All posts by robert_kaden

Title Type Datesort icon Views Comments Categories
Getting Below the Surface to Discover Consumer Needs: Article Revisited Blog 2008-06-02 3,150 0 Advertising / Media / Public Relations, Digital Marketing, Social Business, Customer Analytics, Voice of Customer, Customer Loyalty, Performance Management, Small Business, Customer Strategy, Chief Customer Officer
The Kaden Company Company Profile 2008-06-02 1,821 0
Top Ten Reasons To Skip Research and Buy a Porsche Blog 2008-04-05 3,522 0 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Customer Experience, Voice of Customer, Customer Loyalty, Fast-Moving Consumer Goods, Customer Strategy, Financial Services, Healthcare Services
Get Below the Surface to Understand Consumer Needs Article 2008-03-17 7,989 8 Digital Marketing, Customer Analytics, Customer Loyalty, Fast-Moving Consumer Goods, Customer Strategy, Customer Information Architecture, Retail Sales
Budgeting for Marketing Research—Seven Approaches Blog 2008-02-08 3,690 0 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Voice of Customer, Fast-Moving Consumer Goods, Customer Strategy, Customer Information Architecture, Manufacturing
Real Research Versus the "Microwave Kind" Blog 2008-01-30 2,575 7 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Voice of Customer, Performance Management, Small Business, Retail Sales
Guidelines for Writing an Effective Questionnaire—Second Installment Blog 2008-01-04 3,879 0 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Voice of Customer, Fast-Moving Consumer Goods, Chief Customer Officer
Guidelines for Writing an Effective Questionnaire Blog 2007-11-20 23,770 3 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Voice of Customer, Customer Loyalty, Small Business, Customer Strategy, Financial Services, Customer Information Architecture
Linking Your Database to Attitude Research Blog 2007-10-26 2,540 0 Advertising / Media / Public Relations, Digital Marketing, Customer Experience, Voice of Customer, Customer Loyalty, Performance Management, Small Business, Performance Metrics, Customer Information Architecture
Is There Still Validity in Conducting Focus Groups? Blog 2007-10-23 4,896 1 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Voice of Customer, Customer Loyalty, Performance Management, Small Business, Customer Information Architecture
On Being a Business Person First, a Marketing Researcher Second Blog 2007-10-16 2,406 1 Advertising / Media / Public Relations, Digital Marketing, Customer Experience, Voice of Customer, Customer Loyalty, Performance Management, Customer Strategy
Researchers Can Make Their Way to the Boardroom Blog 2007-10-02 2,896 1 Advertising / Media / Public Relations, Leadership, Digital Marketing, Customer Analytics, Voice of Customer, Customer Loyalty, Fast-Moving Consumer Goods, Customer Strategy
Can You Prove Your ROI on Marketing Research Spending? Blog 2007-09-13 5,622 11 Advertising / Media / Public Relations, Sales Performance, Service and Support, Digital Marketing, Customer Analytics, Performance Management, Performance Metrics
How To Save Money on Marketing Research Blog 2007-09-04 2,733 0 Advertising / Media / Public Relations, Digital Marketing, Customer Analytics, Customer Experience, Fast-Moving Consumer Goods, Chief Customer Officer, Chief Information Officer, Retail Sales
The Future for Marketing Research Blog 2007-06-20 4,306 0 Advertising / Media / Public Relations, Sales Performance, Digital Marketing, Customer Analytics, Customer Experience, Voice of Customer, Fast-Moving Consumer Goods, Financial Services, Healthcare Services, Chief Customer Officer, Chief Information Officer, Retail Sales
Discovering Desires—The Fourth Challenge for Research Blog 2007-06-12 2,470 0 Advertising / Media / Public Relations, Digital Marketing, Computers / Technology, Customer Analytics, Customer Experience, Customer Loyalty, Fast-Moving Consumer Goods, Chief Customer Officer, Customer Information Architecture, Retail Sales
Discovering Wishes—The Third Challenge for Research Blog 2007-05-21 2,791 2 Leadership, Digital Marketing, Customer Analytics, Customer Experience, Customer Loyalty, Fast-Moving Consumer Goods, Customer Strategy, Financial Services, Chief Customer Officer
Your Call Center Employees Can Help You Minimize the Cost of Research Without Sacrificing Quality Article 2007-05-14 4,779 0 Service and Support, Contact Center, Customer Analytics, Customer Loyalty, Performance Metrics, Chief Customer Officer, Customer Information Architecture
Discovering Wants—The Second Challenge for Research Blog 2007-05-08 3,579 0 Advertising / Media / Public Relations, Leadership, Sales Performance, Service and Support, Broadcast / Communications, Digital Marketing, Business / Legal Services, Computers / Technology, Contact Center, Customer Analytics, Customer Experience, Customer Loyalty, Education, Small Business, Fast-Moving Consumer Goods, Customer Strategy, Financial Services, Healthcare Services, Chief Customer Officer, Chief Information Officer, Customer Information Architecture, Retail Sales
Discovering Needs: The First Challenge for Research Blog 2007-05-03 4,057 1 Advertising / Media / Public Relations, Agriculture / Construction, Leadership, Sales Performance, Service and Support, Broadcast / Communications, Digital Marketing, Business / Legal Services, Computers / Technology, Contact Center, Customer Analytics, Customer Experience, Customer Loyalty, Education, Small Business, Fast-Moving Consumer Goods, Customer Strategy, Financial Services, Healthcare Services, Chief Customer Officer, Chief Information Officer, Customer Information Architecture, Hospitality / Entertainment, Printing and Publishing, Retail Sales, Telecommunications, Transportation / Travel / Leisure
What Research Needs Is a Process! Blog 2007-04-30 2,070 5 Leadership, Sales Performance, Service and Support, Digital Marketing, Contact Center, Customer Experience, Customer Process, Customer Strategy, Chief Customer Officer, Chief Information Officer
Don't Just Collect Customer Satisfaction Data; Do Something With It Article 2007-03-12 3,728 0 Digital Marketing, Customer Analytics, Customer Loyalty, Performance Metrics, Retail Sales
What Should You Do When You Get an "Aha!" From Focus Groups? Article 2006-06-04 2,197 0 Agriculture / Construction, Leadership, Customer Analytics, Customer Loyalty, Fast-Moving Consumer Goods, Customer Strategy, Performance Metrics, Chief Customer Officer, Retail Sales
Can You Tap Into Customers' Desires to Give Your Brand a Purpose? Article 2006-03-20 4,786 0 Advertising / Media / Public Relations, Digital Marketing, Customer Loyalty

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