All posts by jburns

Title	Type	Date	Views	Comments	Categories
Selling to On-Demand Buyers	Blog	2012-04-26	650	1	Sales Performance, Digital Marketing
Ready or Not, Here's Your Content Challenge	Blog	2011-09-24	488	0	Digital Marketing
Content Publishing vs. Traditional "Point Production" Process	Blog	2011-09-13	590	0	Digital Marketing
Content Governance in the Content Marketing Era	Blog	2011-07-20	830	0	Digital Marketing
Content Marketing - A Personal Experience	Blog	2011-05-29	1,346	0	Sales Performance, Customer Experience
Customer Interviews for Marketing and Selling Content	Blog	2011-04-01	1,337	0	Sales Performance
What "Job" Do You Want Content to Do?	Blog	2011-03-08	819	0	Digital Marketing, Innovation
Are You Communicating Synchronously in an Asynchronous World?	Blog	2011-03-07	1,189	0	Sales Performance
Why Create Content Like a Publisher?	Blog	2011-02-22	1,236	0	Sales Performance, Digital Marketing
Lead Nurturing and the Inside Sales / Telesales Role	Blog	2011-02-01	892	1	Sales Performance
Content Marketing Principles and Practices	Blog	2011-01-30	1,521	0	Digital Marketing
Another Case for Marketing and Sales Collaboration	Blog	2011-01-10	1,146	0	Sales Performance, Digital Marketing
Reflections on Sales Call Preparation Checklist	Blog	2011-01-06	1,347	0	Sales Performance
Additional Thoughts on 10 Rainmaker Principles	Blog	2011-01-04	960	0	Sales Performance
Content and Social Media Marketing Predictions for 2011	Blog	2011-01-01	1,077	0	Sales Performance, Digital Marketing
New B2B Marketing and Selling Truisms	Blog	2010-11-18	1,484	6	Sales Performance, Digital Marketing
10 Reasons Virtual Shows Fall Short	Blog	2010-06-19	1,071	0	Sales Performance
Content Strategy Begins With Purpose	Blog	2010-06-07	2,452	0	Digital Marketing
Keeping PowerPoint in Perspective	Blog	2010-06-06	1,069	0	Sales Performance
Beyond Random Content -- 4 Steps to Thought Leadership	On-Demand Webcast	2010-06-06	13,937	0	Digital Marketing, Customer Experience
Focus on the Conversation	Blog	2010-06-06	961	0	Sales Performance, Customer Experience
Is Your B2B Marketing Helping or Undermining Your Sales Organization?	Blog	2008-11-11	1,687	0	Sales Performance, Digital Marketing, Chief Customer Officer, Employee Engagement
Sales Coaching and Benchmarking -- Give Your Team an Edge	On-Demand Webcast	2008-11-10	15,665	0	Sales Performance, Digital Marketing, Performance Management
Avitage	Company Profile	2008-11-10	6,039	0
The Mindset for an Anemic Business Climate	Blog	2008-11-10	1,551	0	Sales Performance, Customer Strategy, Chief Customer Officer

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.