All posts by julie_baker

Title	Type	Date	Views	Categories
Embrace Your Digital Shadow	Blog	2012-04-24	625	Digital Marketing, Customer Analytics
How the internet radio audience is changing, well, everything...	Blog	2011-06-16	1,442	Digital Marketing, Customer Analytics, Customer Experience
Turning audience data into revenue: Part II	Blog	2011-05-20	1,033	Digital Marketing, Customer Analytics
Turning audience data into revenue: Part I	Blog	2011-05-06	1,098	Digital Marketing, Customer Analytics
ESPN: Maximizing Audience Data to Drive Revenue Growth	Blog	2011-03-17	1,095	Digital Marketing, Customer Analytics, Customer Experience
Time Magazine gets it wrong...so wrong.	Blog	2010-08-02	952	Customer Experience
A seismic shift from marketing efficiency to marketing effectiveness	Blog	2010-05-17	978	Digital Marketing
Healthcare Goes Digital	Blog	2010-03-19	1,405	Digital Marketing
Prestige for Sale	Blog	2010-02-24	1,160	Digital Marketing
Fewer metrics, greater result	Blog	2010-02-18	1,501	Digital Marketing
Measurement Should Be From the Customer's Point of View	Article	2005-08-16	1,929	Leadership, Digital Marketing, Customer Experience, Performance Metrics, Chief Customer Officer

MarketPlace

Global Customer Experience Management (CEM) Certification Program

[May 30-31, Frankfurt; July 25-26, Hong Kong] An internationally recognized program with proven track record of success - being run for 34 times in 13 cities with attendees from 50 countries, the program is developed based on the U.S. patent-pending Branded CEM Method which aims to drive customer loyalty and brand differentiation with quantifiable business results. Limited offer: USD300 early bird discount.

Join us on May 29th in New York City. Stuart Ryder, SVP, Mobile Research Lead for Ipsos IOTX & Roxana Strohmenger, a leading Forrester analyst, will be in attendance to share best practices and new trends in mobile market research.

[June 12, Sir Francis Drake Hotel] Gregson Siu, Vice President, Ariba Business Operations, Ariba and Bob Thompson, CustomerThink, will be in attendance to share best practices, new trends and latest research to help you develop your customer experience program.

Social Networking and sCRM International Congress in Colombia

[June 25-26, Bogota] Thirteen international thought leaders will present, from different perspectives, the trends, the uses, and the magic - as well as the reality - of Social Networking and how it impacts the way customers are doing/will do business.

Driving ROI With VoC

Walker has identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.