All posts by braden_kelley

Title	Type	Date	Views	Comments	Categories
Thinking 'Out of Four Walls'	Blog	2012-03-19	1,034	0	Leadership, Customer Experience, Voice of Customer, Innovation
The Business Strategy Innovation Diamond (BSID)	Blog	2012-03-18	1,851	0	Leadership, Customer Strategy, Innovation
Effective Conversational Marketing	White Paper	2012-03-05	7,159	0	Digital Marketing, Social Business, Customer Experience, Customer Strategy, Technology Implementation
Charitable Innovation – Disrupting for Good	White Paper	2012-03-05	7,125	0	Innovation
Broadcasting the Voice of the Customer	White Paper	2012-03-05	7,421	0	Voice of Customer, Customer Information Architecture, Employee Engagement
Rise of the Social Business Architect	White Paper	2012-03-05	7,314	0	Digital Marketing, Social Business, Customer Analytics, Customer Experience, Voice of Customer, Customer Loyalty, Customer Process, Customer Strategy, Customer Information Architecture, Employee Engagement
Braden Kelley	Company Profile	2012-03-05	812	0
What happened to smart advertising?	Blog	2012-03-05	703	0	Digital Marketing, Customer Experience
Leveraging External Talent for Crowdsourcing and Innovation	Blog	2012-03-04	1,269	0	Innovation
The Emerging Social Business Architect	Blog	2012-02-06	1,647	2	Social Business
Avoiding a Social Media Failure	Blog	2012-01-09	2,367	0	Social Business, Customer Experience, Innovation
The Role of Curiosity in Innovation	Blog	2011-11-04	2,899	0	Innovation
Exploring for Innovation by Land, Sea, and Space	Blog	2011-10-15	2,335	0	Leadership, Enterprise Technology, Innovation
An Open Letter on Innovation to President Obama	Blog	2011-02-01	1,015	0	Innovation
Creating Predictable Innovation Success	Blog	2011-01-20	2,191	0	Innovation
Seth Godin Interview (World Innovation Forum)	Blog	2011-01-18	2,572	0	Leadership, Customer Experience, Customer Loyalty, Innovation
Take These 3 Actions for Innovation	Blog	2011-01-10	2,487	0	Leadership, Performance Management, Chief Customer Officer, Chief Information Officer, Employee Engagement, Innovation
Don’t Fail Fast – Learn Fast	Blog	2011-01-07	2,062	0	Leadership, Performance Management, Innovation
Innovation Acceleration	Blog	2010-11-21	4,031	0	Social Business, Innovation
Stop Praying for Education Reform	Blog	2010-11-21	1,433	0	Education, Innovation
Managing Innovation is about Managing Change	Blog	2010-11-12	3,803	0	Leadership, Innovation
The Nine Innovation Roles	Blog	2010-10-13	4,135	0	Leadership, Innovation
The Customer Code for Successful Innovation	Blog	2010-05-14	2,525	1	Innovation
Innovation Perspectives - Trendspotting Trifecta	Blog	2010-02-21	1,888	0	Leadership, Innovation
Effective Conversational Marketing	Article	2010-02-21	9,175	2	Digital Marketing, Social Business

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.