All posts by tzambito

Title	Type	Date	Views	Comments	Categories
The State of Buyer Personas 2012	Blog	2012-05-20	558	0	Digital Marketing, Customer Strategy
Is Your Organization Likeable? Are You Attracting the Right Buyers?	Blog	2012-05-02	313	0	Digital Marketing, Customer Experience
Can You Predict Your Ideal Scenarios For Lead Nurturing?	Blog	2012-04-29	562	0	Digital Marketing, Customer Process
Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.	Blog	2012-04-19	616	0	Digital Marketing
Are Your Marketing and Sales Systems Broken?	Blog	2012-04-16	457	0	Digital Marketing
Use Buyer-Based Selling To Engage The New SMB Buyer	Blog	2012-04-06	590	0	Digital Marketing
Channeling Buyer-Based Experiences in SMB	Blog	2012-03-30	703	0	Digital Marketing, Customer Experience
Grow SMB Revenues With Buyer-Based Marketing	Blog	2012-03-26	460	0	Digital Marketing
How To Get To Know The New SMB Buyer	Blog	2012-03-22	502	0	Digital Marketing, Small Business, Customer Strategy
Your Top Priority Is Growing The SMB Revenue Base – Now What?	Blog	2012-03-19	366	0	Digital Marketing, Midsize Business, Small Business
4 Ways the Power of Buyer Choice Will Transform Business Marketing	Blog	2012-03-09	778	0	Digital Marketing
3 Ways To Connect With Today’s B2B Buyers	Blog	2012-03-04	2,220	2	Digital Marketing
The Buyerology of the Buyer: How B2B Leaders Respond to the Psychology of Buyer Choice	Blog	2012-02-28	615	0	Digital Marketing
Revenue Growth by Choice and The Buyer Orbit	Blog	2012-02-22	571	0	Digital Marketing
Slow Death of the Funnel: Why Buyer Choice Matters to Revenue	Blog	2012-02-16	1,495	0	Sales Performance, Digital Marketing, Customer Process
As The World Churns For CMO’s	Blog	2012-02-13	882	0	Leadership, Digital Marketing
The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing	Blog	2012-02-10	581	0	Digital Marketing, Customer Strategy
Eric Got Me Thinking About The Next Buyer Revolution	Blog	2012-02-07	703	0	Digital Marketing
Boost Demand Generation Using Target Ready Buyer Models	Blog	2012-02-02	535	0	Sales Performance, Digital Marketing
Predictive Buyer Modeling Is Changing the Future of B2B	Blog	2012-01-30	1,405	0	Digital Marketing, Customer Analytics
How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics	Blog	2012-01-26	714	0	Sales Performance, Digital Marketing, Customer Analytics
One Thing That Can Get You From Here to There in 2012 and Beyond	Blog	2012-01-10	845	0	Digital Marketing, Customer Analytics
5 Ways New Buyer Behaviors Are Impacting B2B Sales	Blog	2012-01-04	5,894	0	Sales Performance
7 Burning Questions for B2B Marketers in 2012	Blog	2011-12-20	1,841	0	Digital Marketing
5 Ways New Buyer Behaviors Will Affect B2B Marketers in 2012	Blog	2011-12-17	3,570	0	Digital Marketing
Buyerology Trend: Humanize the Buyer Experience	Blog	2011-12-15	1,512	0	Sales Performance, Digital Marketing, Customer Experience
Buyerology Trend: Think Value-Based Marketing vs. Needs-Based Marketing	Blog	2011-12-08	769	0	Digital Marketing
Buyerology Trend: Think Intelligent Content vs. Content Mapping	Blog	2011-12-02	1,316	0	Digital Marketing, Customer Experience
Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey	Blog	2011-11-28	782	0	Sales Performance, Digital Marketing
Buyerology Trend: Think Buyer Network vs. Buyer	Blog	2011-11-21	890	0	Digital Marketing, Social Business
Buyerology Trend: Think Demand Fulfillment vs. Demand Generation	Blog	2011-11-16	653	0	Digital Marketing, Customer Experience
Buyerology Trend: Think BIG Insights vs. BIG Data	Blog	2011-11-14	1,239	0	Digital Marketing, Customer Analytics
Buyerology Trend: Think Experience Creation Versus Content Creation	Blog	2011-11-10	1,190	0	Digital Marketing, Customer Experience
How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions	Blog	2011-11-01	888	0	Sales Performance, Customer Analytics
Buyerology: Understanding Buyer Choice	Blog	2011-10-25	1,115	0	Sales Performance, Digital Marketing, Customer Analytics, Customer Experience, Customer Strategy
Are You Still Selling Like It’s 1999? (Or Have You Adapted To New Buyer Behavior?)	Blog	2011-10-13	789	0	Leadership, Sales Performance, Digital Marketing, Customer Experience
Understanding Buyer Priorities and Goals in an Uncertain and Chaotic World	Blog	2011-10-05	704	0	Customer Analytics, Voice of Customer
Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value	Blog	2011-10-03	1,450	0	Customer Analytics, Customer Loyalty, Performance Metrics
Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions	Blog	2011-09-28	1,034	0	Digital Marketing, Customer Experience, Voice of Customer, Customer Loyalty
Buyerology: The New Science of Understanding Buyer Behavior	Blog	2011-09-23	1,475	0	Sales Performance, Digital Marketing, Customer Experience, Customer Loyalty
Experiential Buying Behavior Takes B2B Center Stage	Blog	2011-09-12	1,059	0	Digital Marketing, Customer Experience
Enhance the Buyer Experience with Intelligent Engagement	Blog	2011-09-01	1,325	0	Digital Marketing, Customer Experience
Is It Reach and Engage or Listen and Engage?	Blog	2011-08-31	980	0	Sales Performance, Digital Marketing, Social Business, Customer Experience, Employee Engagement
Buyer Personas Require Regular Refreshing	Blog	2011-08-23	943	0	Customer Experience
Buyer Behavior Dooms HP in Tablet Market	Blog	2011-08-21	953	0	Enterprise Technology
The Social Buyer Engagement Index	Blog	2011-08-17	696	0	Social Business
The Ascent of the Social Buyer	Blog	2011-08-08	1,015	0	Sales Performance, Social Business
Future of Buyer Personas is Social - Part 5 (6 Essentials To Embedding Into Your Organization)	Blog	2011-08-03	810	0	Digital Marketing
Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)	Blog	2011-08-02	813	0	Sales Performance, Social Business
The New Social Buyer Ecosystem	Blog	2011-07-24	2,073	0	Digital Marketing, Social Business
Future of Buyer Personas is Social - Part 3	Blog	2011-07-18	874	0	Sales Performance, Social Business
The Future of Buyer Personas is Social - Part 2	Blog	2011-07-10	810	0	Sales Performance, Customer Experience, Innovation
The Future of Buyer Personas is Social - Part 1	Blog	2011-07-07	590	0	Sales Performance, Innovation
The Influence of the Social Buyer on B2B Business	Blog	2011-06-26	967	0	Sales Performance, Digital Marketing, Social Business
Social Buyerology: Turning Insight Into Influence	Blog	2011-06-13	1,072	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
Social Buyerology: Listening to the Social Buyer	Blog	2011-06-01	936	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
The Research Methods of Social Buyerology	Blog	2011-05-23	1,202	0	Sales Performance, Digital Marketing, Innovation
Social Buyerology: Understanding Buyers in the Social Age	Blog	2011-05-18	1,151	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior	Blog	2011-05-13	2,017	2	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
Reinvent B2B Sales With Buyer Personas	Blog	2011-05-12	1,150	0	Sales Performance, Digital Marketing, Customer Experience, Innovation
Use Buyer Personas to Segment by Buying Behavior	Blog	2011-05-11	1,312	0	Sales Performance, Digital Marketing, Innovation
Content Marketing and Sales Enablement Must Get Married	Blog	2011-05-08	1,041	0	Sales Performance, Digital Marketing, Customer Experience, Innovation
Turn B2B Buying Into a Social Experience	Blog	2011-05-05	1,299	0	Sales Performance, Digital Marketing, Customer Experience, Innovation
Buyer Personas Require Qualitative Research and Contextual Inquiry	Blog	2011-05-04	1,854	3	Leadership, Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Innovation
Plan for the Social Buyer Before It’s Too Late	Blog	2011-05-01	1,166	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
Creating Scenarios About Your Social Buyer Persona	Blog	2011-04-27	826	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
Using Context for Social Buyer Persona Strategy	Blog	2011-04-20	1,131	0	Sales Performance, Digital Marketing, Voice of Customer, Innovation
Importance of Context to Understanding the New Social Buyer Persona	Blog	2011-04-17	1,489	0	Sales Performance, Digital Marketing, Social Business
The Future of Buyer Relationships	Blog	2011-04-14	1,437	0	Sales Performance, Digital Marketing, Customer Experience
Engage the Social Buyer Persona	Blog	2011-04-12	1,339	0	Digital Marketing, Customer Experience
How Ready is Your Organization for the New Social Buyer Persona?	Blog	2011-04-10	2,323	0	Digital Marketing, Customer Experience
The Link Between Lead Nurturing and Buyer Experience Marketing	Blog	2011-04-05	1,111	0	Digital Marketing, Customer Experience
7 Sure Signs That You Are Losing Your Understanding of Buyers	Blog	2011-04-03	1,729	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
The Soul of the Buyer	Blog	2011-03-30	968	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
Study Reveals: Shift Spend to Improving the Buyer Experience	Blog	2011-03-28	838	0	Sales Performance, Service and Support, Digital Marketing, Customer Experience, Voice of Customer, Innovation
Four Challenges Market Research Faces Today	Blog	2011-03-25	1,215	0	Sales Performance, Service and Support, Digital Marketing, Customer Analytics, Customer Experience, Voice of Customer, Innovation
Value Creation Through Buyer Experience	Blog	2011-03-24	1,216	0	Digital Marketing, Customer Experience, Voice of Customer
Are Sales Pitches Dead in the New Buyer Experience Economy?	Blog	2011-03-23	1,322	0	Sales Performance, Digital Marketing, Customer Experience
Informing Content Strategy with Buyer Persona Development	Blog	2011-03-21	1,497	0	Digital Marketing, Customer Experience, Voice of Customer
The New Buyer Experience Economy	Blog	2011-03-14	2,152	1	Digital Marketing, Social Business, Customer Experience
The Design of Content Marketing	Blog	2011-02-14	1,393	0	Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Strategy, Employee Engagement, Innovation
What Does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?	Blog	2011-01-31	2,076	0	Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Strategy, Innovation
How Well Do you Know Your Buyer's Story?	Blog	2011-01-25	1,275	0	Sales Performance, Digital Marketing, Social Business, Customer Experience, Customer Strategy
Prevent Demand Generation Failure with Buyer Personas	Blog	2011-01-18	1,751	0	Sales Performance, Digital Marketing, Customer Experience
Why Buyer Experience Matters to Get B2B Buyers to Stick Around	Blog	2011-01-10	1,241	0	Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Customer Process, Innovation
The Importance of Buyer Personas to Lead-to-Revenue Management	Blog	2011-01-05	1,580	0	Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Customer Process
Four Steps to Reinventing the B2B Buyer Experience	Blog	2011-01-03	1,643	0	Sales Performance, Digital Marketing, Customer Experience, Customer Process, Innovation
A Conversation on 7 Buyer and Sales Trends to Watch in 2011	Blog	2010-12-19	3,312	4	Sales Performance, Digital Marketing, Social Business, Customer Experience, Customer Loyalty, Innovation
B2B Imperative: Reinvent the Sales Experience	Blog	2010-12-12	1,780	0	Leadership, Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Innovation
Seven Buyer and Sales Trends to Watch in 2011	Blog	2010-12-05	1,353	0	Leadership, Sales Performance, Digital Marketing, Customer Experience, Customer Loyalty, Innovation
How Social Media is Transforming the B2B Buying Experience	Blog	2010-11-28	1,766	0	Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Strategy, Chief Customer Officer, Innovation
Reinvent the B2B Buyer Experience to Grow Revenues	Blog	2010-11-21	1,860	2	Sales Performance, Digital Marketing, Customer Experience, Customer Process
Is it Time to Reframe the Sales and Marketing Alignment Debate?	Blog	2010-11-15	989	0	Leadership, Sales Performance, Digital Marketing, Customer Experience, Voice of Customer, Innovation
The Demand for Buyer Experience	Blog	2010-11-08	1,212	0	Leadership, Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Innovation
The Design of Buyer Experience	Blog	2010-11-01	2,238	0	Leadership, Sales Performance, Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Innovation
Macro Trends Transforming the Buyer Experience	Blog	2010-10-27	2,018	0	Leadership, Sales Performance, Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Innovation
Buyer Interaction Shapes Buyer Experience Design	Blog	2010-10-25	2,506	0	Leadership, Sales Performance, Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Innovation
The Seven Phases of the Buyer Experience Journey	Blog	2010-10-18	2,390	2	Leadership, Sales Performance, Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Customer Process, Innovation
The 7 Principles of Buyer Experience Journey Mapping	Blog	2010-10-11	2,580	0	Leadership, Sales Performance, Service and Support, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty, Innovation
The Four Elements of Buyer Experience Ecosystem Thinking	Blog	2010-10-04	2,871	4	Leadership, Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Loyalty

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.