All posts by smitda

Title	Type	Date	Views	Comments	Categories
Loyalty Cards: Are You Better Off?	Blog	2011-07-19	968	0	Customer Loyalty, Retail Sales
Marketing 2.0: The New Reality	Blog	2011-05-26	1,829	0	Leadership, Digital Marketing, Enterprise Technology, Innovation
Facebook: It’s not an email killer	Blog	2010-12-05	3,153	0	Digital Marketing, Social Business
What Does It Mean When a Customer Stops Buying Pasta Sauce?: EBM Sparks Up Direct Marketing	Article	2008-07-07	4,570	2	Digital Marketing, Customer Analytics, Customer Strategy, Chief Customer Officer, Chief Information Officer, Technology Implementation, Retail Sales
Event-Based Marketing Helps Banks Pinpoint and Benefit From Changes in Customer Behavior	Article	2008-05-05	13,768	3	Digital Marketing, Customer Analytics, Customer Loyalty, Customer Strategy, Financial Services, Chief Customer Officer, Chief Information Officer, Customer Information Architecture, Employee Engagement

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.