All posts by andy_wood
| Title | Type |
Date |
Views | Comments | Categories |
|---|---|---|---|---|---|
| Targeted Loyalty Programs Can Help You Ride Out a Slowing Economy | Article | 2008-10-09 | 3,181 | 0 | Digital Marketing, Customer Experience, Customer Loyalty, Customer Strategy, Chief Customer Officer, Retail Sales |
| Are U.K. Businesses Serious About CRM? A Survey Says "Yes" | Article | 2005-12-05 | 2,386 | 0 | Leadership, Customer Experience, Enterprise Technology, Financial Services, Chief Customer Officer, Chief Information Officer |
| Industries With More Customer Data Are More Successful at "Stretching the Brand" | Article | 2005-02-21 | 2,365 | 0 | Digital Marketing, Customer Analytics, Customer Loyalty, Retail Sales |
MarketPlace
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10 Steps to a Single Customer View
Linking customer data across department databases and business units improves business intelligence, customer profiling, and customer management. This paper outlines 10 steps to improve the quality of customer contact data, including physical mail, email, and telephone information.
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