All posts by e_roman
| Title | Type |
Date |
Views | Comments | Categories |
|---|---|---|---|---|---|
| Komen and the Privacy Act: 3 Takeaways | Blog | 2012-02-06 | 191 | 0 | Digital Marketing, Social Business |
| Starbucks - 3 Twitter Best Practices | Blog | 2012-01-30 | 984 | 0 | Digital Marketing, Social Business |
| Positive Customer Experience: What's the Return on Investment? | Blog | 2012-01-23 | 687 | 0 | Customer Experience |
| Damaging Your Customer’s Loyalty | Blog | 2012-01-17 | 393 | 2 | Customer Loyalty |
| Three Voice of Customer Innovators to Watch in 2012 | Blog | 2012-01-07 | 412 | 0 | Digital Marketing, Customer Experience, Voice of Customer |
| Broken Promises | Blog | 2012-01-03 | 591 | 0 | Customer Experience, Customer Process |
| 2012: Year of Preference-Driven Multichannel Marketing Breakthroughs | Blog | 2011-12-19 | 436 | 0 | Digital Marketing |
| "The Customer Is Always Wrong" | Blog | 2011-12-12 | 540 | 0 | Customer Experience, Transportation / Travel / Leisure |
| Holiday Blues: Lost Opportunities, Knee-Jerk Discounts | Blog | 2011-12-05 | 464 | 0 | Digital Marketing, Customer Strategy |
| When Customers Push Back: 3 Recommendations | Blog | 2011-11-28 | 785 | 0 | Service and Support |
| The Real Reason They Wept for Steve Jobs: A Marketing Revelation | Blog | 2011-11-21 | 959 | 0 | Digital Marketing |
| Learn from Coke's 3 Facebook Best Practices | Blog | 2011-11-14 | 1,097 | 0 | Digital Marketing, Social Business |
| Verizon's "Opt-Out" Policy; What Marketers Should Do Differently | Blog | 2011-11-07 | 504 | 0 | Digital Marketing |
| LinkedIn Fatigue? VW Doesn't Think So | Blog | 2011-10-31 | 577 | 0 | Digital Marketing, Social Business |
| 5 Best Practices to Improve Customer Service | Blog | 2011-10-24 | 693 | 1 | Leadership, Service and Support |
| Netflix: 3 Marketing Takeaways We Can Apply | Blog | 2011-10-17 | 656 | 0 | Digital Marketing, Voice of Customer, Customer Loyalty |
| Steve Jobs: Two Major Lessons for Business Leaders | Blog | 2011-10-10 | 677 | 0 | Leadership, Customer Experience, Innovation |
| Facebook's Makeover: Breakthrough or Big Brother? | Blog | 2011-10-03 | 550 | 0 | Social Business |
| Netflix: What Worked and What isn't Working | Blog | 2011-09-26 | 500 | 0 | Voice of Customer, Customer Loyalty |
| Help Your Customer Service Reps Engage with Customers | Blog | 2011-09-19 | 482 | 0 | Service and Support |
| Facebook Coupons: Money In The Bank? | Blog | 2011-09-12 | 650 | 0 | Digital Marketing, Social Business |
| Twitter Fatigue? Or Irrelevance Fatigue? | Blog | 2011-09-06 | 1,062 | 0 | Digital Marketing |
| Let’s Give Them Something to Talk About: Creative Use of Social Media | Blog | 2011-08-29 | 776 | 0 | Digital Marketing, Social Business |
| How to Introduce Customer Centric Thinking into Your Organization | Blog | 2011-08-22 | 667 | 0 | Voice of Customer |
| Double Dip Recession? Not If You Listen to Customers | Blog | 2011-08-15 | 1,068 | 2 | Digital Marketing |
| Four Lessons About the Power of Twitter from the Debt Ceiling Drama | Blog | 2011-08-08 | 547 | 0 | Digital Marketing |
| Build Positive Emotional Equity with Customer Care | Blog | 2011-08-01 | 612 | 0 | Service and Support |
| What's Your Marketing Innovation Score? | Blog | 2011-07-25 | 759 | 0 | Digital Marketing |
| Useless Technology; Ford’s Fall from Grace | Blog | 2011-07-21 | 776 | 0 | Voice of Customer |
| What Marketers Should Learn from the Murdoch Mess | Blog | 2011-07-11 | 529 | 0 | Digital Marketing |
| Our Daily Emails: Guidelines for Improving Quality and Relevance | Blog | 2011-07-05 | 827 | 0 | Digital Marketing |
| Customer Service: Are You Paying Your Reps what they Deserve? | Blog | 2011-06-27 | 703 | 0 | Digital Marketing |
| The Gap Between Your Wishful Thinking and Real Customer Experiences | Blog | 2011-06-20 | 464 | 0 | Digital Marketing |
| Facebook Users Concerned About Providing Access to Marketers | Blog | 2011-06-13 | 740 | 0 | Digital Marketing |
| Customer Retention: Too Many Missed Opportunities | Blog | 2011-06-06 | 1,167 | 0 | Digital Marketing, Voice of Customer, Customer Loyalty |
| Useless Technology... Cautionary Tales from Ford and Fairmont Hotels | Blog | 2011-05-31 | 1,337 | 0 | Digital Marketing, Customer Experience |
| 5 Steps for Recalibrating Your Marketing in Case of a Double Dip Recession | Blog | 2011-05-23 | 835 | 0 | Digital Marketing |
| Powerful Customer Service Drives New Customers, Retention, and Revenue | Blog | 2011-05-16 | 1,403 | 2 | Digital Marketing |
| Powerful Strategies for Customer Retention and Engagement | Blog | 2011-05-09 | 870 | 0 | Digital Marketing |
| As Facebook, Apple and Google are Learning, Consumers Want Privacy ... But They Want Something Else, Too | Blog | 2011-05-02 | 703 | 0 | Digital Marketing |
| Sheplers: 116 Year Old Company Engages Customers to Select a Logo for New Apparel Line | Blog | 2011-04-25 | 906 | 0 | Digital Marketing, Social Business |
| Which Social Media Channels Matter Most? | Blog | 2011-04-18 | 1,726 | 4 | Digital Marketing, Social Business |
| Customer Councils: A Powerful Source for Voice of Customer Insights | Blog | 2011-04-11 | 809 | 0 | Voice of Customer |
| 5 SEO Voice of Customer-Driven Best Practices | Blog | 2011-04-04 | 1,872 | 0 | Digital Marketing |
| Social Media Self-Destruction: Aflac and Chrysler | Blog | 2011-03-28 | 934 | 0 | Digital Marketing, Social Business |
| Use Twitter as a Voice of Customer Marketing and Service Channel | Blog | 2011-03-21 | 1,104 | 0 | Digital Marketing, Social Business, Voice of Customer |
| Use Voice of Customer Insights to Effectively Gain and Retain Customers | Blog | 2011-03-17 | 868 | 0 | Digital Marketing, Voice of Customer, Small Business, Innovation |
| Social Media's Power To Help Charities Engage Donors: Relationship Marketing Innovator; Free The Children | Blog | 2011-03-07 | 710 | 0 | Digital Marketing |
| Relationship Marketing Innovators: 5 Best Practices at Threadless.com | Blog | 2011-02-28 | 1,739 | 0 | Digital Marketing |
| Why Is Opting Out of Online Tracking My Problem? | Blog | 2011-02-21 | 661 | 0 | Digital Marketing |
| Egypt's Social Media Revolt: Is Your Company Next? | Blog | 2011-02-15 | 1,090 | 1 | Digital Marketing, Social Business |
| Manipulating Customer Service Ratings…What’s Going On? | Blog | 2011-02-07 | 610 | 0 | Service and Support, Digital Marketing |
| Lessons From Ford’s Brilliant Use of Social Media | Blog | 2011-01-31 | 2,253 | 2 | Digital Marketing, Social Business |
| Lessons from My Chimney Cleaner About Service and Marketing Best Practices | Blog | 2011-01-24 | 823 | 0 | Service and Support, Digital Marketing |
| 'List Fatigue'...Or Just Strategy Fatigue? | Blog | 2011-01-17 | 1,015 | 0 | Digital Marketing |
| 5 Pre-conditions for Obtaining Opt-In Preference Information | Blog | 2011-01-10 | 787 | 0 | Digital Marketing |
| Will They Still Love Me Tomorrow? | Blog | 2011-01-05 | 1,142 | 0 | Leadership, Sales Performance, Customer Experience, Customer Loyalty |
| Will They Still Love Me Tomorrow? | Blog | 2011-01-04 | 604 | 0 | Customer Experience |
| Part 2; Top 10 Marketing Challenges for CEO’s in 2011 | Blog | 2010-12-27 | 989 | 0 | Leadership, Digital Marketing |
| Top 10 Marketing Challenges for CEO's in 2011 (PART 1) | Blog | 2010-12-20 | 1,160 | 0 | Leadership, Digital Marketing, Customer Strategy |
| Are You Going for the “Quickie Sale”or the Relationship? | Blog | 2010-12-13 | 657 | 0 | Sales Performance, Service and Support |
| Megatrend #4; Consumers Demand Three-Dimensional Website Experiences | Blog | 2010-12-06 | 824 | 0 | Customer Experience |
| Using the Customer’s Voice to Drive Marketing Performance: An Interview With Ernan Roman | Interview | 2010-12-03 | 4,938 | 0 | Leadership, Digital Marketing, Social Business, Voice of Customer |
| Discounting: A Dangerous Addiction | Blog | 2010-12-01 | 982 | 0 | Customer Experience, Innovation |
| 10 Tips For Converting Social Networking Into Revenue | Article | 2009-08-13 | 5,177 | 0 | Sales Performance, Digital Marketing, Social Business, Customer Experience, Voice of Customer, Customer Strategy, Customer Management Education |
| Research Findings: Customer Dis-service and Hostage Marketing | Blog | 2009-01-20 | 4,280 | 0 | Leadership, Service and Support, Digital Marketing, Contact Center, Customer Experience, Customer Loyalty, Chief Customer Officer |
| Scary Times Call for Better Customer Service: Improve Your Contact Center and Realize Sustainable Profits | Article | 2008-12-11 | 4,188 | 0 | Service and Support, Customer Experience, Voice of Customer, Customer Loyalty, Customer Strategy, Chief Customer Officer, Employee Engagement, Telecommunications |
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