&#039;t Just Hand Over Research to Joe in IT; the DIY Age Demands a Lot More Finesse</title>
 <link>http://www.customerthink.com/blog/impact_technology_practice_customer_research</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/impact_technology_practice_customer_research#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/medium_b">Midsize Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/educatio">Education</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <pubDate>Tue, 08 Jul 2008 12:36:51 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
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</item>
<item>
 <title>You&#039;re Not Customer-Centric Just Because You Say You Are</title>
 <link>http://www.customerthink.com/blog/customer_centric_because_say_you_are</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/customer_centric_because_say_you_are#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/large_bu">Large Enterprise</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Tue, 03 Jun 2008 10:10:21 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">197999 at http://www.customerthink.com</guid>
</item>
<item>
 <title>In Defense of Airline Employees</title>
 <link>http://www.customerthink.com/blog/defense_airline_employees</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/defense_airline_employees#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Wed, 14 May 2008 06:52:39 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3619 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Offshoring of Call Centers May Have Negative Brand Repercussions</title>
 <link>http://www.customerthink.com/blog/offshoring_call_centers_negative_brand</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/offshoring_call_centers_negative_brand#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/5">Contact Center</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Sun, 04 May 2008 19:43:42 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3553 at http://www.customerthink.com</guid>
</item>
<item>
 <title>The CEO Also Has to Be the Customer Experience Officer</title>
 <link>http://www.customerthink.com/article/ceo_also_customer_experience_officer</link>
 <description></description>
 <comments>http://www.customerthink.com/article/ceo_also_customer_experience_officer#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Mon, 21 Apr 2008 07:59:00 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3470 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Please, Sir, May I Have a 10?: The Sad State of Customer Satisfaction &quot;Research&quot;</title>
 <link>http://www.customerthink.com/blog/may_i_have_10_customer_satisfaction</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/may_i_have_10_customer_satisfaction#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Mon, 14 Apr 2008 20:30:19 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3458 at http://www.customerthink.com</guid>
</item>
<item>
 <title>It Was Not the Branded Customer Experience British Airways Intended</title>
 <link>http://www.customerthink.com/article/not_branded_customer_experience_ba</link>
 <description></description>
 <comments>http://www.customerthink.com/article/not_branded_customer_experience_ba#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Mon, 14 Apr 2008 07:59:00 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3436 at http://www.customerthink.com</guid>
</item>
<item>
 <title>How Promotional Pricing Can Get You in Trouble With Your Most Loyal Customers</title>
 <link>http://www.customerthink.com/blog/promotional_pricing_trouble_loyal_customers</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/promotional_pricing_trouble_loyal_customers#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Wed, 02 Apr 2008 05:03:58 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3378 at http://www.customerthink.com</guid>
</item>
<item>
 <title>The TRIPPING Point: How To Avoid Relationship-Ending Moves</title>
 <link>http://www.customerthink.com/blog/tripping_point_avoid_relationship_ending_moves</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/tripping_point_avoid_relationship_ending_moves#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/93">Customer Management Education</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Sun, 16 Mar 2008 08:06:11 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3262 at http://www.customerthink.com</guid>
</item>
<item>
 <title>That&#039;s All Very Well and Good, But I&#039;ve Got a Business To Run Here</title>
 <link>http://www.customerthink.com/blog/all_well_good_but_got_business</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/all_well_good_but_got_business#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <pubDate>Thu, 06 Mar 2008 16:00:54 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3213 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Tap Into a Wealth of Information: Put Your Employees on Advisory Councils</title>
 <link>http://www.customerthink.com/article/put_your_employees_advisory_councils</link>
 <description></description>
 <comments>http://www.customerthink.com/article/put_your_employees_advisory_councils#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Mon, 11 Feb 2008 08:00:00 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3006 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Now, Let&#039;s Talk About the Employee Experience</title>
 <link>http://www.customerthink.com/blog/now_lets_talk_about_employee_experience</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/now_lets_talk_about_employee_experience#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/5">Contact Center</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Tue, 05 Feb 2008 18:44:23 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">3001 at http://www.customerthink.com</guid>
</item>
<item>
 <title>What Are They REALLY Doing on Facebook and Why Should You Care?</title>
 <link>http://www.customerthink.com/blog/what_are_they_really_doing_facebook</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/what_are_they_really_doing_facebook#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/92">Social Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/42">Enterprise Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <pubDate>Wed, 09 Jan 2008 16:29:38 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2869 at http://www.customerthink.com</guid>
</item>
<item>
 <title>The Customer Service Bar Is Actually Lower Than You Think</title>
 <link>http://www.customerthink.com/blog/customer_service_bar_actually_lower_you_think</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/customer_service_bar_actually_lower_you_think#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Fri, 21 Dec 2007 12:30:55 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2793 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Let Employees Depart From the Script and Sort Out Customer Problems</title>
 <link>http://www.customerthink.com/blog/let_employees_depart_script_and_sort_out_cust</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/let_employees_depart_script_and_sort_out_cust#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/5">Contact Center</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Tue, 18 Dec 2007 10:38:35 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2782 at http://www.customerthink.com</guid>
</item>
<item>
 <title>What Are They Really Telling Us When They Say Service Stinks?</title>
 <link>http://www.customerthink.com/article/what_really_telling_us_service_stinks</link>
 <description></description>
 <comments>http://www.customerthink.com/article/what_really_telling_us_service_stinks#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <pubDate>Mon, 10 Dec 2007 08:00:00 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2710 at http://www.customerthink.com</guid>
</item>
<item>
 <title>If You Really Want To Know What Your Customers Are Saying, Start With Your Employees</title>
 <link>http://www.customerthink.com/blog/want_know_your_customers_ask_employees</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/want_know_your_customers_ask_employees#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Fri, 16 Nov 2007 11:52:29 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2604 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Where Does Customer Research Fit in Your Customer Strategy?</title>
 <link>http://www.customerthink.com/blog/customer_research_fit_strategy</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/customer_research_fit_strategy#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Tue, 23 Oct 2007 07:14:20 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2479 at http://www.customerthink.com</guid>
</item>
<item>
 <title>So, Are You a &quot;Best Supplier&quot; to Your B2B Customers?</title>
 <link>http://www.customerthink.com/blog/are_you_best_supplier_your_b2b_customers</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/are_you_best_supplier_your_b2b_customers#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/wholesal">Wholesale Distribution</category>
 <pubDate>Fri, 21 Sep 2007 16:54:10 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2294 at http://www.customerthink.com</guid>
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<item>
 <title>The Small Wow! Simple Surprises Can Delight Customers</title>
 <link>http://www.customerthink.com/article/small_wow_simple_surprises_delight_customers</link>
 <description></description>
 <comments>http://www.customerthink.com/article/small_wow_simple_surprises_delight_customers#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Tue, 04 Sep 2007 07:59:00 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2142 at http://www.customerthink.com</guid>
</item>
<item>
 <title>There&#039;s Customer-Centric, and Then There&#039;s Customer-Centric</title>
 <link>http://www.customerthink.com/blog/customer_centric_and_customer_centric</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/customer_centric_and_customer_centric#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <pubDate>Mon, 27 Aug 2007 18:49:17 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2132 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Customers Really Don&#039;t know What To Expect: Why Asking About Customer Expectations Is Often Not Helpful</title>
 <link>http://www.customerthink.com/blog/customers_dont_know_what_to_expect</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/customers_dont_know_what_to_expect#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <pubDate>Sat, 11 Aug 2007 19:59:27 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">2037 at http://www.customerthink.com</guid>
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<item>
 <title>Think About &quot;Fit.&quot; It Will Build Relationships</title>
 <link>http://www.customerthink.com/blog/think_about_fit_it_will_build_relationships</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/think_about_fit_it_will_build_relationships#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Thu, 26 Jul 2007 18:37:28 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1944 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Best Practices Aren&#039;t Necessarily Best for Your Business</title>
 <link>http://www.customerthink.com/blog/best_practices_arent_necessarily_best</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/best_practices_arent_necessarily_best#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Thu, 12 Jul 2007 07:05:34 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1849 at http://www.customerthink.com</guid>
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<item>
 <title>FISH: Why We Reward Short-Term Performance and Ignore Relationship Building</title>
 <link>http://www.customerthink.com/blog/fish_why_we_reward_short_term_performance</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/fish_why_we_reward_short_term_performance#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/93">Customer Management Education</category>
 <pubDate>Mon, 02 Jul 2007 08:40:33 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1797 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Breaking News: Loyalty Programs Don&#039;t Lead to Loyalty.  Duh!</title>
 <link>http://www.customerthink.com/blog/loyalty_programs_dont_lead_to_loyalty</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/loyalty_programs_dont_lead_to_loyalty#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Mon, 25 Jun 2007 09:06:18 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1750 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Why You Can&#039;t Script a Customer Experience</title>
 <link>http://www.customerthink.com/blog/why_you_cant_script_customer_experience</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/why_you_cant_script_customer_experience#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/5">Contact Center</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Fri, 15 Jun 2007 09:18:20 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1620 at http://www.customerthink.com</guid>
</item>
<item>
 <title>A Relationship-Ending Move</title>
 <link>http://www.customerthink.com/blog/a_relationship_ending_move</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/a_relationship_ending_move#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Fri, 08 Jun 2007 19:25:15 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1457 at http://www.customerthink.com</guid>
</item>
<item>
 <title>The Dangers of a Database View of the Customer</title>
 <link>http://www.customerthink.com/blog/dangers_of_database_view_of_customer</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/dangers_of_database_view_of_customer#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/42">Enterprise Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <pubDate>Wed, 30 May 2007 20:22:57 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1366 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Becoming a Third Place</title>
 <link>http://www.customerthink.com/blog/becoming_a_third_place</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/becoming_a_third_place#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <pubDate>Wed, 16 May 2007 11:10:10 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1282 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Thinking Outside the Batter&#039;s Box</title>
 <link>http://www.customerthink.com/blog/thinking_outside_the_batters_box</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/thinking_outside_the_batters_box#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/broadcas">Broadcast / Communications</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <pubDate>Fri, 11 May 2007 10:09:53 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">1250 at http://www.customerthink.com</guid>
</item>
<item>
 <title>The Flip Side of Customer Loyalty: The Case of the Demanding Customer</title>
 <link>http://www.customerthink.com/blog/flip_side_customer_loyalty_demanding_customer</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/flip_side_customer_loyalty_demanding_customer#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Mon, 19 Mar 2007 13:37:15 -0500</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">944 at http://www.customerthink.com</guid>
</item>
<item>
 <title>True Insight Means Approaching Your Customers Differently</title>
 <link>http://www.customerthink.com/article/true_insight_approach_customers_differently</link>
 <description></description>
 <comments>http://www.customerthink.com/article/true_insight_approach_customers_differently#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <pubDate>Mon, 05 Mar 2007 08:00:00 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">852 at http://www.customerthink.com</guid>
</item>
<item>
 <title>A Refreshing Approach</title>
 <link>http://www.customerthink.com/blog/refreshing_approach_break_it_have_tea</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/refreshing_approach_break_it_have_tea#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Sun, 25 Feb 2007 09:31:41 -0600</pubDate>
 <dc:creator>jim_barnes</dc:creator>
 <guid isPermaLink="false">828 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Why Is She Buying This?</title>
 <link>http://www.customerthink.com/article/why_is_she_buying_this</link>
 <description></description>
 <comments>http://www.customerthink.com/article/why_is_she_buying_this#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
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 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
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