All posts by DiYMCoach

Title	Type	Date	Views	Comments	Categories
E-commerce: An Important Channel for Industrial Sales	Blog	2012-05-22	257	0	Digital Marketing
Industrial Companies shouldn’t Replace Email Marketing with Social Media	Blog	2012-05-15	199	0	Digital Marketing
Industrial Content Marketing with Purpose	Blog	2012-05-07	323	0	Digital Marketing
You’ve Got Traffic. Now What?	Blog	2012-05-01	286	0	Digital Marketing
Content Marketing for Engineers	Blog	2012-04-23	954	1	Digital Marketing
Blogs and Social Marketing in the Upstream Oil & Gas Industry	Blog	2012-04-09	544	0	Digital Marketing
Manufacturing Infographics for Content Marketing	Blog	2012-04-02	457	0	Digital Marketing
Do You Believe in Industrial Websites?	Blog	2012-03-23	1,384	2	Digital Marketing
Manufacturers Need Lead Management to Close the RFQ Gap	Blog	2012-03-16	457	0	Digital Marketing
Industrial Companies Underuse the One Social Media Tactic with Proven ROI	Blog	2012-03-12	369	0	Digital Marketing, Social Business
Industrial Blogs and Their Benefits-Challenge Duality	Blog	2012-03-03	895	0	Digital Marketing, Social Business
Manufacturers: Don’t Start a Lead Generation Campaign without Sales	Blog	2012-02-24	903	0	Sales Performance, Digital Marketing
Manufacturers Use Evaluation Kits for Effective Lead Nurturing	Blog	2012-02-12	473	0	Digital Marketing
Align Industrial Websites with Sales Process	Blog	2012-02-03	685	0	Sales Performance, Digital Marketing
Industrial Marketing Content that Helps Buyers	Blog	2012-01-25	551	0	Digital Marketing
Website Evaluation Comes Before Site Redesign	Blog	2012-01-18	654	0	Digital Marketing
Internal Links – the Secret Sauce for DiY SEO	Blog	2012-01-10	721	0	Digital Marketing
Create a Content Series for Industrial Marketing	Blog	2012-01-03	719	0	Digital Marketing
2012 Content Marketing Trends for Manufacturers and Industrial Companies	Blog	2011-12-15	4,052	0	Digital Marketing, Social Business
When the Going Gets Tough, B2B Marketers…	Blog	2011-12-08	572	0	Digital Marketing
Creating Digital Content for Industrial Marketing	Blog	2011-12-01	572	0	Digital Marketing
10 New Google Algorithm Changes Announced	Blog	2011-11-16	747	0	Digital Marketing
Content Marketing Delivers Lead Insight to Sales	Blog	2011-11-11	756	0	Digital Marketing
Retrofitting Blogs and Converting Industrial Websites into Blog Sites	Blog	2011-11-04	876	0	Digital Marketing
Use Content Marketing to Manage Industrial Sales Funnels	Blog	2011-10-25	1,003	0	Digital Marketing
Are Community Forums Good for Manufacturers and Industrial Companies?	Blog	2011-10-20	828	0	Social Business
What You Ought to Know About Inbound Marketing	Blog	2011-10-15	735	0	Digital Marketing
Making Your Industrial Website Be All It Can Be	Blog	2011-10-10	360	0	Digital Marketing
Using E-mail Marketing for Lead Generation	Blog	2011-10-04	1,108	0	Digital Marketing
Inbound Marketing Must Set the Table for Industrial Sales	Blog	2011-10-04	642	0	Digital Marketing
Content – The Biggest Hurdle in Digital Marketing for Manufacturers	Blog	2011-09-12	789	0	Digital Marketing
Industrial Blog Sites Revisited	Blog	2011-09-06	690	0	Digital Marketing
Making Industrial E-mail Marketing More Relevant	Blog	2011-09-01	1,120	0	Digital Marketing
Inbound Marketing Alone May Not Be Enough for Industrial Companies	Blog	2011-08-26	940	0	Digital Marketing
Small Manufacturers Use Social Media Effectively	Blog	2011-08-16	829	0	Social Business
How Blogs Help Manufacturers Enter New Markets	Blog	2011-08-11	773	0	Digital Marketing, Social Business
Don’t Take “Selling” Out of Content Marketing	Blog	2011-08-01	1,002	0	Sales Performance, Digital Marketing
Manufacturer Successfully Uses a B2C Online Marketing Tactic	Blog	2011-07-25	754	0	Digital Marketing
Where Industrial Websites are Falling Short	Blog	2011-07-18	807	0	Digital Marketing
Problem-centric Industrial Marketing	Blog	2011-07-12	687	0	Digital Marketing
How an Industrial Distributor Uses Content Marketing Effectively	Blog	2011-07-07	714	0	Digital Marketing
Industrial E-mail Marketing: Use Application Notes to Engage Engineers	Blog	2011-07-01	1,062	0	Digital Marketing
Subscribers to Free Content are NOT Leads	Blog	2011-06-22	713	0	Digital Marketing
Why Industrial Companies and Manufacturers Struggle with Content Marketing	Blog	2011-06-17	945	0	Digital Marketing
Build Industrial Websites as Dynamic Blog Sites	Blog	2011-06-11	1,093	1	Digital Marketing
Industrial Blogs for Lead Generation Using Inbound Marketing	Blog	2011-06-04	979	1	Digital Marketing
Innovative Uses of QR Codes by the AEC Industry	Blog	2011-06-01	1,381	0	Digital Marketing
How Manufacturers can Resurrect Product Content from the Dead Zone	Blog	2011-05-26	815	0	Digital Marketing, Enterprise Technology
Is Mobile Marketing Right for Industrial Companies?	Blog	2011-05-23	1,618	1	Digital Marketing
Thought Leadership: Marketing Engineering Services with Technical Articles	Blog	2011-05-11	1,366	0	Digital Marketing
Digital Marketing for Control Engineers, Machine Builders and Designers	Blog	2011-05-06	1,153	0	Digital Marketing
Manufacturer’s Marketing Video Becomes a YouTube Sensation	Blog	2011-05-02	1,218	0	Digital Marketing
Boost Email Relevancy With Dynamic Content	Blog	2011-04-26	1,031	0	Digital Marketing
How to Coax Content Out of Engineers	Blog	2011-04-21	1,020	0	Digital Marketing
Manufacturers Use CAD and 3D Parts Catalogs to Generate Leads	Blog	2011-04-15	1,277	0	Digital Marketing
Details Matter in Creating Content for Engineers	Blog	2011-04-11	1,067	0	Digital Marketing
Content is the Foundation of Good Relationship Marketing	Blog	2011-04-03	1,115	0	Digital Marketing
Most Industrial and Manufacturing Websites are Still Stuck in Web 1.0	Blog	2011-03-29	1,019	0	Digital Marketing
Google’s Latest Algorithm Update Raises the Bar for Content Quality	Blog	2011-03-23	1,391	0	Digital Marketing, Web Analytics
Don’t Let Lack of Content Stop You from Blogging	Blog	2011-03-17	1,224	0	Digital Marketing, Social Business
Industrial Content Reengineering for Improving WIFM Relevance	Blog	2011-03-11	1,364	0	Digital Marketing, Customer Strategy
How a Global Distributor’s Online Community for Engineers Pays Rich Dividends	Blog	2011-03-08	1,784	0	Digital Marketing, Social Business
Lead Nurturing Is Not A Marketing Option, It’s A Sales Necessity	Blog	2011-03-01	902	0	Digital Marketing
How Videos Tell Compelling Stories About Consulting Engineering	Blog	2011-02-25	740	0	Digital Marketing
Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers	Blog	2011-02-22	652	0	Digital Marketing
B2B Blogging Gaining Acceptance by More Industrial and Engineering Companies	Blog	2011-02-12	1,283	0	Digital Marketing
Breaking the Rules of Content Marketing Pays Off Big Time for Engineering Companies	Blog	2011-02-07	1,350	0	Large Enterprise, Sales Performance, Digital Marketing
How Landing Pages Can Make or Break Lead Generation Campaigns	Blog	2011-01-31	1,240	0	Digital Marketing
Engaging Content that Solves and Sells	Blog	2011-01-21	928	0	Digital Marketing
Content Marketing: Think Like a Publisher, Act Like an Investor	Blog	2011-01-14	1,496	0	Digital Marketing
More Manufacturers Are Using Videos For Content Marketing	Blog	2011-01-10	900	0	Digital Marketing
Why Your Sales Funnel May Run Dry Without a Business Blog	Blog	2011-01-03	1,796	0	Sales Performance, Digital Marketing, Social Business
ʼTis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites	Blog	2010-12-17	880	0	Digital Marketing
SAL is the Glue that Binds Sales and Marketing in Lead Generation	Blog	2010-12-12	935	0	Sales Performance, Digital Marketing, Performance Metrics
B2B Lead Generation without Lead Nurturing is Doomed to Fail	Blog	2010-12-07	1,025	0	Digital Marketing
3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites	Blog	2010-11-28	1,486	0	Enterprise Technology, Technology Implementation
Dawning of the Age of Content Marketing in the Industrial Sector	Blog	2010-11-17	913	0	Digital Marketing
Why More Engineers Ought to be in Sales and Marketing	Blog	2010-11-14	1,199	0	Sales Performance, Digital Marketing
Content and Social Marketing: Connecting and Engaging with 10K+ Engineers	Blog	2010-11-05	1,393	0	Digital Marketing, Social Business
3 Business Blogs with Proven ROI from Industrial Companies	Blog	2010-11-01	1,660	0	Social Business
Marketing Automation vs. Inbound Marketing	Blog	2010-10-21	1,871	8	Digital Marketing
Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence	Blog	2010-10-17	1,692	0	Digital Marketing
If You Want Better Leads, Set Your Content Free	Blog	2010-10-13	2,244	1	Digital Marketing
Rules of B2B Lead Scoring – Who’s Hot, Who’s Not	Blog	2010-10-07	1,679	0	Digital Marketing
High-Performance Email Marketing for Attracting and Engaging Industrial Buyers	Blog	2010-10-02	1,589	0	Digital Marketing
Have Digital Marketing and Social Media Killed the Industrial Sales Job?	Blog	2010-09-27	2,318	3	Sales Performance, Digital Marketing
B2B Lead Generation Using a Business Blog	Blog	2010-09-20	1,164	0	Digital Marketing
Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle	Blog	2010-09-13	1,051	0	Digital Marketing
Content Auditing and Mapping it to the Industrial Buy Cycle	Blog	2010-09-03	1,666	0	Digital Marketing
Is Your Industrial Website Still Just a Business Card?	Blog	2010-08-24	1,356	0	Digital Marketing
5 Things Industrial Marketers Must Do to Attract Engineers and Turn Them into Loyal Customers	Blog	2010-08-20	1,890	0	Sales Performance, Digital Marketing, Customer Loyalty
The Twofold Benefit of Optimizing Marketing Content	Blog	2010-08-17	1,250	0	Digital Marketing
Optimizing Your WordPress Business Blog	Blog	2010-08-10	1,002	0	Social Business
Industrial and B2B Customer Engagement Simplified	Blog	2010-08-03	2,178	2	Digital Marketing, Social Business
The Disconnect Between B2B Content Marketing and Customer Engagement	Blog	2010-07-29	2,497	0	Digital Marketing
5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers	Blog	2010-07-23	2,043	0	Digital Marketing
Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders?	Blog	2010-07-20	1,207	0	Digital Marketing
Is Content Curation an Easy Way for Content Marketers to Do More With Less?	Blog	2010-07-14	1,307	0	Digital Marketing
Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems	Blog	2010-07-09	1,231	0	Digital Marketing
Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell	Blog	2010-07-06	2,010	0	Sales Performance

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.