All posts by liz_roche
| Title | Type |
Date |
Views | Comments | Categories |
|---|---|---|---|---|---|
| IT Can't Be Customer-Centric Unless It's Integral to the Business | Blog | 2008-08-01 | 1,900 | 0 | Large Enterprise, Chief Information Officer, Employee Engagement, Technology Implementation |
| IT Organzations Have Their Hands Full | Blog | 2008-07-01 | 1,937 | 0 | Customer Strategy, Chief Customer Officer, Chief Information Officer, Employee Engagement, Technology Implementation |
| How Does Jane Shop for an SUV? EMM Lets You Capture Consumer Activity Across Channels | Article | 2008-04-14 | 4,053 | 1 | Sales Performance, Digital Marketing, Fast-Moving Consumer Goods, Chief Customer Officer, Chief Information Officer, Technology Implementation, Transportation / Travel / Leisure |
| Getting to Gestalt | Blog | 2008-02-28 | 3,125 | 0 | Enterprise Technology, Chief Customer Officer, Chief Information Officer, Technology Implementation |
| HP's Demo Days Turn Employees Into "Brand Ambassadors" | Article | 2008-02-11 | 7,599 | 1 | Sales Performance, Service and Support, Digital Marketing, Computers / Technology, Customer Experience, Enterprise Technology, Voice of Customer, Customer Strategy, Chief Information Officer, Employee Engagement, Technology Implementation |
| Applying CRM to IT Projects | Blog | 2008-01-29 | 2,555 | 2 | Enterprise Technology, Chief Information Officer, Technology Implementation |
| You Might Inhibit Change If... | Blog | 2008-01-07 | 3,309 | 7 | Enterprise Technology, Customer Strategy, Chief Information Officer, Technology Implementation |
| Global CRM: Make the Customer the Design Point | Article | 2007-08-20 | 6,851 | 1 | Leadership, Digital Marketing, Customer Experience, Voice of Customer, Customer Strategy, Financial Services, Chief Customer Officer, Non-Profit / Associations |
| Sell Your Salesforce on the Importance of Sharing Information | Article | 2007-07-23 | 4,485 | 0 | Sales Performance, Performance Management, Customer Process, Performance Metrics, Chief Information Officer, Employee Engagement |
| There's a Right Way to Select CRM Technology | Article | 2007-06-25 | 4,981 | 1 | Customer Process, Chief Information Officer, Technology Implementation |
| Sales Effectiveness Technology: Underground Railroad or Value-Based Superhighway? | Article | 2007-04-16 | 4,102 | 1 | Sales Performance, Chief Information Officer, Employee Engagement |
| Didn't Budget for the Latest CRM Trends? There Are Still Things You Can Do in IT | Article | 2007-01-28 | 4,439 | 0 | Digital Marketing, Customer Strategy, Chief Customer Officer, Chief Information Officer, Employee Engagement, Technology Implementation |
| CRM Helps Formerly Conservative Retail Banking Loosen Up and Win Customers | Article | 2006-11-05 | 5,067 | 0 | Digital Marketing, Computers / Technology, Customer Analytics, Financial Services |
| Forget E-business; Make the Customer the Design Point With C-business | Article | 2006-10-02 | 1,949 | 0 | Leadership, Digital Marketing, Customer Loyalty, Employee Engagement |
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10 Steps to a Single Customer View
Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.
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