All posts by naras_eechambadi

Title Type Datesort icon Views Comments Categories
Big Data Needs Big Judgment Blog 2011-09-20 553 0 Web Analytics
Are Communication Service Providers Really Ready for the Future? Blog 2011-08-30 416 0 Digital Marketing
The clock is ticking on net tracking Blog 2011-04-14 884 0 Digital Marketing
Addressable TV advertising starting to go mainstream Blog 2011-03-31 903 0 Digital Marketing
Increasing Marketing Complexity Demands Smart Outsourcing Blog 2011-03-23 955 0 Digital Marketing, Enterprise Technology
Marketers should get ahead of Do-Not-Track Blog 2011-01-31 787 0 Digital Marketing, Customer Analytics, Customer Experience
Maximize Long-Term Customer Value with Customer Marketing Article 2011-01-25 5,245 0 Digital Marketing
Customer Engagement: Making It Happen Blog 2010-09-13 1,485 1 Service and Support
Agile thinking will help marketers be more flexible Blog 2010-09-02 1,131 2 Digital Marketing
IBM’s acquisition of Unica will have long-term benefits for clients Blog 2010-08-19 2,119 0 Digital Marketing, Enterprise Technology
Marketing and Innovation: A Tale of Two Companies Blog 2010-05-13 1,522 0 Digital Marketing
Does Marketing Measurement Really Matter? Blog 2010-04-01 1,443 0 Digital Marketing, Performance Metrics
Web Analytics is More Than Just a Reporting Tool Blog 2010-03-08 1,475 1 Digital Marketing, Web Analytics
Customer Service and Marketing Blog 2010-02-22 1,504 0 Service and Support, Digital Marketing
Does Brand Marketing still matter? Blog 2010-02-08 1,410 1 Digital Marketing
If the lunatics do run the asylum, how do we control the message? Blog 2010-01-25 1,236 0 Digital Marketing, Social Business
Let customers control how/what/when when they hear from you Blog 2010-01-14 1,445 0 Digital Marketing
Is technology the gating factor for marketing? Blog 2010-01-14 2,489 0 Digital Marketing, Enterprise Technology, Employee Engagement
The Paradox of Marketing Automation Blog 2009-06-18 2,596 3 Digital Marketing, Customer Analytics, Enterprise Technology, Performance Management, Chief Information Officer, Customer Information Architecture, Technology Implementation
Forrester Marketing Forum 2009: A brief review Blog 2009-05-06 5,448 0 Digital Marketing
Luring Back Former Customers: Triumph of Hope Over Intelligence? Blog 2009-04-02 2,453 6 Service and Support, Digital Marketing, Customer Analytics, Customer Experience, Voice of Customer, Customer Loyalty, Chief Customer Officer
Use Marketing Analytics to Beat the Recession Blues Interview 2009-03-21 7,823 0 Digital Marketing, Customer Analytics, Web Analytics, Chief Information Officer
Decline in Direct Mail Spending: Silver Lining in a Dark Cloud? Blog 2009-03-11 3,362 0 Digital Marketing, Customer Analytics, Customer Experience, Customer Strategy, Chief Customer Officer
US Airways throws in the towel. Score one for the customer! Blog 2009-02-23 2,502 0 Service and Support, Customer Experience, Customer Strategy, Chief Customer Officer
Starbucks Slides Down Slithery Slope Blog 2009-02-19 2,105 2 Leadership, Digital Marketing, Customer Experience, Customer Loyalty, Customer Strategy, Chief Customer Officer
Marketers, This is Your Time to Innovate and Lead, Not Hunker Down Article 2009-02-13 4,747 5 Digital Marketing, Customer Analytics, Customer Strategy, Employee Engagement
Trim Your Customer Experience to the Prevailing Wind Blog 2009-01-23 1,712 0 Leadership, Service and Support, Digital Marketing, Customer Experience, Retail Sales, Transportation / Travel / Leisure
Tough Times Call for Creativity and Reverse Targeting: Here's How to Market in Real Time Blog 2008-11-25 2,559 0 Digital Marketing, Social Business, Web Analytics, Customer Strategy, Chief Customer Officer, Chief Information Officer, Technology Implementation, Retail Sales
Firing Customers: Is It Ever a Good Idea? Blog 2007-08-16 3,520 7 Leadership, Digital Marketing, Customer Loyalty, Customer Strategy, Performance Metrics, Chief Customer Officer, Chief Information Officer, Employee Engagement, Telecommunications
Oh, So Close! Verizon Almost Gets It Blog 2007-08-07 2,067 0 Service and Support, Digital Marketing, Contact Center, Customer Experience, Customer Loyalty, Chief Customer Officer, Employee Engagement, Telecommunications
Customer Insights Go Real Time: Marketing at the Moment of Truth Article 2007-04-03 5,217 0 Digital Marketing, Customer Analytics, Telecommunications
Advice to CMOs: Have Your Metrics in Place; Have a Strategic Vision; and Work Well With Others Article 2007-01-21 2,074 0 Digital Marketing, Customer Analytics, Customer Strategy, Performance Metrics, Employee Engagement
Effective CRM Means Getting Your Priorities Right: The Amica Story Article 2006-11-05 3,807 0 Digital Marketing, Contact Center, Customer Experience, Customer Strategy, Financial Services
Analytics Can Make Your Numbers Really Add Up Article 2006-04-09 2,043 0 Digital Marketing, Customer Analytics
Marketing Shouldn't Always Drive Customer Strategy Article 2006-03-07 3,110 0 Leadership, Digital Marketing, Customer Loyalty, Small Business, Customer Process, Customer Strategy, Chief Customer Officer, Chief Information Officer, Employee Engagement, Technology Implementation, Retail Sales
Marketing Executives Sought—But Didn't Quite Find—More Accountability in 2005 Article 2006-01-17 2,065 0 Digital Marketing, Customer Analytics, Customer Strategy, Financial Services, Chief Information Officer, Technology Implementation, Pharmaceutical, Transportation / Travel / Leisure
In Marketing Analytics, Business Needs Drive Technology Adoption Article 2005-11-15 2,389 0 Digital Marketing, Customer Strategy, Financial Services, Chief Information Officer, Employee Engagement, Technology Implementation, Pharmaceutical, Transportation / Travel / Leisure
Marketing Can Be Accountable and Creative: An Interview With Naras Eechambadi Interview 2005-11-07 4,561 0 Digital Marketing, Customer Strategy, Performance Metrics

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