All posts by dvogel

Title	Type	Date	Views	Comments	Categories
The ABC’s of Mobile Marketing	Blog	2011-05-05	1,349	0	Digital Marketing, Enterprise Technology
STALKER ALERT! How to Personalize your Marketing Without Being a Creeper	Blog	2011-04-06	1,220	0	Digital Marketing
Recovering Your Marketing Budget with an Optimized Marketing Supply Chain	Blog	2011-01-27	1,158	0	Digital Marketing
How We As Marketers Can Regain Our Swagger	Blog	2011-01-12	1,222	0	Digital Marketing
Intro to Auto-Triggers for Sales and Marketing	Blog	2010-12-15	1,771	4	Sales Performance, Digital Marketing
Top 10 Direct Marketing Posts of 2010	Blog	2010-12-08	2,119	1	Digital Marketing
Q&A: Cynthia Artin on QR Codes in Direct Marketing	Blog	2010-11-09	1,778	2	Digital Marketing
How to Stop Bad Data from Wrecking your Marketing Budget	Blog	2010-11-02	1,386	0	Digital Marketing
Seth Godin Dishes on Direct Marketing Vs. Mass Marketing	Blog	2010-07-21	1,823	0	Digital Marketing
Is Social Media Marketing Poaching Direct Marketing Results?	Blog	2010-07-10	3,236	2	Digital Marketing, Social Business
Increasing Profits with Next-Generation Marketing	White Paper	2010-03-15	12,707	0	Large Enterprise, Midsize Business, Customer Experience, Enterprise Technology, Voice of Customer, Customer Loyalty, Innovation, Technology Implementation
Mail Print	Company Profile	2010-03-15	1,734	0
Influence the Buying Process with Automated Marketing: 10 Ways to Improve Revenue and ROI Now	White Paper	2009-09-17	14,942	0	Large Enterprise, Leadership, Sales Performance, Digital Marketing, Midsize Business, Customer Experience, Customer Loyalty, Customer Process, Customer Strategy, Chief Information Officer, Employee Engagement, Technology Implementation
Improving CRM Investments	White Paper	2009-02-02	14,255	0	Sales Performance, Digital Marketing, Customer Analytics, Voice of Customer, Customer Loyalty, Customer Strategy, Chief Customer Officer, Chief Information Officer, Employee Engagement
Engagement Systems	Company Profile	2009-02-02	5,965	0

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.