All posts by ychange

Title	Type	Date	Views	Comments	Categories
8 Social Media Tactics To Find And Understand Your Favorite Customer	Blog	2012-05-21	456	0	Social Business
Yelp And Your Small Business	Blog	2012-05-07	504	0	Social Business, Small Business
StumbleUpon And Your Small Business	Blog	2012-05-01	291	0	Social Business, Small Business
Making Pinterest Work For Your Small Business	Blog	2012-04-25	650	0	Social Business, Small Business
LinkedIn And Your Small Business	Blog	2012-04-17	439	0	Social Business, Small Business
Twitter Is A Must For Your Small Business	Blog	2012-04-11	394	2	Social Business, Small Business
Facebook Is A Must For Your Small Business	Blog	2012-04-05	409	0	Social Business, Small Business
10 Concepts To Help You Uniquely Define Your Favorite Customer	Blog	2012-04-05	406	0	Customer Strategy
Social Media is a Must in Today’s Small Business	Blog	2012-03-30	611	0	Social Business, Small Business
3 Social Media Sites Your Small Business Must Utilize	Blog	2012-03-22	526	2	Social Business, Small Business
The Case for Humor In Small Business	Blog	2012-03-06	618	0	Customer Experience
10 Concepts You Need to Succeed As CEO	Blog	2012-02-16	413	0	Leadership
12 Pointers To Becoming a Successful Entrepreneur	Blog	2012-02-09	666	0	Leadership
Defining Cloud Computing	Blog	2011-11-08	834	0	Enterprise Technology
20 Man Made Disasters That Can Bring Your Small Business To A Halt	Blog	2011-09-06	915	0	Small Business
In Response to “Why There is No Social Media Scorecard”	Blog	2011-08-12	1,032	0	Social Business
4 Step Process For Growing Your Small Business	Blog	2011-07-28	695	0	Small Business
10 Step Process For Starting Up A New Business	Blog	2011-07-14	794	0	Leadership
10 Roadblocks To Running A Successful Small Business	Blog	2011-07-01	1,480	0	Leadership, Social Business, Customer Experience, Customer Loyalty, Small Business
The Sapphire Hotel – An Ode To Customer-Driven Marketing	Blog	2011-06-20	922	0	Leadership, Social Business, Customer Experience, Customer Loyalty
Test Your Business Idea with Real Customers Before Launching Your Small Business	Blog	2011-06-14	815	0	Leadership, Social Business, Customer Experience, Customer Loyalty
A Winning Customer-driven Growth Strategy for Small Businesses	Blog	2011-05-31	1,136	0	Leadership, Social Business, Customer Experience, Customer Loyalty
4 Post-Doomsday Tips To Clean Up Your Small Business	Blog	2011-05-23	1,016	0	Leadership, Digital Marketing, Social Business, Customer Experience, Customer Loyalty
Company Website or Social Media?	Blog	2011-05-13	1,076	0	Leadership, Social Business, Customer Experience, Customer Loyalty
Use Video To Communicate Your Small Business Marketing Message	Blog	2011-05-12	962	0	Digital Marketing, Innovation
5 Points To Ponder If You Want To Be An Entrepreneur	Blog	2011-05-10	1,040	0	Leadership
Shopping At A Large Electronics Chain Feels Like Shopping For A Car At A Dealership	Blog	2011-04-29	1,301	1	Customer Experience
Customer-Driven Marketing Equates To Lady Gaga – “E-Nuff” said.	Blog	2011-04-25	1,220	0	Leadership, Social Business, Customer Experience, Customer Loyalty
Top Five Qualities of a Great Solution	Blog	2011-04-18	936	0	Leadership, Sales Performance, Customer Strategy
7 Ways To Make Your Small Business Web Site Behave Like Facebook	Blog	2011-04-13	1,088	0	Digital Marketing, Social Business, Small Business
The 4 Biggest Mistakes A Small Business Makes	Blog	2011-04-05	1,167	0	Leadership, Customer Analytics, Customer Loyalty
The Perfect Time to Start a Small Business is Now	Blog	2011-03-28	870	0	Leadership, Small Business
The Economics Of Your Small Business	Blog	2011-03-17	850	0	Leadership
Top 10 Reasons Why Customers Buy.	Blog	2011-03-07	1,327	0	Customer Loyalty
Two P’s In Entrepreneurship	Blog	2011-03-01	643	0	Leadership
10 C’s That Comprise a Company	Blog	2011-02-28	1,291	0	Leadership
Social Sustainability – A New Buzz Word.	Blog	2011-02-22	1,281	0	Social Business
Using Social Media to Reference Sell	Blog	2011-02-21	1,294	0	Sales Performance, Social Business
Why The Kardashians Are Not a Good Model For Entrepreneurship	Blog	2011-02-14	544	0	Leadership
America needs to overhaul its business programs	Blog	2011-01-31	722	0	Leadership
Small Business Not Prepared For Disasters	Blog	2011-01-18	879	0	Leadership
The Topmost Marketing Must – Know Your Target Market	Blog	2011-01-12	856	0	Digital Marketing
In 2011, Do Small Businesses Need a Formal Business Plan?	Blog	2011-01-07	1,076	0	Leadership
Top 2 Reasons Small Businesses Fail	Blog	2011-01-06	664	0	Leadership
16 Key Places To Market Your Business URL	Blog	2011-01-05	965	0	Digital Marketing
Ten Tips For A Fast Start To Your Business In 2011	Blog	2011-01-03	992	0	Leadership
5 Key Tips For Improving Your Business In 2011	Blog	2011-01-01	950	0	Leadership
Key Tip To Making 2011 Better	Blog	2010-12-31	951	0	Leadership
6 Critical Factors About The Location Of Your Small Business	Blog	2010-12-27	811	0	Leadership
60 Small Business Traps To Avoid in 2011	Blog	2010-12-23	847	0	Leadership
10 Most Critical Marketing Steps For 2011	Blog	2010-12-21	1,101	0	Digital Marketing
4 Critical Things To Look For In A Business Partner	Blog	2010-12-17	784	0	Leadership
10 Tips For Improving Your Relationship With Your Customers In 2011	Blog	2010-12-15	973	0	Service and Support
How To Get To There In 2011	Blog	2010-12-13	681	0	Leadership
How To Start Up A Small Business In 5 Easy Steps	Blog	2010-12-02	797	0	Leadership
12 Practical Tips To Jump Start Your Small Business In 2011	Blog	2010-11-30	2,484	2	Leadership
3 Keys To Growing Your Small Business	Blog	2010-11-22	797	0	Sales Performance, Digital Marketing
Ten Year-End Tips For Cleaning Up Your Small Business	Blog	2010-11-09	1,309	0	Leadership
Twenty-five Top Places For Your Small Business Web Site URL	Blog	2010-11-01	756	0	Digital Marketing
10 Tips for Optimizing Your Small Business Web Site for Search Engines	Blog	2010-10-25	1,236	0	Social Business
You, You, You	Blog	2010-10-11	1,013	0	Service and Support
5 Solid Reasons Why Facebook Does Not Matter More Than Your Company Website.	Blog	2010-10-05	6,962	16	Social Business
Cross-Cultural Awareness Is A Must In Today’s Small Business.	Blog	2010-10-01	1,307	0	Leadership
The 12 Different G-Type Salespersons You Deal With.	Blog	2010-09-30	917	0	Sales Performance
Want To Take Your Website To Rockstar Status?	Blog	2010-09-29	935	0	Social Business
10 Traits To Look For When Hiring A Manager	Blog	2010-09-28	867	0	Leadership
Twenty Traits That Make For A Successful Entrepreneur.	Blog	2010-09-26	7,250	20	Leadership
How To Make Your Small Business Look Bigger Than It Really Is.	Blog	2010-09-22	780	0	Leadership
10 Good Reasons For Writing Your Business Plan Yourself	Blog	2010-09-20	884	0	Leadership
7 Caveats To Good Communications	Blog	2010-09-03	1,285	0	Digital Marketing
What Does A CEO DO?	Blog	2010-09-01	826	0	Leadership
Why Banks Don’t Care About Their Customers	Blog	2010-08-24	934	0	Customer Experience
15 Essentials To Being A Good Entrepreneur	Blog	2010-08-16	1,323	0	Leadership
Calculating The Startup Costs Of Your New Business	Blog	2010-08-10	828	0	Leadership
Your Support Network – Advisory Board	Blog	2010-07-19	962	0	Social Business
10 Things Customers Want on a Website	Blog	2010-07-01	1,234	0	Digital Marketing
Avoid the hard sell, it’s bad for your small business	Blog	2010-05-24	1,149	0	Sales Performance, Small Business
Strong brands are clear about what they represent.	Blog	2010-04-30	1,038	0	Leadership
Maximizing your web presence is key to building your small business	Blog	2010-04-12	1,215	0	Digital Marketing, Social Business, Small Business
5 Customer Characteristics That Are Critical To Understanding Your Favorite Customer	Blog	2010-04-06	6,992	0	Customer Analytics
Is One Page Enough For A Business Plan? Hell No!	Blog	2010-04-03	1,228	0	Leadership
How Can SMBs Get Set Up In Social Media?	Blog	2010-04-01	973	0	Social Business, Small Business
Shut Up And Listen	Blog	2010-03-31	1,476	0	Social Business, Voice of Customer, Small Business
You Don’t Need Concrete Ears To Listen Effectively	Blog	2010-03-30	1,304	0	Voice of Customer
4 sure-fire ways to lose business	Blog	2010-03-29	967	0	Customer Loyalty
Redefining “Strategic” In Today’s Business Environment	Blog	2010-03-29	908	0	Leadership
“Hell No! You can’t!” . . . “Yes, we can.”	Blog	2010-03-25	1,199	2	Leadership
Stop Thinking Of The Customer As The Target	Blog	2010-03-24	1,192	0	Leadership, Customer Strategy
Start Marketing Your Products And Stop Selling Them	Blog	2010-03-22	887	0	Digital Marketing
Here’s Why Most Small Business Initiatives Are Doomed To Failure	Blog	2010-03-19	1,115	0	Leadership, Small Business
10 Ways To Test If We Are Truly Listening To Our Customers?	Blog	2010-03-17	2,226	2	Voice of Customer
Integrating Unified Communications With Social Media	Blog	2010-03-16	3,630	0	Social Business, Enterprise Technology
6 Places To Creatively Search For Funding For Your Small Business	Blog	2010-03-15	1,957	2	Leadership
7 Ways To Innovate And Deliver Unique Value To Your Customers	Blog	2010-03-13	3,140	2	Innovation
The Changing Role Of The Customer In Business	Blog	2010-03-12	2,240	4	Social Business
Jim Sterne On Social Media Marketing; The Customer Is More Visible Now Than Ever!	Blog	2010-03-09	1,019	0	Digital Marketing
The 39 Top Free Government Business Resources	Blog	2010-03-07	1,198	0	Leadership
So you want to go rogue and go into business for yourself	Blog	2010-03-06	1,176	0	Leadership
In Search of Excellence, The Fracturing of Corporate Business	Blog	2010-03-05	883	0	Leadership
Putting the Customer Back Into CRM (Part 2)	Blog	2010-03-04	1,674	0	Enterprise Technology

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.