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 <title>All content posted by naras_eechambadi</title>
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<item>
 <title>Web Analytics is More Than Just a Reporting Tool</title>
 <link>http://www.customerthink.com/blog/web_analytics_is_more_than_just_a_reporting_tool</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/web_analytics_is_more_than_just_a_reporting_tool#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/43">Web Analytics</category>
 <pubDate>Mon, 08 Mar 2010 12:15:32 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
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</item>
<item>
 <title>Customer Service and Marketing</title>
 <link>http://www.customerthink.com/blog/customer_service_and_marketing</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/customer_service_and_marketing#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <pubDate>Mon, 22 Feb 2010 13:17:42 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
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<item>
 <title>Does Brand Marketing still matter?</title>
 <link>http://www.customerthink.com/blog/does_brand_marketing_still_matter</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/does_brand_marketing_still_matter#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <pubDate>Mon, 08 Feb 2010 19:16:29 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
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</item>
<item>
 <title>If the lunatics do run the asylum, how do we control the message?</title>
 <link>http://www.customerthink.com/blog/if_the_lunatics_do_run_the_asylum_how_do_we_control_the_message</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/if_the_lunatics_do_run_the_asylum_how_do_we_control_the_message#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/92">Social Business</category>
 <pubDate>Mon, 25 Jan 2010 14:16:22 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">229372 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Let customers control how/what/when when they hear from you</title>
 <link>http://www.customerthink.com/blog/let_customers_control_howwhatwhen_when_they_hear_from_you</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/let_customers_control_howwhatwhen_when_they_hear_from_you#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <pubDate>Thu, 14 Jan 2010 15:23:12 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
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</item>
<item>
 <title>Is technology the gating factor for marketing?</title>
 <link>http://www.customerthink.com/blog/is_technology_the_gating_factor_for_marketing</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/is_technology_the_gating_factor_for_marketing#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/42">Enterprise Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Thu, 14 Jan 2010 15:10:53 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">228933 at http://www.customerthink.com</guid>
</item>
<item>
 <title>The Paradox of Marketing Automation</title>
 <link>http://www.customerthink.com/blog/the_paradox_of_marketing_automation</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/the_paradox_of_marketing_automation#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/42">Enterprise Technology</category>
 <category domain="http://www.customerthink.com/taxonomy/term/86">Performance Management</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/13">Customer Information Architecture</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <pubDate>Thu, 18 Jun 2009 11:16:53 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
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</item>
<item>
 <title>Forrester Marketing Forum 2009: A brief review</title>
 <link>http://www.customerthink.com/blog/forrester_marketing_forum_2009_a_brief_review</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/forrester_marketing_forum_2009_a_brief_review#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <pubDate>Wed, 06 May 2009 11:08:26 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">218032 at http://www.customerthink.com</guid>
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<item>
 <title>Luring Back Former Customers:  Triumph of Hope Over Intelligence?</title>
 <link>http://www.customerthink.com/blog/luring_back_former_customers_triumph_of_hope_over_intelligence</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/luring_back_former_customers_triumph_of_hope_over_intelligence#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/95">Voice of Customer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Thu, 02 Apr 2009 16:51:25 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
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</item>
<item>
 <title>Use Marketing Analytics to Beat the Recession Blues</title>
 <link>http://www.customerthink.com/interview/marketing_analytics_beat_recession_blues</link>
 <description></description>
 <comments>http://www.customerthink.com/interview/marketing_analytics_beat_recession_blues#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/43">Web Analytics</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <pubDate>Sat, 21 Mar 2009 23:07:56 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
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</item>
<item>
 <title>Decline in Direct Mail Spending: Silver Lining in a Dark Cloud?</title>
 <link>http://www.customerthink.com/blog/silver_lining_in_this_dark_cloud</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/silver_lining_in_this_dark_cloud#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Wed, 11 Mar 2009 18:27:31 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">213959 at http://www.customerthink.com</guid>
</item>
<item>
 <title>US Airways throws in the towel.  Score one for the customer!</title>
 <link>http://www.customerthink.com/blog/us_airways_throws_in_the_towel_score_one_for_the_customer</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/us_airways_throws_in_the_towel_score_one_for_the_customer#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Mon, 23 Feb 2009 18:05:08 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">212366 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Starbucks Slides Down Slithery Slope</title>
 <link>http://www.customerthink.com/blog/starbucks_slides_down_slithery_slope</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/starbucks_slides_down_slithery_slope#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <pubDate>Thu, 19 Feb 2009 23:53:31 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">212090 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Marketers, This is Your Time to Innovate and Lead, Not Hunker Down</title>
 <link>http://www.customerthink.com/article/time_for_marketers_to_lead_not_hunker_down</link>
 <description></description>
 <comments>http://www.customerthink.com/article/time_for_marketers_to_lead_not_hunker_down#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Fri, 13 Feb 2009 06:00:00 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">210649 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Trim Your Customer Experience to the Prevailing Wind</title>
 <link>http://www.customerthink.com/blog/trim_your_customer_experience_prevailing_wind</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/trim_your_customer_experience_prevailing_wind#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Fri, 23 Jan 2009 10:56:32 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">209508 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Tough Times Call for Creativity and Reverse Targeting: Here&#039;s How to Market in Real Time</title>
 <link>http://www.customerthink.com/blog/tough_times_creativity_reverse_targeting</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/tough_times_creativity_reverse_targeting#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/92">Social Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/43">Web Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Tue, 25 Nov 2008 17:11:02 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">205701 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Firing Customers: Is It Ever a Good Idea?</title>
 <link>http://www.customerthink.com/blog/firing_customers_is_it_ever_a_good_idea</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/firing_customers_is_it_ever_a_good_idea#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <pubDate>Thu, 16 Aug 2007 14:35:35 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">2063 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Oh, So Close!  Verizon Almost Gets It</title>
 <link>http://www.customerthink.com/blog/oh_so_close_verizon_almost_gets_it</link>
 <description></description>
 <comments>http://www.customerthink.com/blog/oh_so_close_verizon_almost_gets_it#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/service_ma">Service and Support</category>
 <category domain="http://www.customerthink.com/taxonomy/term/5">Contact Center</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <pubDate>Tue, 07 Aug 2007 09:16:33 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">2005 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Customer Insights Go Real Time: Marketing at the Moment of Truth</title>
 <link>http://www.customerthink.com/article/customer_insights_go_real_time</link>
 <description></description>
 <comments>http://www.customerthink.com/article/customer_insights_go_real_time#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/telecomm">Telecommunications</category>
 <pubDate>Tue, 03 Apr 2007 07:58:00 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">922 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Advice to CMOs: Have Your Metrics in Place; Have a Strategic Vision; and Work Well With Others</title>
 <link>http://www.customerthink.com/article/cmos_have_metrics_strategy_in_place</link>
 <description></description>
 <comments>http://www.customerthink.com/article/cmos_have_metrics_strategy_in_place#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <pubDate>Mon, 22 Jan 2007 00:08:00 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">435 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Effective CRM Means Getting Your Priorities Right: The Amica Story</title>
 <link>http://www.customerthink.com/article/amica_effective_crm_get_priorities_right</link>
 <description></description>
 <comments>http://www.customerthink.com/article/amica_effective_crm_get_priorities_right#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/5">Contact Center</category>
 <category domain="http://www.customerthink.com/taxonomy/term/4">Customer Experience</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <pubDate>Mon, 06 Nov 2006 00:00:00 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">21 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Analytics Can Make Your Numbers Really Add Up</title>
 <link>http://www.customerthink.com/article/analytics_can_make_your_numbers_really_add_up</link>
 <description></description>
 <comments>http://www.customerthink.com/article/analytics_can_make_your_numbers_really_add_up#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <pubDate>Mon, 10 Apr 2006 02:00:00 -0500</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">205 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Marketing Shouldn&#039;t Always Drive Customer Strategy</title>
 <link>http://www.customerthink.com/article/marketing_shouldnt_drive_customer_strategy</link>
 <description></description>
 <comments>http://www.customerthink.com/article/marketing_shouldnt_drive_customer_strategy#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_exec">CxO Leadership</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/12">Customer Loyalty</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/small_bu">Small Business</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/categories/chief_executive_officer/chief_customer_">Chief Customer Officer</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/18">Experience and Process Design</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/retail_s">Retail Sales</category>
 <pubDate>Tue, 07 Mar 2006 02:00:00 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">206 at http://www.customerthink.com</guid>
</item>
<item>
 <title>Marketing Executives Sought—But Didn&#039;t Quite Find—More Accountability in 2005</title>
 <link>http://www.customerthink.com/article/marketing_executives_sought_accountability</link>
 <description></description>
 <comments>http://www.customerthink.com/article/marketing_executives_sought_accountability#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/8">Customer Analytics</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Tue, 17 Jan 2006 02:00:00 -0600</pubDate>
 <dc:creator>naras_eechambadi</dc:creator>
 <guid isPermaLink="false">289 at http://www.customerthink.com</guid>
</item>
<item>
 <title>In Marketing Analytics, Business Needs Drive Technology Adoption</title>
 <link>http://www.customerthink.com/article/business_needs_drive_technoloy</link>
 <description></description>
 <comments>http://www.customerthink.com/article/business_needs_drive_technoloy#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/financia">Financial Services</category>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/chief_info">Chief Information Officer</category>
 <category domain="http://www.customerthink.com/taxonomy/term/17">Organization Alignment</category>
 <category domain="http://www.customerthink.com/taxonomy/term/19">Technology Implementation</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/pharmace">Pharmaceutical</category>
 <category domain="http://www.customerthink.com/select_categories/chief_executive_officer/transpor">Transportation / Travel / Leisure</category>
 <pubDate>Tue, 15 Nov 2005 02:00:00 -0600</pubDate>
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 <comments>http://www.customerthink.com/interview/marketing_can_be_accountable_creative#comments</comments>
 <category domain="http://www.customerthink.com/categories/role/chief_executive_officer/marketing_">Digital Marketing</category>
 <category domain="http://www.customerthink.com/taxonomy/term/15">Customer Strategy</category>
 <category domain="http://www.customerthink.com/taxonomy/term/16">Performance Metrics</category>
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 <pubDate>Tue, 08 Nov 2005 00:00:00 -0600</pubDate>
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