All posts by niall_budds

Title	Type	Date	Views	Categories
Rumors of My Departure are Greatly Exaggerated!	Blog	2012-03-13	355	Customer Loyalty
When Firing the CEO is Not an Option	Blog	2012-03-01	314	Leadership, Digital Marketing
Embracing Digital Customer Interaction	Blog	2011-11-04	1,876	Digital Marketing
Three Missed Marketing Opportunities for Mortgage Lenders	Blog	2011-01-26	769	Digital Marketing, Financial Services
Marketing Accountability	Blog	2010-07-29	1,034	Digital Marketing, Customer Experience
Do Not Solicit at 36,000 Feet!	Blog	2010-07-26	1,131	Sales Performance, Customer Experience
Measuring Marketing Efficiency	Blog	2010-07-16	1,522	Digital Marketing
Evaluating Marketing Performance: The Importance of 'No'	Blog	2010-06-01	1,774	Digital Marketing
You Can't Gauge Your Business Success Without Effective Measurement	Article	2005-08-16	2,365	Leadership, Service and Support, Customer Process, Customer Strategy, Financial Services, Performance Metrics, Chief Customer Officer, Employee Engagement

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.