All content posted by robert_kaden http://www.customerthink.com/user_content/106 All Content for a User en Getting Below the Surface to Discover Consumer Needs: Article Revisited http://www.customerthink.com/blog/getting_below_surface_revisited http://www.customerthink.com/blog/getting_below_surface_revisited#comments Advertising / Media / Public Relations Digital Marketing Social Business Customer Analytics Voice of Customer Customer Loyalty Performance Management Small Business Customer Strategy Chief Customer Officer Mon, 02 Jun 2008 10:14:54 -0500 robert_kaden 197907 at http://www.customerthink.com Top Ten Reasons To Skip Research and Buy a Porsche http://www.customerthink.com/blog/top_ten_skip_research_buy_porsche http://www.customerthink.com/blog/top_ten_skip_research_buy_porsche#comments Advertising / Media / Public Relations Digital Marketing Customer Analytics Customer Experience Voice of Customer Customer Loyalty Fast-Moving Consumer Goods Customer Strategy Financial Services Healthcare Services Sat, 05 Apr 2008 10:15:00 -0500 robert_kaden 3401 at http://www.customerthink.com Get Below the Surface to Understand Consumer Needs http://www.customerthink.com/article/get_below_surface_understand_consumer_need http://www.customerthink.com/article/get_below_surface_understand_consumer_need#comments Digital Marketing Customer Analytics Customer Loyalty Fast-Moving Consumer Goods Customer Strategy Customer Information Architecture Retail Sales Mon, 17 Mar 2008 08:00:00 -0500 robert_kaden 3248 at http://www.customerthink.com Budgeting for Marketing Research—Seven Approaches http://www.customerthink.com/blog/budgeting_marketing_research_seven_approaches http://www.customerthink.com/blog/budgeting_marketing_research_seven_approaches#comments Advertising / Media / Public Relations Digital Marketing Customer Analytics Voice of Customer Fast-Moving Consumer Goods Customer Strategy Customer Information Architecture Manufacturing Fri, 08 Feb 2008 13:15:22 -0600 robert_kaden 3032 at http://www.customerthink.com Real Research Versus the "Microwave Kind" http://www.customerthink.com/blog/real_research_vs_microwave_kind http://www.customerthink.com/blog/real_research_vs_microwave_kind#comments Advertising / Media / Public Relations Digital Marketing Customer Analytics Voice of Customer Performance Management Small Business Retail Sales Wed, 30 Jan 2008 10:01:14 -0600 robert_kaden 2963 at http://www.customerthink.com Guidelines for Writing an Effective Questionnaire—Second Installment http://www.customerthink.com/blog/guidelines_writing_effective_questionnaire_2 http://www.customerthink.com/blog/guidelines_writing_effective_questionnaire_2#comments Advertising / Media / Public Relations Digital Marketing Customer Analytics Voice of Customer Fast-Moving Consumer Goods Chief Customer Officer Fri, 04 Jan 2008 14:39:25 -0600 robert_kaden 2841 at http://www.customerthink.com Guidelines for Writing an Effective Questionnaire http://www.customerthink.com/blog/guidelines_writing_effective_questionnaire http://www.customerthink.com/blog/guidelines_writing_effective_questionnaire#comments Advertising / Media / Public Relations Digital Marketing Customer Analytics Voice of Customer Customer Loyalty Small Business Customer Strategy Financial Services Customer Information Architecture Tue, 20 Nov 2007 13:57:45 -0600 robert_kaden 2629 at http://www.customerthink.com Linking Your Database to Attitude Research http://www.customerthink.com/blog/linking_your_database_attitude_research http://www.customerthink.com/blog/linking_your_database_attitude_research#comments Advertising / Media / Public Relations Digital Marketing Customer Experience Voice of Customer Customer Loyalty Performance Management Small Business Performance Metrics Customer Information Architecture Fri, 26 Oct 2007 16:46:27 -0500 robert_kaden 2498 at http://www.customerthink.com Is There Still Validity in Conducting Focus Groups? http://www.customerthink.com/blog/there_still_validity_conducting_focus_groups http://www.customerthink.com/blog/there_still_validity_conducting_focus_groups#comments Advertising / Media / Public Relations Digital Marketing Customer Analytics Voice of Customer Customer Loyalty Performance Management Small Business Customer Information Architecture Tue, 23 Oct 2007 15:57:29 -0500 robert_kaden 2484 at http://www.customerthink.com On Being a Business Person First, a Marketing Researcher Second http://www.customerthink.com/blog/business_person_first_researcher_second http://www.customerthink.com/blog/business_person_first_researcher_second#comments Advertising / Media / Public Relations Digital Marketing Customer Experience Voice of Customer Customer Loyalty Performance Management Customer Strategy Tue, 16 Oct 2007 10:45:11 -0500 robert_kaden 2455 at http://www.customerthink.com Researchers Can Make Their Way to the Boardroom http://www.customerthink.com/blog/researchers_can_make_their_way_board_room http://www.customerthink.com/blog/researchers_can_make_their_way_board_room#comments Advertising / Media / Public Relations CxO Leadership Digital Marketing Customer Analytics Voice of Customer Customer Loyalty Fast-Moving Consumer Goods Customer Strategy Tue, 02 Oct 2007 16:12:19 -0500 robert_kaden 2362 at http://www.customerthink.com Can You Prove Your ROI on Marketing Research Spending? http://www.customerthink.com/blog/calculating_roi_marketing_research http://www.customerthink.com/blog/calculating_roi_marketing_research#comments Advertising / Media / Public Relations Digital Marketing Sales Performance Service and Support Customer Analytics Performance Management Performance Metrics Thu, 13 Sep 2007 15:06:30 -0500 robert_kaden 2229 at http://www.customerthink.com How To Save Money on Marketing Research http://www.customerthink.com/blog/how_to_save_money_on_marketing_research http://www.customerthink.com/blog/how_to_save_money_on_marketing_research#comments Advertising / Media / Public Relations Digital Marketing Customer Analytics Customer Experience Fast-Moving Consumer Goods Chief Customer Officer Chief Information Officer Retail Sales Tue, 04 Sep 2007 14:06:07 -0500 robert_kaden 2169 at http://www.customerthink.com The Future for Marketing Research http://www.customerthink.com/blog/the_final_challenge_for_research http://www.customerthink.com/blog/the_final_challenge_for_research#comments Advertising / Media / Public Relations Digital Marketing Sales Performance Customer Analytics Customer Experience Voice of Customer Fast-Moving Consumer Goods Financial Services Healthcare Services Chief Customer Officer Chief Information Officer Retail Sales Wed, 20 Jun 2007 11:44:59 -0500 robert_kaden 1725 at http://www.customerthink.com Discovering Desires—The Fourth Challenge for Research http://www.customerthink.com/blog/discovering_desires_marketing_research http://www.customerthink.com/blog/discovering_desires_marketing_research#comments Advertising / Media / Public Relations Digital Marketing Computers / Technology Customer Analytics Customer Experience Customer Loyalty Fast-Moving Consumer Goods Chief Customer Officer Customer Information Architecture Retail Sales Tue, 12 Jun 2007 14:09:48 -0500 robert_kaden 1492 at http://www.customerthink.com Discovering Wishes—The Third Challenge for Research http://www.customerthink.com/blog/discovering_wishes_third_research_challenge http://www.customerthink.com/blog/discovering_wishes_third_research_challenge#comments CxO Leadership Digital Marketing Customer Analytics Customer Experience Customer Loyalty Fast-Moving Consumer Goods Customer Strategy Financial Services Chief Customer Officer Mon, 21 May 2007 13:53:00 -0500 robert_kaden 1305 at http://www.customerthink.com Your Call Center Employees Can Help You Minimize the Cost of Research Without Sacrificing Quality http://www.customerthink.com/article/call_centers_help_lower_research_costs http://www.customerthink.com/article/call_centers_help_lower_research_costs#comments Service and Support Contact Center Customer Analytics Customer Loyalty Performance Metrics Chief Customer Officer Customer Information Architecture Mon, 14 May 2007 07:59:00 -0500 robert_kaden 1237 at http://www.customerthink.com Discovering Wants—The Second Challenge for Research http://www.customerthink.com/blog/discovering_wants_second_research_challenge http://www.customerthink.com/blog/discovering_wants_second_research_challenge#comments Advertising / Media / Public Relations CxO Leadership Digital Marketing Sales Performance Service and Support Broadcast / Communications Business / Legal Services Computers / Technology Contact Center Customer Analytics Customer Experience Customer Loyalty Education Small Business Fast-Moving Consumer Goods Customer Strategy Financial Services Healthcare Services Chief Customer Officer Chief Information Officer Customer Information Architecture Retail Sales Tue, 08 May 2007 13:31:15 -0500 robert_kaden 1231 at http://www.customerthink.com Discovering Needs: The First Challenge for Research http://www.customerthink.com/blog/discovering_needs_the_first_challenge_for_research http://www.customerthink.com/blog/discovering_needs_the_first_challenge_for_research#comments Advertising / Media / Public Relations CxO Leadership Agriculture / Construction Digital Marketing Sales Performance Service and Support Broadcast / Communications Business / Legal Services Computers / Technology Contact Center Customer Analytics Customer Experience Customer Loyalty Education Small Business Fast-Moving Consumer Goods Customer Strategy Financial Services Healthcare Services Chief Customer Officer Chief Information Officer Customer Information Architecture Hospitality / Entertainment Printing and Publishing Retail Sales Telecommunications Transportation / Travel / Leisure Thu, 03 May 2007 09:59:48 -0500 robert_kaden 1200 at http://www.customerthink.com What Research Needs Is a Process! http://www.customerthink.com/blog/what_research_needs_is_a_process http://www.customerthink.com/blog/what_research_needs_is_a_process#comments CxO Leadership Digital Marketing Sales Performance Service and Support Contact Center Customer Experience Customer Strategy Chief Customer Officer Chief Information Officer Experience and Process Design Mon, 30 Apr 2007 15:31:27 -0500 robert_kaden 1166 at http://www.customerthink.com Don't Just Collect Customer Satisfaction Data; Do Something With It http://www.customerthink.com/article/dont_just_collect_customer_satisfaction_data http://www.customerthink.com/article/dont_just_collect_customer_satisfaction_data#comments Digital Marketing Customer Analytics Customer Loyalty Performance Metrics Retail Sales Mon, 12 Mar 2007 07:59:00 -0500 robert_kaden 889 at http://www.customerthink.com What Should You Do When You Get an "Aha!" From Focus Groups? http://www.customerthink.com/article/what_an_aha_from_focus_groups_means http://www.customerthink.com/article/what_an_aha_from_focus_groups_means#comments CxO Leadership Agriculture / Construction Customer Analytics Customer Loyalty Fast-Moving Consumer Goods Customer Strategy Performance Metrics Chief Customer Officer Retail Sales Mon, 05 Jun 2006 02:00:00 -0500 robert_kaden 395 at http://www.customerthink.com Can You Tap Into Customers' Desires to Give Your Brand a Purpose? http://www.customerthink.com/article/give_your_brand_purpose_tap_into_customer_desire http://www.customerthink.com/article/give_your_brand_purpose_tap_into_customer_desire#comments Advertising / Media / Public Relations Digital Marketing Customer Loyalty Mon, 20 Mar 2006 02:00:00 -0600 robert_kaden 394 at http://www.customerthink.com