All posts by merlin_francis

Title	Type	Date	Views	Comments	Categories
4 Things B2B Marketers Should Focus on in 2012	Blog	2011-12-02	2,907	2	Digital Marketing
When Should You Really Think About Marketing?	Blog	2011-11-18	773	0	Digital Marketing
6 reasons why your organization might need a Marketing Automation Solution	Blog	2011-09-24	538	0	Digital Marketing, Enterprise Technology
Are You Creating B2B Email Lists the Traditional Way?	Blog	2011-08-19	683	0	Digital Marketing
Demand Generation Necessary For Lead Generation!	Blog	2011-07-22	1,065	0	Digital Marketing
Marketing Automation Is No Genie In A Lamp!	Blog	2011-07-01	979	0	Digital Marketing
Build Lead Personas For Better Lead Nurturing	Blog	2011-06-17	1,183	0	Digital Marketing
Don’t Let Algorithms Supplant Your Mind	Blog	2011-05-19	804	0	Digital Marketing
8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform	Blog	2011-05-03	2,356	0	Digital Marketing
Once Upon A Time….Converted Leads Into Customers By Telling a Story	Blog	2011-04-14	1,368	0	Digital Marketing
Research Proves – Google’s Farmer Update Good For B2B Websites	Blog	2011-03-29	896	0	Digital Marketing, Web Analytics
When Employees Kill That Million Dollar Marketing Effort	Blog	2011-03-24	1,122	1	Leadership, Digital Marketing, Employee Engagement
DAMN! ROI!	Blog	2011-02-25	787	0	Digital Marketing
‘Woo Your Prospects, Make Them Fall In Love With Your Solution’	Blog	2011-02-11	1,407	0	Digital Marketing
Is your Lead Nurturing Program Alienating your ‘Lead’?	Blog	2011-01-24	1,155	0	Digital Marketing
B2B Marketing & Lead Generation predictions for 2011!	Blog	2010-12-30	1,451	0	Sales Performance, Digital Marketing
B2B Social Media Marketing –Is it relevant?	Blog	2010-12-22	4,285	0	Digital Marketing, Social Business
Familiarity Breeds Success!!	Blog	2010-11-26	1,235	0	Sales Performance, Digital Marketing
Ending the Sales & Marketing Blame Game	Blog	2010-10-06	3,610	3	Sales Performance, Digital Marketing
The Science of Getting ReTweeted	Blog	2010-09-21	1,482	0	Social Business
Google shall find – even before you seek..	Blog	2010-09-09	1,601	0	Digital Marketing, Enterprise Technology
Nurture The Leads In Your Sales Funnel – On Social Media	Blog	2010-08-27	1,497	0	Sales Performance, Social Business
“Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”	Blog	2010-08-12	1,432	0	Digital Marketing, Social Business
Decode Your Online Leads	Blog	2010-08-07	1,341	3	Digital Marketing
Of Roaring Lions and Honest Marketers…	Blog	2010-07-23	1,704	0	Digital Marketing
Blog to Generate Leads	Blog	2010-07-16	1,003	0	Digital Marketing
Facebook And Twitter Not For Generating B2B Leads!	Blog	2010-07-10	3,775	1	Digital Marketing
Marketing Automation 2.0 – When Sales Met Marketing!	Blog	2010-06-03	1,822	0	Sales Performance, Digital Marketing
Please Don’t Sell!!	Blog	2010-05-21	936	0	Sales Performance, Digital Marketing
Focus on Generating Opportunities not Leads	Blog	2010-05-10	1,119	1	Digital Marketing
Read Your Prospect’s Mind	Blog	2010-04-26	1,204	0	Digital Marketing
Why Sales is from Mars & Marketing from Venus???	Blog	2010-03-21	2,935	5	Sales Performance, Digital Marketing

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.