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 <title>All content posted by scott_santucci</title>
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<item>
 <title>How do you define the costs to support a sales force?</title>
 <link>http://www.customerthink.com/forum/how_do_you_define_costs_support_sales_force</link>
 <description></description>
 <comments>http://www.customerthink.com/forum/how_do_you_define_costs_support_sales_force#comments</comments>
 <category domain="http://www.customerthink.com/taxonomy/term/76">Industry: High-Tech Products and Systems</category>
 <pubDate>Mon, 26 Jan 2009 10:49:01 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
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<item>
 <title>Sales Enablement Is Strategic and Cross-Functional, so Says Panel</title>
 <link>http://www.customerthink.com/blog/sales_enablement_strategic_cross_functional</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/sales_enablement_strategic_cross_functional#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Tue, 16 Sep 2008 07:25:35 -0500</pubDate>
 <dc:creator>scott_santucci</dc:creator>
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<item>
 <title>Sales Enablement or the Rise of C-Rate Consultants?</title>
 <link>http://www.customerthink.com/blog/sales_enablement_rise_c_rate_consultants</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/sales_enablement_rise_c_rate_consultants#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Fri, 27 Jun 2008 19:38:21 -0500</pubDate>
 <dc:creator>scott_santucci</dc:creator>
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<item>
 <title>Manufacture Customer Insight: Industrial Revolution Principles for Today&#039;s Information Age</title>
 <link>http://www.customerthink.com/blog/manufacture_customer_insight</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/manufacture_customer_insight#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/18">Experience and Process Design</category>
 <pubDate>Fri, 25 Jan 2008 11:47:27 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2947 at http://www.customerthink.com</guid>
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<item>
 <title>Consultative Selling May Lead to Fewer Sales and Unhappy Customers</title>
 <link>http://www.customerthink.com/blog/consult_selling_fewer_sales_unhappy_customers</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/consult_selling_fewer_sales_unhappy_customers#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/agricult">Agriculture / Construction</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/broadcas">Broadcast / Communications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/governme">Government / Public Sector</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/non_prof">Non-Profit / Associations</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/printing">Printing and Publishing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/utilitie">Utilities / Energy</category>
 <pubDate>Mon, 14 Jan 2008 19:05:18 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
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<item>
 <title>What Do You Say When the CEO Asks, &quot;What Did I Get for My CRM Investment?&quot;</title>
 <link>http://www.customerthink.com/blog/when_ceo_asks_crm_investment</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/when_ceo_asks_crm_investment#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/agricult">Agriculture / Construction</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/governme">Government / Public Sector</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/93">Customer Management Education</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/manufact">Manufacturing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/printing">Printing and Publishing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/utilitie">Utilities / Energy</category>
 <pubDate>Fri, 11 Jan 2008 04:20:36 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2876 at http://www.customerthink.com</guid>
</item>
<item>
 <title>A “Pattoned” Formula for Executing a Customer-Centric Business Strategy</title>
 <link>http://www.customerthink.com/blog/pattoned_formula_customer_centric_strategy</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/pattoned_formula_customer_centric_strategy#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/agricult">Agriculture / Construction</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/broadcas">Broadcast / Communications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/educatio">Education</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/governme">Government / Public Sector</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/93">Customer Management Education</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/printing">Printing and Publishing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/utilitie">Utilities / Energy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/wholesal">Wholesale Distribution</category>
 <pubDate>Wed, 02 Jan 2008 12:35:35 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2821 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Sales and Marketing Alignment:  Why Should You Care?</title>
 <link>http://www.customerthink.com/blog/sales_marketing_alignment_why_care</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/sales_marketing_alignment_why_care#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/agricult">Agriculture / Construction</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/broadcas">Broadcast / Communications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/educatio">Education</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/fast_mov">Fast-Moving Consumer Goods</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/governme">Government / Public Sector</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/manufact">Manufacturing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/non_prof">Non-Profit / Associations</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/printing">Printing and Publishing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/utilitie">Utilities / Energy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/wholesal">Wholesale Distribution</category>
 <pubDate>Fri, 21 Dec 2007 08:54:27 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2790 at http://www.customerthink.com</guid>
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<item>
 <title>Do Your Value Propositions &quot;Go to 11&quot;?: The Rise of Customer-Centric Messaging</title>
 <link>http://www.customerthink.com/blog/do_your_value_propositions_go_11</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/do_your_value_propositions_go_11#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/agricult">Agriculture / Construction</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/broadcas">Broadcast / Communications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/educatio">Education</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/governme">Government / Public Sector</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/hospital">Hospitality / Entertainment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/printing">Printing and Publishing</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/utilitie">Utilities / Energy</category>
 <pubDate>Wed, 19 Dec 2007 12:53:51 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2784 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Seven Irrefutable Laws of Customer-Centricity</title>
 <link>http://www.customerthink.com/blog/seven_irrefutable_laws_customer_centricity</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/seven_irrefutable_laws_customer_centricity#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/broadcas">Broadcast / Communications</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <pubDate>Fri, 14 Dec 2007 12:34:08 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2760 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Are Your Salespeople Stupid?</title>
 <link>http://www.customerthink.com/blog/are_your_sales_people_stupid</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/are_your_sales_people_stupid#comments</comments>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/advertis">Advertising / Media / Public Relations</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/business">Business / Legal Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/healthca">Healthcare Services</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/18">Experience and Process Design</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <pubDate>Tue, 11 Dec 2007 11:20:53 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2730 at http://www.customerthink.com</guid>
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<item>
 <title>A Quest for Vision: Structure Ahead of the RFP?</title>
 <link>http://www.customerthink.com/blog/quest_vision_structure_ahead_rfp</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/quest_vision_structure_ahead_rfp#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/computer">Computers / Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <pubDate>Fri, 07 Dec 2007 18:39:41 -0600</pubDate>
 <dc:creator>scott_santucci</dc:creator>
 <guid isPermaLink="false">2718 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Value Is as Value Does: How a Fortune 100 Pharmaceutical Company Calculates Value</title>
 <link>http://www.customerthink.com/article/how_fortune_100_pharm_calculates_value</link>
 <description></description>
 <comments>http://www.customerthink.com/article/how_fortune_100_pharm_calculates_value#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <pubDate>Mon, 02 Apr 2007 07:59:00 -0500</pubDate>
 <dc:creator>scott_santucci</dc:creator>
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 <title>It&#039;s the Conversation, Stupid. People Buy From People</title>
 <link>http://www.customerthink.com/article/people_buy_from_people</link>
 <description></description>
 <comments>http://www.customerthink.com/article/people_buy_from_people#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/sales_mana">Sales Performance</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <pubDate>Mon, 11 Sep 2006 00:00:00 -0500</pubDate>
 <dc:creator>scott_santucci</dc:creator>
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