All posts by steve_woods

Title	Type	Date	Views	Comments	Categories
Pulling the Right Levers to Optimize Topline Growth: Inside Scoop with Eloqua CTO Steve Woods	Interview	2012-05-20	1,168	0	Sales Performance, Digital Marketing, Enterprise Technology, Customer Process, Performance Metrics
Social Media and Revenue	Blog	2011-12-05	599	0	Digital Marketing, Social Business
Bored to 3.4 Billion Tears	Blog	2011-12-05	1,002	1	Enterprise Technology
5 Ways Social Media Can Drive Revenue	Blog	2011-10-26	1,561	0	Digital Marketing, Social Business
Revenue Performance Management: Align Marketing and Sales to Optimize Top-Line Growth	Article	2011-01-25	5,406	2	Leadership, Sales Performance, Digital Marketing
Virgin America tackles cross-identity marketing	Blog	2011-01-03	1,699	0	Social Business, Customer Experience
Can Marketing Really be a Revenue Engine?	Blog	2010-12-20	1,022	0	Digital Marketing
The Changing Dimensions of Lead Flow	Blog	2010-11-16	934	0	Digital Marketing
5 Things You Shouldn’t Expect from Marketing Automation	Blog	2010-11-10	1,721	0	Digital Marketing
Sales Handoff and the Net Quality Score	Blog	2010-10-19	1,578	0	Sales Performance, Digital Marketing
How a 99¢ iTunes Download Can Change the B2B Software Industry	Blog	2010-10-12	1,767	0	Digital Marketing
Marketing Dashboard: Passive Discovery	Blog	2010-10-05	1,325	0	Social Business
Building Benchmarks - 3 Main Approaches	Blog	2010-10-01	1,522	0	Digital Marketing
Who and What Do We Trust?	Blog	2010-09-14	1,149	0	Sales Performance, Social Business
5 things to do to get ready for coming communication shift	Blog	2010-09-07	1,116	0	Sales Performance
Measuring the Unmeasurable: Influencers	Blog	2010-08-31	2,056	0	Social Business
Brand Choice: “vision of perfection” or “perfect visibility”	Blog	2010-08-24	1,152	0	Social Business
Text “WhoCares?” to 66863	Blog	2010-08-17	1,157	0	Social Business
The Sales Team as a Content Testing Crucible	Blog	2010-08-10	1,002	0	Sales Performance
Buyer Roles, Buying Stages, and Perception Challenges	Blog	2010-08-06	2,551	3	Digital Marketing
The Results: Is B2B Content "Likeable"	Blog	2010-07-30	1,205	2	Digital Marketing, Social Business
Sell More by Reading Your Prospect's "Digital Body Language"	Interview	2009-03-24	7,769	0	Sales Performance, Digital Marketing, Customer Analytics, Voice of Customer, Web Analytics
Why "Do Not Track" Is Bad for the Consumer and Not the Same Thing as "Do Not Call"	Blog	2008-01-08	1,956	0	Digital Marketing

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.