All posts by draab

Title	Type	Date	Views	Comments	Categories
5 Key Marketing Measures That Don't Include Revenue	Blog	2012-05-23	338	0	Digital Marketing
Experian Buys Conversen Marketing Automation to Strengthen Its Offerings	Blog	2012-05-21	315	0	Digital Marketing, Enterprise Technology
FICO Buys Entiera Marketing Automation: Another Independent Option Gone	Blog	2012-05-13	381	0	Digital Marketing, Enterprise Technology
What Brain Research Teaches about Selecting Marketing Automation Software	Blog	2012-05-06	552	0	Enterprise Technology
Intuit Buys Small Business Local Marketing Vendor Demandforce: There's a New Gorilla in Town	Blog	2012-05-03	354	0	Digital Marketing, Enterprise Technology
Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot	Blog	2012-04-19	499	0	Digital Marketing, Enterprise Technology
B2B Email Benchmarks: Answers Vary Widely	Blog	2012-04-15	486	0	Digital Marketing, Customer Analytics
Infusionsoft Revamps Its Interface, Adds New Campaign Builder, Web Analytics and Lead Scoring	Blog	2012-04-14	855	1	Digital Marketing, Enterprise Technology, Small Business
Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success	Blog	2012-03-30	3,545	1	Digital Marketing, Enterprise Technology
Kwanzoo Builds Content for Cross-Channel Marketing	Blog	2012-03-25	526	2	Digital Marketing, Enterprise Technology
Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?	Blog	2012-03-16	792	0	Digital Marketing, Enterprise Technology
BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify	Blog	2012-03-07	724	2	Customer Analytics, Enterprise Technology
SAS Unveils High Performance Analytics Technology	Blog	2012-02-29	534	0	Customer Analytics
Balihoo Offers "Local Marketing Automation" for Channel Partners	Blog	2012-02-27	587	0	Digital Marketing, Enterprise Technology
Quantivo Offers High-Volume Customer Analytics at a Modest Price	Blog	2012-02-21	580	0	Customer Analytics, Enterprise Technology
NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?	Blog	2012-02-09	611	0	Digital Marketing, Enterprise Technology
Raab VEST Report: Testing, Data Quality and Content Management Still Lag in Marketing Automation Products	Blog	2012-02-07	411	0	Digital Marketing, Enterprise Technology
Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011	Blog	2012-02-05	3,191	0	Digital Marketing, Enterprise Technology
New Marketing Automation Report: Venture Funding is Key to Success	Blog	2012-02-01	651	0	Digital Marketing, Enterprise Technology
Nimble Adds Social Data to CRM	Blog	2012-01-26	1,483	0	Social Business, Enterprise Technology
Genoo Adds SEO To Web Site Management and Marketing Automation	Blog	2012-01-11	845	0	Digital Marketing, Enterprise Technology
What Really Creates Marketing Automation Success: Data from Gleanster	Blog	2012-01-07	883	0	Digital Marketing, Enterprise Technology
CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash	Blog	2012-01-05	802	0	Digital Marketing, Enterprise Technology
Beyond Marketing Automation: Building a Complete Marketing Infrastructure	Blog	2011-12-21	1,735	1	Digital Marketing, Enterprise Technology
Influitive Helps Marketers Build an Army of Advocates	Blog	2011-12-19	703	0	Digital Marketing, Enterprise Technology
Marketing Automation Interfaces Need Radical Surgery	Blog	2011-12-16	1,046	0	Digital Marketing, Enterprise Technology
Marketing Automation Skills are Scarce: Strategies to Close the Gap	Blog	2011-12-14	922	0	Digital Marketing
Social Media Features in Marketing Automation Systems: Who Does What?	Blog	2011-12-08	776	0	Digital Marketing, Social Business, Enterprise Technology
LeadLife Bundles Services with Marketing Automation	Blog	2011-12-08	631	0	Digital Marketing, Enterprise Technology
SDL Buys Marketing Automation Vendor Alterian for $107 Million	Blog	2011-12-06	2,270	0	Digital Marketing, Enterprise Technology
Marketing Automation Vendor Selection: Summing Up	Blog	2011-11-19	673	0	Digital Marketing, Enterprise Technology
Marketing Vendor Selection: Trends You'll Need to Support	Blog	2011-11-19	862	0	Digital Marketing, Enterprise Technology
Marketing Automation Selection: Finding a Future-Safe Vendor	Blog	2011-11-17	578	0	Digital Marketing, Enterprise Technology
Marketo Raises Another $50 Million: Where Does the Money Go?	Blog	2011-11-16	988	0	Digital Marketing, Enterprise Technology
Vendor Selection: Writing a Good Requirements Document	Blog	2011-11-16	827	0	Digital Marketing, Enterprise Technology
Marketers Do a Bad Job Selecting Marketing Automation Systems	Blog	2011-11-15	706	0	Digital Marketing, Enterprise Technology
The Seven Deadly Sins of Marketing Automation System Selection	Blog	2011-11-07	764	0	Digital Marketing, Enterprise Technology
B2B and B2C Marketing Automation: Understanding the Differences	Blog	2011-10-18	827	0	Digital Marketing, Enterprise Technology
Marketo Spark Targets Small Business Marketing Automation	Blog	2011-10-11	723	0	Digital Marketing, Enterprise Technology
Beanstalk Data Adds Service to the Marketing Automation Recipe	Blog	2011-10-11	570	0	Digital Marketing, Enterprise Technology
List of Mid-Tier Business-to-Consumer Marketing Automation Systems	Blog	2011-10-04	1,002	0	Digital Marketing, Enterprise Technology
HubSpot's Strategy for Winning the Marketing Automation Horserace	Blog	2011-10-04	559	0	Digital Marketing, Enterprise Technology
More Systems for Business-to-Consumer Marketing Automation	Blog	2011-10-04	704	0	Digital Marketing, Enterprise Technology
Useful Tips from Inbound Marketing Summit and Hubspot User Group	Blog	2011-09-24	617	0	Digital Marketing, Enterprise Technology
Book Review: Adam Needles' Balancing the Demand Equation	Blog	2011-09-24	487	0	Digital Marketing
Pardot Stays Focused on Small and Mid-Size Clients	Blog	2011-09-13	1,076	0	Enterprise Technology
Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.	Blog	2011-09-03	2,536	0	Sales Performance, Digital Marketing
Insights from Eloqua's IPO Registration Statement	Blog	2011-08-30	1,142	0	Digital Marketing
Affiliate Summit East: How to Stand Out in a Crowded Market	Blog	2011-08-23	950	0	Digital Marketing
Can CRM Add-Ons Replace Marketing Automation?	Blog	2011-08-17	1,315	0	Enterprise Technology
CRM Evolution Conference: Social CRM Takes Center Stage	Blog	2011-08-09	755	0	Social Business, Enterprise Technology
Act-On Buys Marketbright Assets	Blog	2011-08-05	1,162	0	Digital Marketing, Enterprise Technology
HubSpot Spreads Its Wings	Blog	2011-07-22	821	0	Enterprise Technology, Web Analytics
B2B Marketing Automation Industry Size and Segments	Blog	2011-07-13	1,246	0	Digital Marketing, Enterprise Technology
B2B Marketing Automation Growth Slowed In First Half of 2011	Blog	2011-07-12	1,205	0	Digital Marketing, Enterprise Technology
ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management	Blog	2011-06-30	1,551	0	Digital Marketing, Enterprise Technology
Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management	Blog	2011-06-23	1,098	0	Digital Marketing, Enterprise Technology
How Do You Measure the Influence of Marketing Messages?	Blog	2011-06-20	1,239	0	Digital Marketing, Enterprise Technology
Swyft Offers Low-Cost Interaction Management Software as a Service	Blog	2011-06-09	900	0	Digital Marketing, Enterprise Technology
Coremetrics Offers a Foggy View of Lifecycle Analysis	Blog	2011-06-08	1,006	0	Digital Marketing, Enterprise Technology
Oracle Integrates On Demand Marketing with On Demand CRM	Blog	2011-06-03	1,001	0	Digital Marketing, Enterprise Technology
Oracle Real-Time Decisions Empowers Business Users	Blog	2011-05-26	1,597	0	Digital Marketing, Enterprise Technology
Pirates, Train Wrecks, and Marketing Automation	Blog	2011-05-20	1,561	0	Digital Marketing, Enterprise Technology
Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers	Blog	2011-05-12	1,608	0	Digital Marketing, Enterprise Technology
Intuit / Salesforce.com Alliance Is No April Fool's Joke	Blog	2011-05-05	1,853	2	Digital Marketing, Enterprise Technology
MakesBridge Offers Powerful Features to Small Business Marketers	Blog	2011-04-26	1,290	0	Digital Marketing, Enterprise Technology
Argyle Social Helps to Track Social Media Results	Blog	2011-04-20	1,149	0	Digital Marketing, Social Business, Enterprise Technology
Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 2	Blog	2011-04-14	945	0	Digital Marketing, Enterprise Technology
Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1	Blog	2011-04-12	979	0	Digital Marketing, Enterprise Technology
[X+1] NexTargeting Conference: Cross-Channel Attribution and Online Ad Scalability Remain Hot Topics	Blog	2011-04-11	1,294	0	Digital Marketing, Enterprise Technology
Whatsnexx Manages Customer States, Not Campaigns	Blog	2011-04-05	1,049	0	Digital Marketing, Enterprise Technology
eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation	Blog	2011-03-29	804	0	Digital Marketing, Enterprise Technology
OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed	Blog	2011-03-24	1,095	0	Digital Marketing
Infusionsoft Helps Clients Map Their Marketing Strategy	Blog	2011-03-23	910	0	Digital Marketing, Enterprise Technology
eTrigue Puts a New Interface on Mature Marketing Automation Features	Blog	2011-03-16	1,725	0	Digital Marketing, Enterprise Technology
Act-On Software Stresses Ease of Use	Blog	2011-03-10	1,052	0	Digital Marketing, Enterprise Technology
The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot	Blog	2011-03-09	2,281	3	Digital Marketing, Enterprise Technology
Are We Making Marketing Automation Harder Than Necessary?	Blog	2011-03-05	1,957	0	Digital Marketing, Enterprise Technology
MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies	Blog	2011-02-23	1,694	0	Digital Marketing, Enterprise Technology
SAS Acquires AssetLink: Great for Enterprises, But What About the Rest of Us?	Blog	2011-02-22	2,271	0	Digital Marketing, Enterprise Technology
Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?	Blog	2011-02-18	2,213	1	Digital Marketing, Social Business
ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on	Blog	2011-02-15	1,450	0	Digital Marketing, Enterprise Technology
Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You	Blog	2011-02-11	963	0	Digital Marketing, Enterprise Technology
Aligning Technology and Digital Marketing Strategies	Article	2011-02-10	6,497	0	Digital Marketing, Enterprise Technology
Picking Your Best Marketing Automation Vendor: One Size Won't Fit All	Blog	2011-02-02	1,798	3	Digital Marketing, Enterprise Technology
B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet	Blog	2011-01-20	1,419	0	Digital Marketing
B2B Marketing Automation Vendor Comparison -- Here's a Sample	Blog	2011-01-17	1,233	0	Digital Marketing
Another Estimate of B2B Marketing Automation Revenue	Blog	2011-01-11	2,095	2	Digital Marketing, Enterprise Technology
How Big Is the B2B Marketing Automation Industry?	Blog	2011-01-05	2,534	2	Digital Marketing
Ranking B2B Marketing Automation Vendors: Part 3	Blog	2010-12-29	1,348	1	Digital Marketing, Enterprise Technology
Ranking B2B Marketing Automation Vendors: Part 2	Blog	2010-12-28	1,343	1	Digital Marketing, Enterprise Technology
Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)	Blog	2010-12-27	1,477	0	Digital Marketing, Enterprise Technology
Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come	Blog	2010-12-22	1,396	0	Digital Marketing, Enterprise Technology
Predictions for B2B Marketing in 2011	Blog	2010-12-12	3,689	2	Digital Marketing
Case Study: Using a Scenario to Select Business Intelligence Software	Blog	2010-12-08	1,856	0	Enterprise Technology, Web Analytics
Tableau Software Adds In-Memory Database Engine	Blog	2010-12-07	2,067	0	Enterprise Technology, Technology Implementation
QlikView's New Release Focuses on Enterprise Deployment	Blog	2010-12-06	1,625	0	Enterprise Technology, Technology Implementation
HubSpot Expands Its Services But Stays Focused on Small Business	Blog	2010-12-02	1,807	0	Digital Marketing, Enterprise Technology
Treehouse Interactive Refines Its Features and Targets Larger Firms	Blog	2010-11-29	1,879	0	Digital Marketing, Enterprise Technology
Alterian Alchemy Knits Together Marketing Components	Blog	2010-11-23	1,623	0	Digital Marketing, Enterprise Technology

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.