All posts by laura_patterson
| Title | Type |
Date |
Views | Comments | Categories |
|---|---|---|---|---|---|
| Establishing Key Performance Indicators for Measuring Marketing | Blog | 2011-05-01 | 1,193 | 0 | Digital Marketing |
| Improve Your Win Rate With a Customer Buying Pipeline | Blog | 2011-04-05 | 1,076 | 0 | Digital Marketing |
| When Brand Relevance Is A Relevant Metric | Blog | 2011-01-31 | 695 | 0 | Digital Marketing |
| Five Steps to Improve Your Marketing Accountability | Article | 2011-01-02 | 3,695 | 0 | Leadership, Digital Marketing, Performance Metrics |
| Measuring Beyond The Lead | Blog | 2010-12-01 | 918 | 1 | Digital Marketing |
| Move from Managing Programs to Managing Performance | Blog | 2010-11-25 | 1,010 | 0 | Leadership, Digital Marketing |
| August 2010: Four Metrics Categories for Measuring Social Media | Blog | 2010-08-02 | 3,071 | 0 | Social Business |
| Marketing Accountability Builds Bridges | Blog | 2010-06-22 | 1,182 | 0 | Digital Marketing |
| Solve the Mystery of Marketing ROI | Blog | 2010-06-17 | 1,305 | 0 | Digital Marketing |
| Do Your Marketing Metrics Pass the "So-What" Test? | Blog | 2010-06-11 | 1,739 | 0 | Digital Marketing |
| Bounce Back from Lead Rejection | Blog | 2010-05-14 | 1,295 | 0 | Digital Marketing |
| Using Sentiment Analysis to Measure Social Media Engagement | Blog | 2010-04-29 | 2,356 | 0 | Social Business, Customer Analytics, Voice of Customer, Customer Loyalty |
| Managing Touch Point Value: 10 Steps to Improve Customer Engagement | Article | 2009-03-26 | 15,584 | 3 | Leadership, Service and Support, Digital Marketing, Customer Experience, Customer Loyalty, Performance Management, Performance Metrics, Chief Customer Officer |
| Advisory Boards: Innovation Means Knowing What Your Customers Want | Article | 2008-06-16 | 3,286 | 0 | Digital Marketing, Computers / Technology, Customer Analytics, Customer Experience, Voice of Customer, Customer Strategy, Chief Customer Officer, Innovation |
| Marketers Must Tap Into the Year of the Customer | Article | 2007-12-17 | 4,990 | 2 | Digital Marketing, Performance Management, Performance Metrics |
| Measuring Only Marketing Activities Won't Reveal the Return on Marketing Investment | Article | 2007-10-22 | 4,217 | 1 | Digital Marketing, Performance Management, Performance Metrics |
| How Effective Is Your PR? Media Impressions Can't Give You the Whole Picture | Article | 2007-10-15 | 9,176 | 0 | Digital Marketing, Performance Management, Fast-Moving Consumer Goods, Performance Metrics, Manufacturing |
| Know Your Customers' Wallet Share to Retain the Best Customers | Article | 2007-09-24 | 10,780 | 1 | Leadership, Digital Marketing, Customer Loyalty, Performance Management, Customer Strategy |
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