All posts by 9inchmarketing

Title Type Datesort icon Views Comments Categories
Don’t Buy the Book What’s Your Purple Goldfish?… Let Jeff Bezos Blog 2012-01-09 1,051 0 Customer Experience
Summit Bicycles tunes up customer experience to pump up loyalty and drive differentiation Blog 2011-12-31 548 0 Customer Experience
The Hilton Orlando makes a service recovery by proactively giving a ‘little something extra’ Blog 2011-12-29 720 0 Customer Experience
Izzy’s uses RFID to Flavor Up and Improve Customer Experience Blog 2011-12-27 602 0 Customer Experience
American Girl makes shopping childs play Blog 2011-12-26 356 0 Customer Experience
Have a Blue Christmas . . . with a Purple Goldfish from DIAGEO & Johnnie Walker Blog 2011-12-25 463 0 Customer Experience
Rebecca Minkoff packs a little unexpected extra in her bags Blog 2011-12-23 558 0 Customer Experience
State Farm satisfies a claim and then goes above and beyond with an unexpected extra Blog 2011-12-17 2,085 0 Customer Experience, Financial Services
Fairwinds Credit Union does the little extras Blog 2011-12-16 323 0 Customer Experience, Financial Services
Splash puts the fun into your car wash Blog 2011-12-08 560 0 Customer Experience
Firebox deliver sweets with every order Blog 2011-12-07 422 0 Customer Experience
Martin Guitar sounds off with a unique little unexpected extra Blog 2011-12-06 288 0 Customer Experience
Enviro Express stays top of mind and top of desk Blog 2011-12-05 359 0 Customer Experience
Classic Shine makes the follow up call after each service Blog 2011-12-03 371 0 Customer Experience
Red Eye Grille and their signature Oatmeal Cookie Blog 2011-12-02 527 0 Customer Experience
Take a walk on the Wilde side at the Cadogan Hotel Blog 2011-12-01 365 0 Customer Experience, Transportation / Travel / Leisure
Lancaster Hotel harnesses the buzz with this Purple Goldfish Blog 2011-11-30 419 0 Customer Experience
Purple Goldfish Top Ten List (#901-950) Blog 2011-11-29 305 0 Customer Experience
El Tiempo Cantina delivers salsa nirvana Blog 2011-11-28 446 0 Customer Experience
Los Cabos chips into the Purple Goldfish Project at #87 Blog 2011-11-27 497 0 Customer Experience
Little Nell Hotel in Aspen takes #custserv liftside Blog 2011-11-26 545 0 Customer Experience
Bridgeton House Bed & Breakfast takes care of returning guests Blog 2011-11-26 544 0 Customer Experience
Publix carries a little extra to your car Blog 2011-11-24 473 0 Customer Experience
Classic Audi of Orlando delivers the little extras of #cx Blog 2011-11-23 445 1 Customer Experience
The power of marketing G.L.U.E could increase your sales by 40 percent Blog 2011-11-20 1,232 0 Customer Experience, Performance Metrics
A signature thank you that literally creates a buzz from Image Brew Blog 2011-11-19 335 0 Customer Experience
At the Benjamin Hotel a good nights sleep is guaranteed in the city that never does Blog 2011-11-17 309 0 Customer Experience
A little unexpected extra in the shower at Hotel Nine Zero Blog 2011-11-16 446 0 Customer Experience, Transportation / Travel / Leisure
Rewind: The Purple Goldfish Project celebrates its second birthday Blog 2011-11-14 487 0 Customer Experience
Warning . . . Don’t read these #custserv food stories on an empty stomach Blog 2011-11-12 636 0 Service and Support, Customer Experience
Jay Baer has a signature calling card that will flip your lid Blog 2011-11-10 428 0 Customer Experience
Sometimes in #custserv, an ounce of prevention can be worth a pound of cure from Plymouth Rock Blog 2011-11-09 620 0 Service and Support, Customer Experience
DoubleTree Hotels: Where Little Things Make a Big Difference Blog 2011-11-05 1,139 0 Customer Experience, Transportation / Travel / Leisure
Dunn Brothers delivers the unexpected little extra to its fans Blog 2011-11-05 732 0 Customer Experience
Gigi’s Cupcakes corrects a mistake with a little extra frosting for lagniappe Blog 2011-11-01 435 0 Service and Support, Customer Experience
A great example of #custserv that lives up to its name . . . Always Care Blog 2011-10-31 612 0 Service and Support, Customer Experience
Lexus and its helicopter roadside assistance fly into the Purple Goldfish Project Blog 2011-10-30 527 0 Customer Experience
Purple Goldfish Project Top Ten List 18 (#851-900) Blog 2011-10-29 501 0 Customer Experience
Goldfish, Lollipops and a Wheel Blog 2011-10-27 668 0 Customer Experience
Purple Goldfish Hall of Famers: Class of 2011 Blog 2011-10-19 453 0 Customer Experience
A purple goldfish from PRIMO that is salty and sweet Blog 2011-10-18 555 0 Customer Experience
La Senza put the wraps on customer experience Blog 2011-10-13 630 0 Customer Experience
Hold the Phone… The 12 Most Awesome Custom Vehicles in the History of Mobile Marketing Blog 2011-10-08 1,065 0 Customer Experience
Top 10 most compelling reasons you need to change your marketing Blog 2011-09-12 945 0 Digital Marketing
#12 of 12 Types of Purple Goldfish (Handling Mistakes) – Chapter 24 Blog 2011-09-08 471 0 Customer Experience
#11 of 12 types of Purple Goldfish (Special Needs) – Chapter 22 Blog 2011-09-07 610 0 Customer Experience
#10 of 12 types of Purple Goldfish (Convenience) – Chapter 21 Blog 2011-09-06 567 0 Customer Experience
#9 of 12 types of Purple Goldfish (Waiting) – Chapter 20 Blog 2011-09-05 621 0 Customer Experience
#8 of the 12 types of Purple Goldfish (Added Service) – Chapter 19 Blog 2011-08-31 576 0 Customer Experience
#7 of the 12 different types of Purple Goldfish (Thank You’s) – Chapter 18 Blog 2011-08-30 494 0 Customer Experience
#6 of 12 Types of Purple Goldfish (Pay it Forward) – Chapter 17 Blog 2011-08-29 671 0 Customer Experience
#5 of 12 different types of Purple Goldfish (Guarantees) – Chapter 16 Blog 2011-08-28 592 0 Customer Experience
#4 of 12 different types of Purple Goldfish (First / Last Impressions) – Chapter 15 Blog 2011-08-27 805 0 Customer Experience
#3 of 12 different types of Purple Goldfish (Sampling) – Chapter 14 Blog 2011-08-26 743 0 Customer Experience
#2 of 12 different types of Purple Goldfish (In the Bag or Out of the Box) – Chapter 13 Blog 2011-08-25 777 0 Customer Experience
#1 of 12 different types of Purple Goldfish (Throw-In’s) – Chapter 12 Blog 2011-08-24 594 0 Customer Experience
The Fifth Ingredient of a Purple Goldfish (Sticky) – Chapter 11 Blog 2011-08-23 756 0 Customer Experience
The Fourth Ingredient of a Purple Goldfish (Expression) – Chapter 10 Blog 2011-08-22 665 0 Digital Marketing, Customer Experience
The Third Ingredient of a Purple Goldfish (Limited) – Chapter 9 Blog 2011-08-21 596 0 Customer Experience
Surprise and Delight & the Power of the Unexpected – Chapter 8 Blog 2011-08-16 612 0 Customer Experience
The ingredients or r.u.l.e.s for creating little unexpected extras – Chapter 7 Blog 2011-08-13 804 0 Customer Experience
Customer Experience: 12 little things that make a big difference Blog 2011-08-12 15,920 0 Customer Experience
Give Your Customers Something to Talk About – Chapter 6 Blog 2011-08-10 624 0 Digital Marketing, Customer Experience
Leveraging surplus, status and the gift economy – Chapter 5 Blog 2011-08-09 603 0 Digital Marketing
Purple Goldfish Strategy – Chapter 4 Blog 2011-08-08 787 0 Customer Experience, Customer Loyalty
What is lagniappe? A word worth traveling to New Orleans to get – Chapter 3 Blog 2011-08-07 758 0 Customer Experience
This isn’t Your Dad’s Marketing… Value is Becoming the New Black – Chapter 2 Blog 2011-08-05 691 0 Digital Marketing, Customer Experience
The Biggest Myth in Marketing – Chapter 1 Blog 2011-08-01 775 0 Customer Experience
What’s Your Purple Goldfish? An introduction Blog 2011-07-31 1,023 0 Customer Experience
Zane’s Cycles: Lessons in maximizing the lifetime value of your customers Blog 2011-07-27 1,969 2 Digital Marketing
Need your help with my next 12 Most post Blog 2011-07-24 663 0 Digital Marketing
Purple Goldfish Project Top Ten List #17 Blog 2011-07-19 580 0 Customer Experience
Maggiano’s has a fresh take on pasta with a little extra Blog 2011-07-12 746 0 Customer Experience
Apple replaces an iPad2 and goes the extra mile Blog 2011-07-12 697 0 Customer Experience
Purple Goldfish Video Podcast Episode #39 – Introducing Green and Golden Goldfish Blog 2011-07-10 517 0 Customer Experience
12 most amazing (yet little known) examples of marketing lagniappe Blog 2011-07-06 1,146 0 Customer Experience
Woodwinters delivers the vintners dozen Blog 2011-07-05 626 0 Customer Experience
Social Media is not the answer Blog 2011-06-30 651 0 Customer Experience
Jansport zips its way into the Purple Goldfish Project Blog 2011-06-27 1,154 0 Customer Experience
Scan this… Hangers Cleaners delivers on customer experience Blog 2011-06-27 1,267 0 Social Business, Customer Experience, Innovation
Foursquare check-in, pay with AMEX and get a little extra Blog 2011-06-24 964 0 Social Business, Customer Experience
It is the small things that make the difference at Southwest Blog 2011-06-23 547 0 Customer Experience
Social Media wake-up call… People talk to people, not brands Blog 2011-06-21 1,136 1 Customer Experience
Disney understands little things like language make a difference Blog 2011-06-19 742 0 Customer Experience
The Taco Truck gives a little extra that’s true to its ROOTS Blog 2011-06-16 932 0 Customer Experience
Purple Goldfish Video Podcast Episode #38 – Izzy’s Blog 2011-06-13 681 0 Customer Experience
Crystal Peak Lodge premieres with a private movie theater Blog 2011-06-07 703 0 Customer Experience
Purple Goldfish Video Podcast Episode 37 Blog 2011-06-06 729 0 Customer Experience
The 3 biggest myths about your customers and a common Goldfish Blog 2011-06-05 522 0 Customer Experience
Purple Goldfish, Golden Goldfish and Green Goldfish Blog 2011-05-31 946 0 Customer Experience
Are you giving extra? Amica Insurance understands the power of lagniappe Blog 2011-05-30 2,054 0 Customer Experience, Financial Services
Are you giving extra? Amica Insurance understands the power of lagniappe Blog 2011-05-26 826 0 Customer Experience
Hershey Lodge gives you a little extra and a kiss Blog 2011-05-25 984 1 Digital Marketing, Customer Experience
Chipotle’s RAOK lunch burritos deliver surprise and delight Blog 2011-05-24 1,149 0 Digital Marketing, Customer Experience
Omni Hotel has a marketing lagniappe that’s juiced Blog 2011-05-23 679 0 Digital Marketing, Customer Experience
In-N-Out uses simplicity, efficiency, code words and the bible to maximize #custserv Blog 2011-05-22 2,165 0 Digital Marketing, Customer Experience
Mitchells and Wufoo hug their customers with handwritten notes Blog 2011-05-21 1,047 0 Digital Marketing, Customer Experience
QR codes utilized by Taranta as a marketing lagniappe Blog 2011-05-16 1,194 0 Digital Marketing, Customer Experience
Purple Goldfish Strategy: Is Differentiation the key to GROWTH? Blog 2011-05-14 1,777 0 Digital Marketing, Customer Experience
LL Bean wins the #marchto800 in the Purple Goldfish Project Blog 2011-05-13 835 0 Digital Marketing, Customer Experience

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